Mobile App Marketing Archives - BuildFire

Best BuildFire Apps of 2021

The new year is finally here. Like many of you, I use this time to reflect on the past 12 months and set goals for the future. 

As I look back on 2021, I thought this would be the perfect opportunity to highlight some of my favorite apps created with BuildFire. Every app on this list had a significant impact on revenue for their companies in 2021. Read on to learn the reasons why each app made the cut for the Best of 2021.

Kidz Bop Live

Kidz Bop is a name that you’ve likely heard of—and for good reason. As the number one music brand for kids, Kidz Bop has sold over 22.5 million albums and generated more than 6.5 billion streams worldwide. 

Only three artists in music history – The Beatles, Rolling Stones, and Barbra Striesand – have sold more top ten albums than Kidz Bop.

For those of you unfamiliar with the brand, the concept is really simple. Kids sing covers of popular music. The songs, music videos, and albums are available on all major streaming services, including Apple Music and Spotify.

In addition to selling albums in record numbers, the Kidz Bop brand also sells out arenas worldwide for concert tours. These concerts inspired the launch of Kidz Bop Live, the mobile app created with BuildFire.

The app gives the Kidz Bop core fan base a way to interact with the brand 365 days a year. Parents can find out about upcoming shows, buy concert tickets, purchase merchandise, get access to music, and watch videos directly from their smartphones. 

Unfortunately, most of the Kidz Bop 2021 tour was canceled due to the pandemic. But this only made the Kidz Bop Live app that much more important to the brand and its fans.

The app makes it easy for parents and children to watch exclusive Kidz Bop videos from anywhere. So while they can’t attend any concerts, they can still have fun and engage with the community every day.

Rob Decker, Kidz Bop Director of Marketing, explains why the app has been so popular over the past year. “The most used feature in our app is the video section. People are looking for a way to find and consume our content. While fans are stuck at home, they’re looking for some entertainment.”

2022 looks to be a better year for live music and concert tours, which means the Kidz Bop Live app will help to grow the brand and entertain fans even more in the new year.


Sticking with the music theme, this list wouldn’t be complete without the 311 mobile app.

311 has been making rock music for more than 30 years. With 13 studio albums and over 8.5 million records sold in the US, this band has created some of the most recognizable rock songs of the past few decades.

311 has a very loyal fan base. That’s where the 311 mobile app comes into the equation.

The app has everything you’d expect from a band. Fans can find tour information, buy tickets, get 311 gear, and see news about the members. But unlike the average music app, 311 has one of the most active fan communities on the planet.

Fans love the in-app message board.

With BuildFire, implementing this feature was as simple as installing a plugin from the BuildFire marketplace. The rest is history.

Fans use the message board feature on a daily basis to talk about the band and music. They discuss past shows, upcoming events, and share some of their favorite 311 stories. The app has essentially become the ultimate fan community hub. App users even use these message boards to coordinate post-concert meetups and after-parties. 

It’s truly incredible to see how the app evolved from something so simple into a must-have app for every 311 fan.

Amputee Walking School

The Amputee Walking School was founded in 1988 by Todd Schaffhauser. Todd lost his leg to bone cancer when he was just 15 years old. 

But that didn’t hold him back. As a Paralympic Games gold medalist and world record holder, he revolutionized the way athletes can run with prosthetic legs. Todd’s story is truly inspiring. 

Today, The Amputee Walking School has over 30,000 members, and they help more than one thousand amputees every year. 

Enter the Amputee Walking School Mobile app. Created with BuildFire, the app has become a lifeline for amputees and healthcare professionals. 

To summarize its top features, the app offers:

  • Resources for amputees and people considering an amputation
  • Help for people struggling with the mental aspects of amputations
  • Physical therapist training videos
  • Patient training videos
  • Direct access to the Amputee Coalition of America
  • Walking challenges for app users

Arguably the most impactful feature of the app is its physical therapist training. The Amputee Walking School works directly with hospitals, prosthetic companies, and outpatient services programs across the country. This role includes training for physical therapists who work with new amputees during the rehab process.

But an afternoon of training isn’t always enough for a physical therapist to retain information. The mobile app solves this problem by giving therapists direct access to walking videos, exercises, and techniques from anywhere.

So when a patient comes in for a rehab session, the therapist simply opens the app on a smartphone or tablet. They can play a video, and the patient just needs to mimic the movements on the screen. 

This mobile app has single-handedly bridged the gap between physical therapist training and patient care for amputees. The walking challenges and in-app leaderboard helps inspire the amputee community. It gives people motivation to get out there and walk, so they can post their step counts in the app. 

In 2021, the Amputee Walking School mobile app was used to connect doctors, patients, educators, and even prosthetic companies. The sky’s the limit for this app in 2022.

Kids Learning Tube

Kids Learning Tube is an education tool for kids. It teaches subjects through animated videos and songs. With over 1.25 million subscribers and more than one billion video views, Kids Learning Tube has been used by teachers and parents worldwide as a resource to make learning fun.

The app was initially launched out of necessity. After YouTube faced some compliance issues related to online ads in children’s videos, Kids Learning Tube needed to pivot.

They came to BuildFire and launched an ad-free platform where teachers, parents, and kids could access all of the videos. 

The app has proved to be extremely useful in 2021. Countless parents across the globe were navigating unfamiliar waters. All of the school closures and uncertainty forced parents to teach their kids at home. This is far from an easy task.

First, you need to get your kids excited to learn. Then coming up with teaching materials and a way to convey those lessons can feel impossible for parents. 

But Kids Learning Tube solves all of those problems. 

While the app was obviously built for kids, it’s actually used by students and educators at all levels. In fact, a Stanford University student wrote their thesis about how they used Kids Learning Tube to get an A in a college anatomy course. 

Here at BuildFire, we saw a significant increase in the demand for educational mobile apps in 2021. I expect that demand to continue in 2022 and beyond.

Grief Refuge

Many people across the globe experienced loss in 2021. 

Losing a loved one is always difficult, and everyone deals with loss in different ways. But once you learn to cope with your grief, it can make a significant difference in your life.

The Grief Refuge mobile app offers tools and guidance to ease the pain and deal with grief head-on.

This unique app offers comfort and support to individuals who are often at their most vulnerable. It gives them the opportunity to reflect on their grief, share personal stories, and track the entire grief journey.

Grief Refuge provides these support resources on the go. So whenever someone feels like they need some extra support, the app is just a click away.

The daily journaling feature is one of my favorite features of this app. It allows users to take notes and share thoughts about how they’re feeling that day or in the moment. App users can even listen to daily audio recordings to help ease pain and stress.

Sadly, we all need to deal with grief at some point in our lives. The Grief Refuge mobile app is one way to get through our pain.

Savannah Bananas

Savannah Bananas is unlike any baseball team you’ve ever seen before. The homepage of their website says it—they make baseball fun.

This unique team based in Georgia has sold out every home game since it was founded back in 2016, and they have thousands of people on the waitlist for games.

The Bananas have been featured in ESPN, Sports Illustrated, Good Morning America, and Cosmopolitan for both on-field and off-field performances. Here are just a handful of the wacky antics put on by the Bananas:

  • The players wear kilts
  • The team performs choreographed dances at every game
  • Post-game interviews are done in the shower, ice baths, or other unconventional places
  • The owner wears a yellow tuxedo to every game
  • Players run through the crowd when the team scores

You get the idea. It’s LOTS of entertainment, with a little bit of baseball mixed in there as well.

The Savannah Bananas mobile app takes that fun and excitement on the go. Fans can use the app to buy tickets, buy merchandise, view rosters, chat with other fans, and even access tickets on game day. The app has parking information, food and beverage maps, and digital game programs.

Since the games are always sold out, fans can also use the app to watch highlights at any time. These highlight videos include on-field action, as well as the wacky off-field antics. 


PepTalks is one of my favorite BuildFire apps of 2021 for two main reasons:

  1. The app itself is awesome, and it’s designed to help people.
  2. The app creator is even more awesome, and she’s a DIY entrepreneur that built the app on her own—without any prior technical experience.

Before we dive into the app, I want to give you a quick backstory on the owner and creator, Lindsey Eryn Clark.

Lindsey has her own branding studio and also hosts a weekly podcast for entrepreneurs. Unlike other entrepreneurial content, her podcast focuses more on the heart and soul of entrepreneurship. 

Out of necessity in her own life, Lindsey began writing daily pep talks to herself. These were just simple words of motivation to get her through the day. Realizing how much these words were making an impact on her, she decided to share them with friends as well. 

As the list of friends turned into a list with thousands of strangers, she eventually found a platform to text people daily words of encouragement. 

That’s when the entrepreneurial spirit in Lindsey kicked in. She wanted to scale her words of wisdom while simultaneously monetizing her content. That’s when the PepTalks mobile app was created.

Not only did the app allow Lindsey to scale her list and make money, but it also improved the experience for her subscribers. Rather than getting a text message, which wasn’t always supported on different devices, the app allows Lindsey to reach her subscribers with daily push notifications.

Users can customize these settings to control how many notifications they get per day and what type of inspirational quotes they want to receive.

Furthermore, app users no longer have to wait until a specific time each day to get a daily pep talk. They can access the app 24/7/365 for motivation on-demand. 

Lindsey is also using the PepTalks mobile app to promote her podcast and personal brand.

In a year when so many people needed advice, words of wisdom, and motivation, the PepTalks mobile app was there for support.

Final Thoughts

More than 10,000 apps have been created with BuildFire. So coming up with this list of my favorites for 2021 was no easy task. But each app above stood out to me for at least one or two significant reasons when I was reflecting on the year. 

As you can see, BuildFire’s platform is extremely versatile. Individual users, businesses, musicians, and even baseball teams have used our platform to create something special. From videos for physical therapy training to event sales, words of wisdom, and fan hubs, the BuildFire apps on this list are truly unique.

Do you have a creative idea for a new app? Start building it today, and maybe you’ll make my list of the top BuildFire apps next year.

BuildFire Receives Top Awards in G2’s Winter 2022 Reports

We’re thrilled to announce that BuildFire has earned some new badges and significant awards in G2’s latest quarterly reports!

BuildFire continues to hold a top spot in multiple categories, as we’ve earned G2 badges in several consecutive reports. Most notably, this is the fourth straight quarter that we were named a “Leader” for Drag and Drop App Builder Software—the highest level of recognition for that category.

We also earned the “High Performer” recognition in seven additional categories and made the list of “Momentum Leaders” for three different app development reports. 

Here’s a complete overview of BuildFire’s G2 awards and achievements for the winter of 2022:

Grid Reports

  • Drag and Drop App Builder Software — Leader
  • Mid-Market Drag and Drop App Builder Software — High Performer
  • Small Business Drag and Drop App Builder Software — High Performer
  • Small Business Mobile Development Platforms — High Performer
  • Mobile Development Platforms — High Performer
  • Application Development Platforms — High Performer

Momentum Grid Reports

  • Trending Drag and Drop App Builder Software — Momentum Leader
  • Trending Mobile Development Platforms Software — Momentum Leader
  • Trending Application Development Platforms — Momentum Leader

Regional Grid Reports

  • Asia Drag and Drop App Builder Software — High Performer
  • Asia Pacific Drag and Drop App Builder Software — High Performer

You can check out BuildFire’s G2 profile for full access to our scores and reviews.

Mobile App Download Statistics & Usage Statistics (2022)

With over 6.3 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving. App usage and smartphone penetration are still growing at a steady rate, without any signs of slowing down in the foreseeable future.

Now factor in the 1.14 billion tablet users worldwide, which a number that’s grown about 36% over the past six years.

If you take a second to look up from your phone during the day, I’m sure you’ll notice that everyone else has their eyes glued to a mobile device as well.

In fact, studies show that the average American checks their phone 262 times per day! That’s once every 5.5 minutes.

We use our phones at work, at home, on the street, while we’re eating, in bed, and even in our cars. You might be reading this from a mobile device right now.

What’s everyone doing on their phones? Well, 88% of mobile time is spent on apps.

This is encouraging news for app developers, app publishers, and anyone who plans on developing an app. But in order to be successful in this space, two things need to happen.

  1. Users need to download your app.
  2. Users need to use your app.

These two seemingly simple actions are what inspired me to write this guide. Sure, we know that people are using apps more than ever before. But that’s just barely scratching the surface in terms of the available data on this usage. You can’t develop an app based on this information alone.

That’s like saying, “People like to eat, so I’m going to open a restaurant.”

If you want to compete and claim your share of this multi-billion dollar industry, you need to have a better understanding of exactly how people are downloading and using mobile apps.

Use the research that I’ve identified in this guide to help you develop or improve your mobile app.

Continue reading “Mobile App Download Statistics & Usage Statistics (2022)”

Mobile App Marketing Costs: How to Plan Your App Marketing Budget

When it comes to mobile app development, there are lots of costs you need to keep in mind. Many of those costs go beyond app development itself. 

If you don’t allocate funds to your marketing strategy, then nobody will know your app exists. That’s obviously a big problem. 

This guide contains everything you need to know about marketing costs for mobile apps. Whether you’re an app developer, white label reseller, launching an app as an extension of your business, or creating a completely new app from scratch, we’ve got you covered.

How Much Does it Cost to Market an App?

This is one of the most common questions our sales team gets when we’re consulting with new clients. But unfortunately, there’s really no single dollar amount that’s an acceptable answer. 

Some app marketers can only afford to spend $1,000 or $5,000 to promote the app. Others spend in the tens of millions. Everyone else tends to fall somewhere in the middle of these two extremes. 

One thing is for certain—spending more money on app marketing isn’t always better. You can’t just pour money into marketing campaigns and expect to see exceptional results. As long as your strategies are effective, you can get away with an affordable marketing strategy for your mobile app. 

At the end of the day, you need to focus on your cost per install, better known as CPI. This key app marketing metric helps you measure exactly how much each installation is costing you. Here’s the formula:

Tracking this KPI forces you to be smart about your marketing costs and helps you identify whether or not specific campaigns are working. 

Why is it So Important to Set an App Marketing Budget?

Setting an appropriate marketing budget is crucial for app marketers. If it’s your first time going through this process, you might be asking yourself why. 

Is this really necessary? What if you’re not working with a lot of capital?

Regardless of your situation, you ALWAYS need to create a marketing budget. 

Setting a budget for your app helps you allocate funds appropriately. Otherwise, you might put too much funding into a particular campaign or strategy, only to find out that it’s not working. But by setting a budget ahead of time and allocating funds for each campaign, you can make adjustments and switch your strategy based on what’s yielding a positive ROI. 

Marketing budgets also keep you on track for managing your goals. How many installations are you expecting per $100 or $1,000 spent on marketing? How many app users are you expecting in the next three months? What about the next year?

Budgets also help with long-term planning, which is why you need to create one ASAP. First, you need to assess the total app cost—including development and maintenance. Then allocate a part of that budget specifically for marketing. 

How long will that budget last you? When will you have more funds ready to invest in app marketing? 

Many experts recommend spending 12-20% of your gross revenue on marketing. As your app becomes more established, you can lower this percentage to 6-12%.

This is obviously a bit more challenging if your app is still in the pre-revenue stages. If you fall into that category, I’d recommend setting a fixed dollar amount aside that’s specifically for your marketing costs. 

Set a budget that’s something you can work with over time. Look ahead to the next 12-18 months at a minimum when you’re doing this.  

General financial responsibility is another important aspect of setting an app marketing budget. In every component of business, spending with no clear plan is a recipe for disaster. So it’s in your best interest to build these healthy financial habits from day one, as they’ll stick with you for the complete mobile app life cycle. 

How to Create a Mobile App Marketing Budget

Before we dive into the specifics of your app budget, let’s quickly go through the steps required to create your budget from scratch. 

Step #1 — Assess Your Marketing Funnel

The first thing you need to do is look at your marketing funnel. This refers to the entire journey a user takes before they finally install your mobile app. If you haven’t officially tracked users going through the marketing funnel before, it’s still important to assess the process and see what this journey looks like. 

Here’s a generic marketing funnel:

In terms of app marketing, the awareness phase happens when a potential user first realizes that your app exists. They eventually think about getting an app or similar tool in your category to solve a pain point or address a need—that’s the interest stage.

When they reach the desired stage of the funnel, they’ve started leaning towards a particular option or brand. 

The action stage is when they finally decide to download the app and install it on their mobile devices.

Why is this important for app marketing purposes?

Your marketing funnel will show you a clear picture of the journey people take from awareness to action. You’ll learn which channels are moving people through the funnel and driving the best results. Then you can allocate funds accordingly based on your findings. 

What was the trigger that moved a user from a desire to download? Where are users leaking through the funnel? These are areas that you’d want to prioritize.  

Step #2 — Define Your Goals

Many of us assume that the app install is the goal of every marketing campaign. While this is true in many cases, it’s not the only goal you should be focusing on. 

For example, some mobile apps want to sign up users for monthly or annual subscriptions. Others want the app to be an extension of an ecommerce site and drive purchases of physical goods. 

Both of these scenarios would have very different marketing strategies, and therefore would have different budget priorities. 

When defining your app marketing goals, it’s in your best interest to set SMART goals

This forces you to look beyond “we want people to download our app,” which will set you up for long-term success. 

Step #3 — Account For Other Operating Costs

As previously mentioned, marketing is just one portion of the big picture. You still have an entire app to develop and maintain after launch. 

These operations come at an expense. 

You need to think about paying developers, design costs, servers, utilities, subscriptions, and all of the other backend costs associated with app development. Are you renting an office or physical space for your business? Do you have to pay someone to maintain your website or create content? 

Some of you may even hire an app marketing agency to help you here, which is another added cost to consider. 

Everyone’s operating costs will look a bit different. But it’s important for you to understand that all of the money in your bank account can’t be allocated towards marketing. There are other costs to keep in mind. 

Step #4 — Identify Your Most Profitable Marketing Channels 

Which platforms or campaigns on those specific platforms are driving the best results? How are these channels addressing your previously defined goals? 

You’ll need to experiment with different marketing strategies and channels in the beginning. But eventually, you’ll want to weed out the ones that aren’t profitable. You may start with email ads, search ads, or paid social media ads. Then you may expand into long-term strategies, like organic search through content creation. 

Within these profitable marketing channels, you’ll want to test small variations of campaigns as well. For example, you could run A/B tests on your search ads, email promotions, or app landing pages. 

Start by keeping your tests small, and don’t exhaust your entire marketing budget in the beginning. You want to make sure there are plenty of funds left over for you to use in the campaigns driving the best results. 

Here’s a simple example to explain what I mean. Let’s say you have $24,000 allocated to app marketing in the next 12 months. 

Rather than distributing an even $2,000 per month for the entire year, you could start smaller in the first three months to identify your most profitable channels. To keep the numbers simple, let’s say you decide to spend $1,000 per month for three months split between four campaigns. This comes to $250 per month per paid ad campaign. 

Based on the results over those three months, you might learn that two of your four campaigns were useless. Then you can eliminate those and move forward with the remaining $21,000 split between your two most profitable campaigns for the next nine months. 

Step #5 — Compare Your Marketing Budget With Other Mobile App KPIs

Your marketing campaigns don’t live in a vacuum. So aside from the results and metrics coming straight from each campaign, you should also look at other KPIs that will tell you the full story. 

This will also help you find anomalies or events that could contribute to your goal’s performance. 

Check out this post on the top app KPIs and metrics you need to track. All of this will make a lot more sense once you can narrow down the metrics that can impact your marketing plans.

Components of a Mobile App Marketing Budget

How much does it cost to market an app? Your app marketing cost will depend on where you want to spend your money. To help you figure this out, I’ve narrowed down some of the key categories that you’ll need to account for.

Market Research

Lots of mobile app marketing starts in the pre-launch phase. Arguably the most important pre-launch marketing components is market research.

This isn’t the same as trying to identify whether or not potential users think there’s a need for your app. That’s part of the app development process. In this case, market research involves assessing the marketing funnel and preferred online channels where you can reach potential app users. 

Here’s a really basic and obvious example to showcase what I mean by this. Let’s say you have a health app designed to help people over the age of 55+ years old with weight loss. You probably aren’t going to be marketing your app on platforms like Snapchat. 

Instead, you’d need to find online channels, websites, forums, or places on the web where your target audience hangs out. This process would fall into your market research segment. 

Beta Testing

Beta testing is an often overlooked aspect of app marketing. But it’s crucial to the long-term success of your app and its functionality.

You’d want to see how real app users feel about your iOS app and Android app when they’re actually using it. 

Platforms like User Testing make it easy for marketers to test mobile apps. 

This marketing expense will depend on how many users you want to test your app. It will also depend on the platform you use and how long you want this testing to go on for. 

App Promotion Assets Costs

No matter what type of app you have, you need to create digital app marketing assets. Visuals used for your marketing campaigns would fall into this category. 

For example, who is going to create the custom visuals for your app landing page? How are you going to create promotional videos for YouTube or Facebook?

What about the visuals and marketing resources for your app store page?

Unless you’re a designer and content creator, all of these things cost money. The exact prices will vary based on what you’re getting and who you’re hiring. If you have an existing business in place, you might already have an in-house team dedicated to these digital assets. But you’ll still need to budget for the time it takes for those people to create digital assets for the app. Don’t forget to include those costs in your marketing budget. 

Viral Marketing

The concept of “going viral” can be a really cost-effective way to draw attention to your app. This isn’t always easy or guaranteed to happen. But when it does, viral marketing costs money.

By definition, this normally wouldn’t have a dollar amount attached to it. However, you need to think about the costs associated with the campaigns that have the potential to go viral. 

Let’s say you’re creating an edgy promotional video that has the opportunity to be shared by thousands of people on the web. How are you going to create that video? Are you going to pay for ads to get it in front of more eyes to increase its chances of getting shared?

These types of questions are usually answered with dollar signs.

Social Media Marketing

Establishing your presence on social media channels is a key part of app marketing. While it’s free to create social media accounts, keeping those accounts active will ultimately cost you some money.

Even if you’re on a bare-bones budget and don’t plan on spending any money on social media ads. Someone has to be responsible for writing posts, sharing content, engaging with your audience, and replying to messages. 

You might be able to handle this stuff on your own in the very beginning. But that’s not a scalable plan for the long-term. So you’ll eventually have to pay someone to manage your social media profiles.

Push Notifications

Targeting mobile users with a push notification after they’ve downloaded your app is one of my favorite marketing strategies. It’s a great way to drive in-app purchases or other actions related to your goal. 

But depending on how you’ve built your app, you may need to pay for push notification services to facilitate these messages. Push notifications platforms cost money, which needs to be accounted for in your budget. 

This is an important part of your marketing strategy because it’s intended to reach existing users. So you have a much higher chance of getting these people to convert, as opposed to targeting perceptive users who don’t have the app downloaded just yet. 
Different types of push notifications can impact your costs as well. For example, sending a generalized push notification to all of your users is fine, but sending a push notification based on their location drives more opens and conversions.

For the latter, you’d need a way to track your user’s location and send them geo-push messages based on that location. These types of services will likely cost you extra. 

Influencer Marketing

This is a marketing strategy that has exploded in popularity in recent years. You can pay influencers on social media to market your app using their platform.

It could be something as simple as an Instagram post or a Facebook Live promotion that features your app. You could use this as a one-time strategy or develop ongoing relationships with different influencers. 

If you’re having trouble finding the right influencers to fit your niche and budget, you could always look for assistance from a PR agency. But just be aware that app PR outreach costs will need to be factored into your budget as well, in addition to the influencer marketing costs. 


You need to have an online presence and a promotional website for your app. 

If you already have a business and you’re creating an app as an extension of your business, this should be fairly simple. I’m assuming your business already has a website, so you’d just need to have a dedicated landing page on your site to promote your app. 

For new apps being launched as a completely new business, you can just use an online website builder like Wix or Squarespace to get started here. Create the site ASAP to start building hype for your app, even while you’re in the pre-launch stages. 

App Store Optimization (ASO)

Getting organic downloads from your app on the app stores requires you to invest some money into ASO. This will help you stand out from other options within your app category when someone searches the Google Play Store or Apple’s App Store for a relevant keyword. 

It’s important for you to understand that your ASO strategy will look a bit different for your Android App vs. your iPhone App. 

That’s because each platform has a slightly different algorithm and formula used for ranking apps. 

Check out our complete guide to app store optimization for more information on nailing this crucial marketing strategy. 

Final Thoughts on App Marketing Costs

Before you launch an app marketing campaign, you need to take the time and plan for your app marketing expenses. 

Creating a budget is truly the only way to have success with your big-picture app marketing strategy. Otherwise, you’ll likely waste a lot of time and money on campaigns that aren’t getting you anywhere. 

Even worse, you could blow money on marketing that really needed to be used for development, testing, or app maintenance. 

I hope you found this guide useful and good look with your app marketing costs!

Ultimate Mobile App Stores List (2022)

At one time, social media consisted of just a handful of sites. Over time, however, numerous niche and specialty social media sites have proliferated, giving consumers more choices. The same is true of mobile app stores.

App creators and consumers no longer find themselves limited to the Google Play Store and the Apple App Store. Many other options and alternative app stores exist, and since such app stores are smaller than the Big Two, apps prove far more discoverable via these platforms.

Mobile app stores designed for specific niches and industries or for particular markets deserve your attention if you want more app downloads and better visibility. No matter the nature of your app, you want people to use it and interact with your brand.

Unfortunately, many mobile app stores have shut down over the last few years, creating confusion among both brands and consumers. That’s why we need an updated mobile app stores list so you know where to reach consumers in 2022. Continue reading “Ultimate Mobile App Stores List (2022)”

Top Mobile Ad Networks (2022)

It’s no secret that we’re living in a mobile world. Everything seems to be trending in a mobile direction in 2022.

In fact, over 52% of all Internet traffic worldwide comes from mobile devices. That’s more than double the percentage of traffic from just five years ago.

As these figures continue to trend upward, mobile advertising is following suit and growing accordingly.

Marketers and publishers have recognized that they need to target consumers with platforms and devices that they are using the most. Consumers in the US spend 35 hours per week using mobile devices. 92% of mobile time is spent on apps.

But with mobile app usage on the rise, advertisers aren’t just using mobile browsers to advertise anymore.

By 2022 in the US alone, the gross expenditure of in-app advertising is expected to reach $201 billion.

If you combine that number with mobile app store advertising, that’s an anticipated $340 billion spent on mobile ads. We’re just two years away from those figures. That’s more than 2.5x higher than five years ago.

These advertisements are facilitated through mobile ad networks.

But there are so many networks out there. It’s overwhelming, to say the least, and difficult to choose which one is the best.

There are two ways to approach this. You can take advantage of these networks to purchase ads and promote your product, service, app, brand, etc. Or you can sell advertising space on your platforms. Maybe you’re interested in a combination of both options.

Regardless of your unique situation, you’ll definitely benefit from this extensive guide on mobile app networks.

Continue reading “Top Mobile Ad Networks (2022)”

25 Mobile App KPIs and Metrics You NEED to Track

Creating a mobile is a big accomplishment. But your job isn’t over once the app launches.

How is your mobile app performance doing? Are you getting the most out of your app? What’s the average user costing you? How many users are profitable?

The only way to answer these questions is by tracking mobile app metrics and KPIs. Key performance indicators will paint a clear picture of what you’re doing right and what needs improvement. 

Regardless of your app type or industry, everyone should be tracking the KPIs below. We’ll cover mobile app marketing KPIs to mobile app performance metrics and everything in between. This will help mobile app marketers and mobile app developers alike improve app performance and increase user engagement. 

1. App Downloads

Downloads are one of the most important mobile app KPIs to keep an eye on. It’s one of the easiest ways to tell if your mobile app marketing efforts are working or not. 

If your app isn’t getting downloads, then there are likely other issues with your marketing funnel. 

For those of you who weren’t marketing your app prior to launch, you can’t expect a huge number of downloads on day one. So you need to set realistic expectations for this metric and try not to compare your download metrics to Facebook or Twitter. 

It’s important to track your downloads over time and see how this app metric trends in correlation to your marketing efforts. This can help you pinpoint which marketing campaigns are driving downloads.

2. Retention Rate

For your app to truly be successful, people need to do more than just install it on their device. That’s why the retention rate is so important. 

User retention tracks how many users come back to your app after their first session. 

Studies show that 25% of mobile apps are used once and never opened again. So the steepest drop-off in user retention occurs in the first 48 hours.

So it’s important for you to take steps during these key hours to ensure users have a pleasurable experience. Make sure you’re giving them a reason to open the app again and keep coming back for the long term. 

It’s in your best interest to measure user retention over daily, weekly, and monthly segments. This can help you determine whether or not the metric is tied to specific known issues in the app, like crashes or downtime. 

The key to success with high retention is optimizing the user experience. Having a great UX/UI design goes a long way to high retention. 

3. Active Users

Active users take downloads and retention a step further. This key performance indicator measures how many people are actually using the app. 

You can segment this metric into two main categories—daily active users and monthly active users. The daily active user count is a key sign of engagement. What’s causing people to come back and use your app every day? 

Your monthly active user count is also an important metric. As people in this category could be opening your app several times per week—they’re just not opening it every day. 

4. Mobile App Stickiness Ratio

Stickiness ratio is calculated by taking your daily active users and dividing it by the number of monthly active users. 

This KPI represents your chances of getting an MAU to become a DAU. 

Taking advantage of push notifications and updating your app on a regular basis are two ways to improve the stickiness of your app. You just need to come up with ways to encourage your existing users to open the app on a more frequent basis. 

5. Session Length and App Session Intervals

Session length is a mobile app KPI that tracks how long app users engage with your app in a single session. App session intervals measure how frequently people return to your app.

Both of these are key signs of engagement. I like tracking these because they take your retention rate to another level. If your app has long session lengths and low session intervals, it tells you that people are using your app for a long time and re-opening it on a regular basis. 

Research shows that mobile users spend 77% of time on their favorite three apps. 

96% of app usage is spread amongst ten apps. So if you’re not in the top ten apps used on someone’s phone, you likely won’t have satisfactory session length or session interval metrics. 

6. App Store Rating

Your app store rating is a quick and easy way to see what existing users think about your app. When your rating is high, this metric can be a key part of your mobile app marketing strategy.

The reason why this metric is so important is because it can be directly tied to your app downloads. Most users won’t consider downloading an app if it doesn’t have a four or five-star rating

One way to improve your rating is by giving existing users an incentive to rate your app. Most people won’t go out of their way to do this unless they had a really great experience or a really terrible experience—and the average user usually falls in between these two extremes.

7. In-App Purchases

An in-app purchase is pretty self-explanatory. It’s a metric that shows you how often users are spending real money in your app. 

Obviously, you need to have purchases and app monetization enabled to track a metric like this. But it’s important to track this number over time to see if certain events or campaigns lead to more purchases. 

For example, in-app purchases may increase for ecommerce apps during the holiday season. Or maybe you have a gaming app that saw an increase in purchases after a certain marketing promotion went live. 

8. Mobile App Churn Rate

Churn rate is essentially the opposite of your retention rate. It tracks the percentage of people who stop using your app altogether. 

Not all users who churn are created equally. If your low-value users stop using the app, it’s much worse than losing daily users who were highly engaged. 

Studies show that the average churn rate is 57% in the first month. This number jumps to 71% by month three.

If high-value users are churning, it’s the sign of a much larger problem for your app that needs to be addressed immediately. 

9. Mobile App NPS (Net Promoter Score)

Net promoter score is a mobile app KPI that’s often overlooked. It’s measured through surveys that ask users how likely they are to recommend your app.

Why is this so important? Research shows that people are four times more likely to download an app if they’ve been referred by a friend. Referred customers also have a 16% higher lifetime value than other users.

So a high NPS can ultimately impact other mobile app KPIs, and even help keep your marketing costs low.

10. App Store Ranking

Your app store ranking is your position on app stores for a given search term. The higher your ranking, the greater the chances that people will see your app and download it.

Knowing what to put on your app store page and understanding the principles behind app store optimization are some easy ways to climb the rankings. 

Check out our complete guide to app store optimization (ASO) to learn more about this. 

11. Abandonment Rates

Abandonment rate is often confused with retention rate and churn rate. But this mobile app KPI is a bit different.

This metric tracks how many users stop using your app before signing up. So someone went through the trouble of downloading your app and opened it but never completed the signup process.

High user abandonment is typically a sign of a poor onboarding process. Maybe you’re asking for too much information or not making it easy for users to sign up. 

Syncing your app sign up with third-party logins like Facebook or Google is a great way to keep app abandonment low. 

Then users can sign up using their existing account information instead of going through a long process to create a new one for your app.

12. Customer Acquisition Cost (CAC)

In an ideal world, your user acquisition cost will be as low as possible. This metric tracks the actual dollars it takes to get a single person to download your app. 

This is also known as cost per install (CPI).

To calculate this metric, divide your ad spending over a specific period by the number of downloads in the same period. For example, let’s say you spend $2,000 on advertising in one month. This generated 1,400 installations. Your CPI would be $1.43.

13. Average Customer Support Response Times

How long does it take you to answer customer questions? This is a crucial app KPI for long-term customer satisfaction with your brand and app. 

You should be tracking the time to first response as well as the total time to resolution. 

Consider using a chatbot or something similar to generate an automated reply to customers until a real person can respond. This is one of the easiest ways to lower your time to first response time. 

14. Average Revenue Per User (ARPU)

Now it’s time to talk about your revenue metrics. Most of you probably created an app with a plan to start generating revenue at some point or another. But sometimes, this gets lost in the shuffle when you’re tracking so many other KPIs.

Average revenue per user calculates how much revenue the average person generates in your app. To calculate ARPU, divide the total app revenue by your total number of app users. 

If you don’t have a huge user base, make sure you look over the data to ensure that outliers aren’t skewing these metrics. In this case, a single user generating a ton of revenue could make your ARPU appear larger than it really is. 

15. User Lifetime Value

Lifetime value (LTV) tracks how much you expect to make from a single user before that person stops using your app altogether. Here’s a simple formula for app user LTV:

One of the best ways to increase this metric is by extending the average customer lifetime. The longer someone uses your app, the greater chance you have of making more money from them in the long run. 

Your marketing efforts will play a role in user lifetime value. You can’t stop engaging with users after they’ve downloaded the app. You need to drive engagement, release updates, provide excellent support, and ensure the overall user experience is satisfactory.  

16. Average Order Value (AOV)

Average order value is another mobile app metric for those of you who are selling something, whether it be a product, service, or in-app upgrade. 

It tracks how much users spend per purchase. Once you have this number figured out, then you can look for ways to increase your AOV. For example, an ecommerce shop might offer an upsell during the checkout process. 

Another metric in this category to track is AOV per paying user. This KPI eliminates all users who don’t spend any money, so you can get a better understanding of how much money you’re getting from each transaction of paying customers. 

17. Event Tracking

Event tracking is perfect for measuring user engagement metrics. You’ll want to look at specific actions within the app that are noteworthy and good for your bottom line. 

Examples of events to track could include:

  • Registration form completed
  • Item added to cart
  • Content shared with a friend
  • Reaching a checkpoint in a game
  • Purchases

Don’t just blindly pick and choose random events to track. You’ll want to look at specific events that make sense for your app’s performance or monetization strategy. 

18. Average Screens Per Visit

This is another significant KPI for user engagement. Not every session is created equally. 

Let’s say a user opens your app every day—you may think this is a great sign if you’re only tracking daily active users. But if they’re opening the app and not getting past the first screen, it’s a telling sign that there could be a problem with the UI and UX design of your app.

If your average screens per visit metrics are high, it shows that users are engaging with your app and going deep into its capabilities. 

But this is also why it’s important to track app events (as mentioned above). Sometimes average screens could be misleading. Jumping from one screen to another could be an indication of design flaws, meaning the user can’t find what they’re looking for on the first try.

19. App Attribution

Attribution helps you monitor which sources sent users to your mobile app. Where exactly are they coming from?

This is crucial for marketing and sales purposes. You can determine if app users are coming from social media ads, PPC campaigns, organic search, your app landing page, and more. 

As a result, you can use this metric to figure out which channels are driving the most downloads to your app.

20. Mobile App Speed

Speed is arguably the most important KPI for mobile app performance. If your app is too slow, it’s going to cause lots of problems that could lead to churn, abandonment, and hurt your retention rate. 

Fast loading times can help you improve other app metrics. Just look at these numbers:

Speeding up your app increases the page views per visit and session duration while reducing bounces and cart abandonment. Each page should load in less than two seconds, but you should strive to do better than that. Keeping loading times under one second will help ensure users have a great experience. 

21. Mobile App Latency

Like speed, latency falls into the app performance metrics category. While latency and speed are often used interchangeably, they’re actually two different KPIs.

Latency measures the time it takes to request and receive a response from your API. You want this number to be as low as possible. 

For example, latency could impact how long it takes for a user to click a button. Whereas speed measures how long it takes for the page to load after the action has been made. 

22. App Crashes and Bugs

Things like network crashes, bugs, downtime, and other mobile app performance APIs are important to keep an eye on. 

Every app crashes and has bugs from time to time. It happens. But you obviously want to keep these instances to a minimum. Figure out what’s causing the problem, and fix them ASAP with patching or an update. 

Just look at how your churn rates can be impacted by crashes:

If you don’t measure mobile app performance, it could be a slippery slope that hurts other KPIs.

23. Funnel Tracking

Funnel tracking gives you an overview of the user journey. It shows you the sequence of events that a user took from the initial acquisition through the conversion.

For example, a user might enter your funnel when they download your app. From there, you can track their onboarding, free trial sign up, and eventually the path to a paid subscription or purchase.

Funnel tracking tells you where people are leaking from your funnel. This could be directly tied to your offer or maybe a user interface problem within the app. 

If you find out that free trial users aren’t extending to a paid membership, you’d need to look for ways to plug the hole in that leak. 

24. Organic Conversion Rate

This piggybacks off our attribution and funnel tracking. Conversions can be segmented into two main categories—paid and organic.

Paid conversions come from advertisements, whereas organic conversions come through organic search. The latter means that someone discovered your app without any influence from you or your ads. They simply searched for a need or want in the app store and chose your app from the list.

You want organic conversions to be successful, as they could help you lower your ad spending over time. If users are finding your app without you having to pay for campaigns, it’s great for your CPI rates as well.

25. Push Notification Metrics

Once users download your app, you’ll want to keep them engaged with push notifications. KPIs in this category include:

  • View rate
  • Open rate
  • Opt-in rate
  • Opt-out rate
  • Re-engagement rate
  • Conversion rate

If users are opting out of your push notifications, it could be a sign that you’re sending them too frequently. Or maybe the notifications you’re sending aren’t relevant to that user. 

Push notifications can be crucial to your app’s success if you know how to use them properly. So it’s really important for you to keep a close eye on these.

Final Thoughts

These key performance indicators should keep you busy for the lifetime of your app. Don’t get overwhelmed here and feel like you need to start tracking everything overnight.

Start with what’s important to you the most. But eventually, you’ll want to incorporate all of these into your big-picture app strategy.

The great part about using a platform like BuildFire is that you’ll have built-in analytics from your admin dashboard. This makes it easier to track KPIs from a single source of truth.

Questions? Reach out to our team here at BuildFire, and we’d be happy to share some insights.

23 Mobile Technology Waves for 2022

In order to be successful in any business, you’ve got to always keep your finger on the pulse.

Stay updated with industry trends in addition to researching your competitors. It’s no secret that our world is moving in a mobile direction.

That’s why every business, regardless of the industry, needs to stay updated with new mobile trends. This is especially important for companies with a mobile presence, such as an app or mobile site.

Whether you’re a mobile app developer or you run a local pizza shop, it’s important to stay educated in the mobile space.

This statement holds true for those of you who don’t have a mobile app as well. That’s because you should be thinking about mobile application development if you’re not already in the process.

But with so many channels of information at your fingertips, it can be difficult to determine what trends are legitimate and which ones are just a fad or fake news. That’s what inspired me to create this guide.

As an industry expert in the mobile space, I’ve narrowed down the top 17 mobile technology waves for the coming year. Here’s what you need to know.

Continue reading “23 Mobile Technology Waves for 2022”

How to Market a Mobile App: Simple But Effective Guide

If you’ve developed a mobile app, it’s your responsibility to market and promote it. 

App marketing can be challenging because there are so many apps available today that you’re competing with. However, with effective promotion techniques, you can easily get noticed by potential customers and increase downloads for your app.

We’ve created a simple guide for how to market your app online. It covers everything from social media ads to SEO, email marketing, influencer campaigns, and much more.

Know Your Audience

The key to effective marketing is knowing your audience. This includes understanding what they need and want, where they hang out online, how you can reach them, and even when the best time to talk with them would be. You’ll be targeting different audiences depending on which platform you choose for advertising.

Choosing the right platforms to market your app is not as simple as many people say it is. You’ll have to consider the differences in the platforms, which vary depending on several factors. 

You must choose a platform that matches your audience’s interests. For example, Instagram is good for fashion; Facebook has more of an older demographic, and Snapchat is great for reaching out to younger generations. There are advantages and disadvantages for each.

Check out this detailed social media usage by demographics chart: 

You can’t just blindly decide to start marketing your app on Reddit because it’s your favorite social network. Based on this data, it would only reach a fraction of potential users across all demographic categories. 

Even if you’re just deciding between Facebook, Twitter, and Instagram—each one caters to a different audience, so you’ll want to pick the ones that best fit your target market. Ultimately, you’ll be marketing your mobile application on a variety of channels. But it’s best to figure out where your audience is spending the most time and start from there.

It’s not enough to know who you’re selling to, but also how they speak and what they expect.

When you’re creating marketing content, it’s important to remember that your audience is likely not experts on the subject. Keep in mind what they might already know and what they don’t. So your audience will help you decide what your content should look like. 

Next, take into account any “hooks” that might be needed to get someone interested in downloading your app. If you’re targeting young adults, offer them prizes if they download it on a certain day or time period. This will encourage them to check out the app because they’ll want those rewards. 

The best hooks appeal to the emotions. They make people laugh and discuss something relevant. Try using a combination of hooks. Think about being funny or touch on current events, and then share the features that make your app unique. But at the end of the day, the best way to connect with potential app users is by using the right tone of voice. It’ll make you more memorable and help build a stronger relationship between yourself and the customer. That’s why identifying your audience always needs to be the first step.

Create a Marketing Plan

In today’s world, mobile app advertising has become more prevalent than ever before. But it all starts with a marketing plan.

A marketing plan is the most important part of any business, including a mobile app. A well-thought-out and planned campaign will have you reach your target audience—the people interested in what you sell. 

It’s essential to create a marketing plan that will include the following:

  • Define your target audience 
  • Determine what you want to achieve with the marketing plan 
  • Create a list of goals for each campaign and identify how they will be measured 
  • Identify which social media platforms are best suited for your needs (Facebook, Twitter, Instagram, etc.) 
  • Develop a budget that includes all expenses related to the marketing plan

I’ll break down some of these components in greater detail below.

Target Audience 

Who are you trying to reach with your marketing campaign? Do they have an interest in or use for your product, and how can you best reach them?

This part will be easy since you’ve already taken the time to understand your audience back in the first section of this guide. But now, it’s time to take that information even further by creating a customer persona

App users are more than just a number on a screen. So this will help you understand who they really are as people. A persona is a representation of your ideal customer, based on research and analysis, which you can use in your app marketing strategy.=

Give your personas a name, and really dive into detail. Here’s an example:

Joe is a man in his early 40s who had grown up in a small town and raised by strict parents. He now lives in the city with his wife and kids, where he makes an average salary as an insurance agent. Joe always wanted to be more than just “average” but has never been able to make any big changes because of work or family priorities. He sometimes thinks about what life might have been like if he had more free time. There’s nothing that interests him more than watching TV shows about aliens living on other planets, but he’s too busy at work to attend any meet-ups or go out for drinks with friends after long days at home taking care of the kids.

If you were launching an app that helps people manage their time more effectively, this could be a viable persona. Then you’d just need to figure out how to reach “Joe” based on this information.

There are even differences between Android users searching for apps on the Google Play Store and iOS app users downloading from the Apple App Store. So you might experience different conversion rates on these platforms. 

Marketing Goals and Measurement Metrics

What else does it take to have a successful mobile app marketing plan? You’ll need to make a list of goals and identify how they will be measured. When you do this, it can help you better gauge your success.

It’s important to know what you want from your marketing campaign and how you will measure it. For example, if one of your goals is to increase the number of new customers, you would measure this by tracking how many people download the app after being targeted by a marketing campaign or ad.

Bust out your pens and paper; you’re going to need them. Research ahead of time is crucial when it comes to app marketing campaigns. Look at your target audience’s demographics and make sure you know what platforms they are most likely using before diving in headfirst into your campaign strategy. Your research helps ensure that you don’t make too many mistakes when marketing your app.

Here are some examples of potential marketing goals for any mobile application:

  • Create an app landing page on your website
  • ASO (app store optimization)
  • Run ads in the App Store
  • Increase social media presence
  • Run social media ads
  • Create blogs for SEO
  • Partner with influencers

Just make sure that your goals are measurable, or you won’t be able to track your success.

Which data points are most important when looking at whether or not the campaign has been successful (e.g., number of likes vs. shares)?

Any time you’re marketing an app, you should also consider any competitors that are available and what they’re offering. This is another way to measure your goals and track KPIs. 

Marketing Channels

What types of marketing channels will work best for reaching your target audience? Think about what type of content resonates with this group and what social media platforms they frequent. 

How often should updates be posted on each channel, and how much time should be spent creating new content per day/week/month? 

The marketing channels you choose will have a direct impact on your content marketing strategy.

For example, look back to some of the potential goals that we discussed earlier. The content needed for an Instagram post looks very different from a blog that drives traffic to your website. Let’s say you want to drive app downloads with an influencer marketing campaign.

Based on the data from the chart above, it’s clear that some marketing channels are clearly better than others if you’re going to use this strategy.

App Marketing Budget

Finally, you’ll want to think about how much money your budget will allow for advertising the app as well as any other costs associated with creating it.

Start by outlining what your desired ROI is and how much money you can invest in advertising for it. Remember that certain platforms like Facebook and Instagram sell ad space, so research which ones are best for reaching your target audience.

As an entrepreneur who has launched many products before, I know that it’s very important to plan ahead with regards to funding as early as possible. When it comes time for app launch day, having a more concrete idea of how much money will be necessary for advertising and other costs can help ease some stress-inducing financial burdens down the road—especially if funds start running low unexpectedly during implementation or after release.

Your app marketing budget will ultimately include the cost of any advertising you want to do. This includes offline methods like radio and TV ads, as well as online efforts on social media, in print publications, or via email campaigns. An app’s first impression is critical, so make sure it looks good with a great logo, graphics for app icons and screenshots, and professional photography. The same goes for any other content that will be on your website, like videos. All of this must be accounted for in the budget portion of your app’s marketing plan.

Solve a Problem For Your Target Audience 

Developing an app that will solve a problem for your target audience is not easy. You need to identify the problem, analyze what type of solution would be best, and create a prototype that can be tested. Once you have done all these things, you can develop the app with the knowledge of what will work best. 

The first step in developing an app marketing campaign is identifying the problem. It sounds simple, but it’s actually quite difficult because there are many problems to choose from, and sometimes people don’t know they have a problem until it’s pointed out to them. 

The next step is analyzing which type of solution would work best for this particular person or group of people based on their needs and wants as well as their lifestyle and goals (refer back to your customer persona). Creating prototypes allows app developers to test different solutions so they can find one that works really well for most users without being too expensive or time-consuming to make changes later on if necessary.

As a mobile app marketer, your job is to find the problems in people’s lives and make them better. If you can do that, your app will be successful. Every marketing campaign for your app needs to clearly identify and solve a problem for your target audience. Otherwise, it just won’t be effective.

Check out this example from Hinge:

Hinge is a popular dating app that competes with lots of other big names in this category. All of their app download campaigns follow a similar theme. The app is designed to be deleted.

This is a really unique approach to marketing an app, but it works well in the online dating space. It speaks to a target audience of users who haven’t had success with other dating apps and were forced to keep going back and using them. But Hinge claims to solve this problem by providing real connections between people.

Mobile App Promotion Strategies

There are lots of ways to promote an app and tons of platforms to do it. Earlier, we talked about your app marketing budget, but not all of these strategies require upfront costs. In fact, there are plenty of free app marketing strategies that you can use as well. 

It’s important to understand that you should start marketing the app before it’s released. So if you’re still in the development or pre-development stages, it’s not too early to get started. 

Launching a new app is always an exciting time and one that can be made even more special by giving your customers “special” deals. You don’t want to launch your app without any sort of promotion—so get creative. Create a buzz on social media and offer exclusive offers to the first people who download it. Then make sure you celebrate when you launch by rewarding those who were with you from the beginning. Start collecting email addresses and promote your app on your website. 

Here are some of our favorite app marketing strategies for you to consider:

  • ASO (App Store Optimization)
  • Blogging
  • Connect with bloggers for guest posts
  • Email marketing
  • Social media marketing
  • Paid social media ads
  • SEO (search engine optimization)
  • App referral programs
  • Encourage app reviews
  • App Store ads
  • App screenshots
  • Press release

The list goes on and on. If you’re on a tight budget, check out our list of 33 create ways to promote your app for free

Bonus: Where Can I Find the Best Developers For My Project?

As previously mentioned, app marketing should start before your app has been built. So some of you are likely still in the market for a developer. There are a lot of developers out there, and it can be hard to find the best one. The search is made even more difficult because so many companies offer mobile app development services. 

If you’re looking for help with your next project, here’s what you need to know: 

The first thing to do is figure out what kind of developer you want. Do you want someone who specializes in design or coding? Or do you just need someone who has general skills? 

Once that’s decided, look at the company website and see if they have any testimonials from previous clients. This will give an indication as to how good their service is. You should also check if they have any awards or certifications which show that they’ve done work on projects similar to yours before.

Finally, make sure that the company offers competitive rates, as well as flexible payment plans.

Hiring a developer from scratch can be expensive and time-consuming. You don’t know if the person is going to do it right or even finish it at all. 

Instead of hiring a developer, consider using an alternative solution—like a mobile app development platform. 

BuildFire is easy for anyone who has a basic knowledge of how apps work but also gives advanced users the ability to customize their mobile apps beyond just the standard components offered by other development platforms. This saves you money and makes your life easier when building your own custom mobile application.


When it comes to mobile app marketing, we’re not just talking about what you do on the first day of operation. You need a long-term strategy that will set your company up for success in today’s ever-changing business world. 

Start by identifying your audience and understanding what they want from their apps. Once you have that information, create an appropriate marketing plan for them. Keep an eye on your budget, and don’t forget about testing out different strategies if things aren’t working out as planned.

In summary, mobile app marketing is the key to success. Follow the tips outlined in this guide, and you’ll be on your way to a successful campaign. Good luck!

How to Choose the Right App Reseller Program

Mobile apple reseller programs can be extremely lucrative. But success in this space is tied directly to the platform you’re reselling. 

Any app reseller program you’re considering must be evaluated with a two-fold approach. First, you need to consider how the platform addresses your needs as a reseller. Next, determine how the app builder will accommodate your customers.

The best mobile app reseller programs give you the opportunity to go out there and land some serious clients. This skyrockets your profitability potential.

Finding the best app building platform for your reseller program can be challenging if you don’t know where to start, which is why we created this guide.

Whether you’re an agency, entrepreneur, app maker, or starting a mobile app business from scratch, you can use this resource as an app reseller buying guide. You’ll learn exactly what to look for as you’re comparing different platforms side-by-side. Let’s dive in.

Onboarding and Initial Setup

First impressions can be telling. If you’re dealing with headaches during the sign-up process, it’s usually a bad sign for the future of your reseller business. 

Obviously, every piece of software has a bit of a learning curve. But if you’re having trouble setting up your account and getting the program started, just imagine how difficult it will be for you to start onboarding your own clients. 

Only consider white labeling platforms with legitimate reseller programs. Some companies offer white label services on the side or as an afterthought but don’t really have experience in the space. If you can’t find much information about the program directly on the website, look elsewhere. 

Take advantage of any free trials or demos to get a feel for the software. Your initial interactions with the reseller sales team should give you a “gut feeling” on whether or not the platform is right for you.

Ease of Use

As previously mentioned, the platform you’re reselling must be easy to use on two levels—easy for you and easy for your clients. 

Some of you might be building apps for your clients, while others might just be white labeling app development software. The rest of you might fall into both of these categories. 

Regardless of your situation, you don’t need to have coding or development skills to become a reseller. The best app makers offer no-code development solutions. You and your clients can create custom apps from a web-based interface. Start with a template, and start adding functionality with a single click. 

Some of you might have experience using website builders like Wix, Squarespace, or similar alternatives. Look for an app development platform that offers the same type of building functionality. 

For most of your clients, this will be their first time creating their own app. So look for a platform offering a seamless user experience.

If you’re going to build the apps for your clients, choose a platform that makes it easy to clone apps. This will save you a ton of time if you’re making apps for clients in similar industries. 

Functionality and Features

Lots of no-code app development platforms on the market fall into the “cookie-cutter” category. While these might be easy to use, they will really limit your ability to add functionality to your apps.

This might be fine for some resellers that plan on offering bare-bone apps to one type of client. But you won’t be able to scale your reseller program with a cookie-cutter app maker. 

Choose a reseller solution that’s highly flexible, and avoid platforms that are rigid and full of restrictions. 

The best platforms have a feature marketplace with plug-and-play functionality. Want to add videos to an app? Look for a YouTube or Vimeo plugin. Do you want to add reservations to a restaurant app? Add an OpenTable plugin. The platform should have plugins for social media integrations, time-release content, customer loyalty programs, maps, image galleries, and dozens more. 

Do you want to target ecommerce clients? Make sure the platform you’re evaluating has a Shopify integration. 

Your app development services will only be as good as the platform you’re reselling. If it doesn’t have limitless functionality, then you won’t be able to land big clients. 

Imagine this scenario. A prospect has a six-figure app budget and comes to you for help. But you’re unable to address their needs because you’re using a cookie-cutter solution. You just lost out on a big payday and suffered a blow to your brand reputation.  

That’s why app functionality is arguably the most important factor to consider as you’re evaluating different reseller programs. 

Developer Friendly Tools

Let’s continue talking about functionality. While the best reseller platforms will have a feature marketplace with plugins and modules, they probably won’t have every feature under the sun. 

What happens if a client needs a customized feature? 

The best reseller programs offer a developer-friendly SDK. This gives you the ability to provide truly limitless development options to your clients.

Creating a custom feature with an SDK obviously requires coding knowledge. So if you’re not a developer and don’t want to hire your own, make sure the program you’re using offers this type of support.

BuildFire’s mobile app reseller program offers this exact advantage. If a client needs custom functionality that’s not available in the app marketplace, the team of developers at BuildFire can create this for you. The client never has to know where that custom functionality is coming from. For all they know, you created it for them in-house. 

With years of experience building 10,000+ apps across every possible category, the BuildFire team has seen it all. The ability to create custom functionality really separates this program from similar solutions on the market today.

You won’t get this advantage with a cookie-cutter reseller program. 

White Label Custom Branding

Custom branding needs to be a top priority if you’re going to white-label apps. When a client logs in to build or edit the app, they should see your logos and business name. The app builder that you’re reselling shouldn’t be listed anywhere. 

As far as the client is concerned, you created this software from scratch. They never have to know where you got it from. So make sure that the licensing details offer this type of arrangement. 

Existing and prospective clients alike should be able to access the platform directly from your website. 

The best reseller programs allow you to white label the software that they offer to their own clients. So if you can find a robust and feature-rich platform, make sure it has white label capabilities. 

It’s bad for your brand image if other logos and branding appear on the platform you’re using. 

But white labeling makes it easier for you to establish a brand reputation, create marketing materials, and scale your mobile app business. 

Client Management Tools

Whether you’re building apps for clients or just white labeling software for them to build on their own, your reseller program must have an intuitive dashboard for client management.

Look for platforms with an admin or account manager page for total control.

The platform should include features for things like cloning apps, managing apps, managing custom configurations, changing access levels, and creating new apps with a single click. All of this should be accessible from a web-based interface. This gives you the ability to manage your reseller program from anywhere, without any software or hardware requirements. 

If the platform doesn’t have user-friendly client management tools, you’ll have problems scaling your reseller program. 

At first, managing one or two clients is fairly easy. But what happens when that number jumps up to 10, 20, or 100? This feature is crucial at scale. Otherwise, your service will suffer. Clients will get lost in the shuffle, and their needs will go overlooked. 

You should be able to manage client billing and support from this screen as well. For example, let’s say you have a client that’s currently using a free trial. Don’t let that trial expire without following up with them and closing the deal. 

Training and Support

Beyond the initial onboarding and setup, look for a white label program that has your back. The best reseller platforms offer training, resources, and dedicated white label support. 

As previously mentioned, there’s always going to be a slight learning curve when you’re using new software—this should be expected. But that learning curve is far less steep if someone teaches you how to use the software. 

Now think about your customers. How can you possibly give them support if you’re still learning how to use the platform? That’s why this consideration is so important. 

The day might come when a customer asks a question that you don’t know the answer to. If you have priority white label support from the software you’re reselling, this will be a non-issue. Just reach out to a customer support rep via phone or email to get the answer and pass the information along to your clients. 

The best app reseller programs go above and beyond to make sure your app business is successful. Here at BuildFire, we consider ourselves to be a partner with agencies using our reseller platform.

Not only will you benefit from a team of developers for custom functionality (previously discussed), but we also offer strategic app consulting. This helps ensure that your business objectives are met and surpassed. 

Custom Plans and Configurations

From a pricing standpoint, resellers generally pay a fixed monthly, quarterly, or annual rate to license the software that they’re reselling. You’ll have a certain number of apps included in that plan (usually in the 20-30 range), and you can scale from there. 

You’re free to charge whatever you’d like to your clients for app development. This allows for limitless profitability. In some cases, you only need to onboard two or three new clients to break even. 

The best reseller programs give you total control over your plans and pricing. You can turn certain features of the platform on or off and create different pricing tiers based on functionality.

So you’ll have the option to create a pricing page that looks something like this:

Look for an app reseller program that allows for full self-provisioning. This gives the opportunity to create customized sign up pages and free trials for customers. 

Clients can upgrade their service and pay directly from your white label dashboard. 

The best app reseller programs offer a wide range of native platforms for things like customer chat, business analytics, and more. All of this should be available directly from your custom white label domain. 

App Publishing and Backend Maintenance

This echoes our emphasis on choosing a reseller program with exceptional service. The best platforms allow you and your clients to create apps for iOS and Android simultaneously. But the Apple App Store and Google Play Store each have their own unique publishing rules and requirements. 

Building apps is just one component of development. Getting those apps published and maintaining them is an entirely different story. 

Beyond creating an Apple or Google developer account, look for a reseller platform that handles all of your publishing needs. Whether you’re building apps or your clients are building them on their own, the best reseller programs will get those apps to market. This is just one less thing that you’ll have to worry about. 

They’ll also maintain the backend infrastructure required to maintain the apps. Look for a reseller program that handles hosting, servers, bug fixes, upgrades, enhancements, and more.

What happens when there’s a new Apple or Android update? Will the app maintain compatibility and compliance? This is something you shouldn’t have to worry about as a reseller. 

So choose a program that allows you to focus on the apps and customers while they manage everything on the backend for you.

Platform Reputation

App reseller programs should be evaluated like any other major purchase. Do some quick research on the platform you’re considering. 

How long have they been in business? How many apps have been built using their platform? What types of apps have been built using that particular software?

Remember, the program you choose will be a direct reflection of you and your business. 

If a reputable app development platform has created thousands of apps across a wide range of categories, it’s usually a safe bet for resellers to consider. Read through online reviews. If their existing customers are having problems with the platform, your customers could face those same issues. 

Look for case studies and customer testimonials. See if you can find any customer stories from resellers who had success using that platform. 

These are all good signs that can help you make a decision.


I can’t over-emphasize the importance of choosing the right reseller program for your app business. The platform you select will ultimately decide your fate and success in this space. 

But you can’t make an informed decision without knowing what to evaluate. So refer to the factors listed above as you’re shopping around. 

For more information on how to have success as a reseller, check out our ebook—The Ultimate Guide For Mobile App Resellers: Getting Started and Boosting Profits.  

BuildFire is arguably the most powerful no-code app development platform on the market today. It’s been used to create 10,000+ apps used by 25+ million people worldwide. By joining our reseller program, you’ll be able to provide this exact same platform to your customers.

This software makes it easy for you to go out and start landing major clients. 

Click here to learn more about our reseller program. You can book a demo and reach out to our dedicated white label support team to get started. 

What to Expect from a Mobile App Development Platform

Thousands of mobile apps are released each day on the Apple App Store and Google Play Store. But each of these apps follows a unique path to development.

Using a mobile app development platform to build your app is the easiest, fastest, and most cost-effective way to bring your app to market. For those of you who don’t know how to code, you can still create an app on your own with an app builder.

Most people don’t have hundreds of thousands of dollars lying around for app development.

That’s why using an app development platform is so appealing. These tools give you the ability to create an app for a fraction of the cost compared to traditional development.

More than 10,000 apps have been built using the BuildFire platform.

If you’re considering an app builder for development, it’s common to have some questions. Lots of people don’t know what to expect from an app development platform, which is what inspired me to create this guide.

Expect Choices

One of the first things you should expect from an app builder is the option of choice. The more choices a mobile app development platform gives you, the better it is.

Do you want to build for iOS? Android? Or Both?

The best platforms let you decide for yourself. Some app builders on the market restrict you and only allow for iOS development. Even if you only want to launch on one operating system today, this will limit your growth down the road. So stay away from those app builders.

You should also expect choices for how your app gets built.

  • Do you want to build an app by yourself?
  • Would you like some assistance with the initial setup and design?
  • Are you looking for a team of experts to build it for you?

With some mobile app platforms, it’s either all or nothing. You’re either completely on your own or you’ll pay someone to do it for you. Again, those choices are a bit restricting.

You’re better off choosing an app development platform that gives you as many development paths as possible. Even if you’d rather build it on your own, you’ll definitely enjoy the convenience of having some assistance if you eventually need some.

Here’s a brief overview of the different development choices you’ll have using our platform.

You can get started today and select the option that best fits your needs.

A great app builder gives you the freedom to create any type of app you want. Other platforms might only support certain types of apps. Those cookie-cutter solutions aren’t really scalable or suitable for businesses.

For example, do you want to build an ecommerce app? What about an app for employee communication? Maybe you want to develop an app for your restaurant, school, religious organization, or an event.

While these apps are very different, the best app development platforms can support all of them.

Some app builders are industry-specific. Those solutions won’t be versatile enough to accommodate all of your needs.

Check out the thousands of apps built by our customers. You’ll see that these apps cover a wide range of industries, purposes, and use cases. That’s the power of choice that you should expect.

Expect Helpful Resources

Even if you’re building an app by yourself, you should never be truly alone.

Surprisingly, there are lots of app development platforms on the market today that force you to figure things out on your own. But spending hours, days, or even weeks trying to complete a basic task is not an efficient use of your time.

Imagine trying to do anything new without getting instructions. It’s a recipe for disaster.

Don’t waste valuable productivity time and allow the final version of your app to suffer. Go with a mobile app development platform that provides helpful resources.

  • Videos
  • Webinars
  • Ebooks
  • Learning Centers
  • Customer Support

These are the types of resources that you should have at your disposal when you’re building an app on your own.

For example, let’s say you’re using BuildFire to create an app. BuildFire University has everything you need to teach yourself how to use the platform.

Here’s a quick screen capture from our tutorial on how to customize your app’s login screen.

Like most of our guides and resources, it starts with an in-depth video to walk you through the entire procedure.

As you continue scrolling, you’ll the tutorial takes you through the step-by-step process for different functions. Here’s a section from this resource about adjusting the login screen background color.

With detailed instructions, videos, and screenshots like this, anyone can learn how to use a mobile app platform.

Even with plenty of self-service tools, the day might come when you’ll need further assistance. When that day arrives, who will you call?

Find a mobile app development platform with a reputation for excellent customer support. Whether it be via phone or email, you want to make sure that you have some way to get an answer fast and efficiently.

Design Templates

Some of you might have experience using website builders. Platforms like Wix make it possible to create a website on your own without much technical knowledge or the ability to code.

You started with a design template and then customized different elements on each page to make it unique for your brand. Simple, right?

A great mobile app development platform functions the same way.

Expect an app builder to have you select a design template in the first step of development.

Remember our first expectation? Choices.

Not every app should have the same look, feel, and design. Find an app development platform that gives you lots of choices, like the example above.

A restaurant app, gym app, and ecommerce app will all look very different.

You should be able to browse for a design template by category. Within each category, there should be plenty of options to choose from.

Once you select a template, your design journey should not stop here. Expect your app development platform to give you dozens of custom design choices. Examples include:

  • App icons
  • Loading screens
  • Fonts
  • Colors
  • Menu alignment
  • Backgrounds
  • Graphics
  • Button height
  • Button width
  • Button placement

The list goes on and on.

It’s also a nice bonus when the builder gives you preset color schemes to choose from. This ensures that your color scheme is visually appealing, and you can find a preset that matches your brand’s image.

Your app’s design will have a direct impact on its success.

This goes beyond the way it looks. The right design adds functionality to an app, which affects the user experience.

As you can see from the graph, nearly 50% of users are less likely to use an app after a poor experience. This is something that can’t be corrected, which is why your app must have a high-quality design from day one.

That’s why choosing a mobile app development platform with a wide range of design templates is so crucial.

Adding Features Should Be Easy

What’s an app without features?

Expect a mobile app platform to offer a wide range of choices here as well. These will become the driving functions for your app.

Using an app builder with a plugin marketplace will give you a significant advantage.

Basically, any feature you could imagine can be achieved by adding a plugin to your app. All you have to do is maintain the plugins. The technical work behind the scenes will be managed by the app platform.

Examples of feature categories include:

  • Social media integration (Facebook, Instagram, Twitter, etc.)
  • Content
  • Media
  • Forms
  • Ecommerce
  • Customer loyalty

Check out our guide on the top plugins that will make your app successful for some specific suggestions.

Your expectations for a plugin should be very straight forward. Adding a plugin can be accomplished in just one click.

Here’s an example. Let’s say you want to add a contact function to your app. Simply browse the plugin marketplace and click the add button.

Once added, you can completely customize the plugin with your own information.

Add your address, phone number, images, and even display the location on a map. Then you can preview your app to see the changes in real-time.

With a plugin like this one, you can add a high-functioning contact page to your app in less than five minutes.

To be clear, not every app development platform has a plugin marketplace like this. So make sure you find one that does.

You’ll also want to make sure that adding a new feature can be accomplished in one or two clicks at most. Once the feature has been added to your app, expect a wide range of customization options.

Don’t Expect to Build an App Overnight

While app builders are generally simple, straightforward, and easy to use, it’s important that you set realistic expectations for yourself.

Expect the development process to take time.

If you think you’re going to build an app in a few days or a week, you’re mistaken. Plan to build an app over the course of at least three months. More sophisticated apps with advanced features and functions could take closer to a year. The majority of you will fall somewhere in between.

In fact, roughly half of apps take about 4-6 months to build.

You can review our guide on mobile app development timelines to get more information about this.

Here’s a simple analogy that relates to this process. How long does it take to build a house?

It’s a loaded question. The answer depends on dozens of different factors.

You could probably put up four walls and a roof in less than a month. If it’s a 900 square-foot manufactured one-bedroom home, the process will be quick.

But if you’re talking about a 5,000 square-foot home with six bedrooms, a custom kitchen, pool, and in-home movie theater, it’s going to take significantly longer.

I realize that these are both extreme examples, but app development is very similar. You can build a calculator or flashlight app very quickly. But it would take years to build something as sophisticated as Facebook or Uber.

Just make sure you have realistic expectations about how long it will take to build your app.

Fortunately, an app builder will be much faster than coding an app from scratch. So you’ll have a significant advantage here if the project is time-sensitive.

Expect Publishing Assistance

Let’s fast forward a few months. You finally finished building your app; now what?

Getting your app published on the Apple App Store and Google Play store isn’t the easiest process. But if you’re using a reputable mobile app development platform, you won’t have to worry about any of this.

For those of you considering BuildFire, our team will take care of your publishing needs for you. Just let us know when the app is done, and we’ll handle the rest.

What happens when Apple or Android releases a new version or software update? We’ll take care of that too.

Check out this quote from one of our customers who built an app on their own.

You can read more about the Fastercise mobile app and its success here.

By using an app builder, you only have to focus on the actual building process. Adding plugins and customizing them with your information, colors, and logos is easy for anyone to do.

Don’t expect to publish an app on your own. Leave the heavy lifting to the experts.

Expect a Learning Curve

App builders are easy to use and allow you to build an app without any coding experience.

With that said, there’s still a learning curve. Don’t expect to master the building process on the first day. You’ll need some time to get used to the dashboard, layout, and custom features.

It’s like anything else in life. Whether it’s starting a new job, learning a new skill, or even getting a new computer; there’s always a learning curve.

That’s why it’s so important for you to choose an app development platform with helpful tools and resources. Videos, tutorials, how-to guides, and everything else that we discussed earlier will drastically reduce the learning curve.

Prepare for any potential obstacles as well. Something might come up in your personal or professional life that could delay the progress.

In these circumstances, your app will still be here when you’re ready to continue. You’ll be able to pick up right where you left off.

Don’t Expect Your App to Ever Be Truly Complete

Your app isn’t done after the initial launch. There is always room for improvement. Even the most popular apps in the world come out with updates on a regular basis.

This is good news for you. You can probably get your app to market quicker than you initially thought if you focus on the core features first.

Get your app into the hands of users, and then worry about expansion or adding new functions down the road.

For example, the American Saddlebred Horse Association (ASHA) built a mobile app centered around improving an annual event that lasts for one week.

But if you review the ASHA mobile app customer success story, you’ll learn that they have big plans to improve the app in the future.

Another great example is the Ninja Zone mobile app. They make updates and edits on a regular basis as well.

So don’t delay the launch date to make sure your app is “perfect.” Focus on one or two core functions, and you can always add more down the road.


Building an app on your own is exciting.

With the help of mobile app development platforms, anybody can create an app in today’s day and age. You don’t need to know how to code or have any technical experience to do so.

Thousands of happy customers have built successful apps using BuildFire’s platform. You can check out our customer case studies to see additional examples.

There are certain things that you should expect with any great app development platform. This guide will help you find an app platform based on those expectations.

Get started building an app today. It’s free to try and takes less than one minute to sign up.

10 Reasons Why Your App Reseller Program Isn’t Working and How to Fix it

A mobile app reseller program is an excellent way for agencies to add value to their clients and generate recurring revenue. But sometimes getting your program off of the ground can be challenging.

I’m sure you’ve researched all of the benefits and reasons to become a mobile app reseller, so why isn’t the program working?

One thing is for sure—the demand is there, and it’s not going anywhere. Individuals and businesses alike are want to build apps. They are just looking for the right partner to accommodate their needs.

Even if you’re off to a slow start, there are some quick ways to fix your reseller program.

As someone who has been building, selling, and marketing app development for the better part of my entire career, I know what it takes to succeed in this space.

I’ve identified some of the most common problems with agency reseller programs and how to fix them. You can use this guide to identify potential problems with your current offering and make the necessary adjustments to have a profitable white label mobile app reseller program.

1. No Marketing Plan

Reseller programs can fail if they aren’t marketed properly. You could have the best product or service in the world, but it’s useless if nobody knows about it.

Generally speaking, becoming a white label reseller doesn’t require a huge upfront investment. But you still need to put some money into marketing your services.

You can’t expect clients to come find you or stumble upon your website by accident. You’ve got to put yourself out there and develop a complete marketing plan for your mobile app development services.

For this type of service, the majority of your marketing strategy should be digital. You’re probably not going to print flyers, run radio ads, or put up billboards.

Invest in a mix of both inbound and outbound marketing tactics.

The B2B technology space is a highly competitive industry. A recent study highlights the top reasons why marketers in this space are increasing their budgets.

As you can see, an increased priority in marketing ranks first on this list. Customer expansion and product expansion both fall within the top four factors.

If other companies out there are spending more money on marketing, and you’re not, how can you expect to compete?

Even if you’re operating on a tight budget, there are still plenty of cost-effective marketing tactics that you can be using.

Increase your blogging frequency and prioritize SEO. Create video content to explain how your app development program works. Take advantage of social media, email marketing, and other low-cost, high ROI tactics.

For those of you who have been marketing your service but still haven’t found success, it might be time to-revaluate your strategy. Switch up your campaigns and advertising channels, if necessary. Just make sure that you have a clear plan in place.

2. Wrong Pricing Strategy

One of the best parts about being a white label reseller is the ability to set your own prices. You’ll usually pay a fixed rate for the platform you’re using, and the reseller profits can be as high or as low as you determine.

But your prices can make or break the success of your services.

If you set your prices too high, people might be unwilling to pay. If you set them too low, prospects might think the quality is subpar. You need to find that sweet spot that’s the perfect medium between the two.

How did you come up with your pricing strategy? Believe it or not, most agencies can’t answer this question. If you pulled your numbers out of thin air, then it’s unlikely that you guessed the perfect figures.

You need to do some research to see what people are actually willing to pay for the app development services that you’re proving.

My recommendation is to offer tiered pricing based on features and functionality. It should look something like this:

These plans will accommodate the needs of a wide range of potential customers. From individuals to large-scale corporations, there’s an option for everyone.

You can also offer incentives for long-term commitments. For example, the price per month should be higher in a month-to-month plan than an annual commitment.

What would you rather get? $200 a month for two months or $150 per month for 12 months? Obviously, you’d choose the latter.

Your pricing should also be based on your target market. For example, a Fortune 500 company will likely have greater spending power than a college student. We’ll talk more about figuring out who to target as we continue.

3. Failure to Identify the Right Target Market

Who is your app development service for? If you said, everyone—that’s the wrong answer.

This is an agency reseller mistake that I see all of the time. They are convinced that their offering is for everyone and anyone. So their marketing plan and pricing strategy (both previously discussed) are in no man’s land.

I know what some of you are thinking. Anyone can build an app, right? That’s true, but that doesn’t mean that everyone should be targeted.

With that same logic, everyone who eats food should be targeted by McDonald’s. Or anyone who wears clothes should be targeted by Gucci. That’s not the case for either scenario.

There is no such thing as a marketing campaign that’s designed for everyone. So if you don’t have a clearly defined target audience, your marketing efforts will suffer.

You should be able to describe exactly who you’re targeting with a reseller program. These are the components of a target market.

It’s impossible to accommodate the needs of prospective clients if you don’t know who they are. You’ll struggle to reach them in your marketing efforts as well.

For example, let’s say you’re targeting small to mid-sized enterprises (SMEs).

If you’re running social media ads on platforms like Instagram, Snapchat, or TikTok, you’re essentially lighting money on fire. Nobody in your target audience is going to see those. Even Facebook would be borderline in this scenario.

To target SMEs via social media, you’d need to create highly targeted ads on LinkedIn, aimed at CTOs and CMOs.

Your marketing strategy and would look very different if you were targeting small business owners instead.

If you haven’t taken the time to properly identify your target and understand their needs, it could be the reason why you’re having problems with your marketing campaigns and pricing strategy.

4. You Don’t Have a Niche

I’ve heard people say that the difference between target market and niche is just semantics. But that couldn’t be further from the truth. Once you’ve identified a target audience, you can take that one step further by carving out a niche.

Let’s continue using my previous example of targeting SMEs. The person of interest at those organizations would be different depending on the type of app they want to build.

For example, if they wanted to develop a human resources app, you’d likely be dealing with the CTO. But if they want to build an app to improve the customer experience, you’d probably be dealing with the CMO or director of marketing.

You can get even more specific in that space as well. Maybe you specialize in a particular industry, like healthcare, manufacturing, retail, or food and beverage.

How do you find your niche? Look to your existing clients. If your agency has been around for a while and offers other services, what types of businesses or people have you been working with? If 90% of your current clients are small business retailers, then that’s your area of expertise.

For those of you starting a mobile app reseller agency from scratch, look to your own background to come up with a niche. Maybe you have a legal background—target law firms. Or maybe you have a fitness background—target gym owners and personal trainers.

This will be much easier than trying to target hospitals without any knowledge of the healthcare industry. So stick with what you know best first, and then branch out from there.

5. You’re Not Nurturing Leads

Your mobile app development service won’t necessarily sell itself. But once you’ve identified your target market and niche, it’s easier to align your marketing strategy with your sales strategy.

Understand that there are two forces occurring simultaneously. You are trying to sell while your leads are interesting in buying.

But those leads must be nurtured through the buying process. Just because someone lands on your website or gives you their contact information, it doesn’t automatically mean that they’re going to convert.

Even if they’re interested in what you’re offering, finalizing the sale usually takes a bit more convincing.

Take a look at the different stages of the B2B sales funnel.

The content required to reach a prospect at each stage of the journey will vary depending on where they fall within the funnel.

For example, a landing page with some basic information about your mobile app services would be a top of the funnel campaign strategy. This page could include some client testimonials and clearly explain who would benefit from your services.

If that person fills out a lead-gen form, provides their email address, or sets up a discovery call, they’ll move down the funnel. Now you can provide them with additional information in the form of whitepapers, case studies, or something along those lines.

Continue with follow-up calls and emails to qualified leads.

Most people don’t land on a website on a whim and commit to spending hundreds or thousands of dollars per month for the next few years without taking some time to think about it.

Consider hiring a dedicated sales manager or put someone in charge of this process if you don’t have a strong background in sales. Having highly effective closers will be crucial to your success.

6. Unprofessional Website

This is another common problem that I see with mobile app reseller programs that aren’t working. You could be the top expert in your niche and give away gold for free, but if your website doesn’t look good, it’s going to kill your program.

We live in a day and age where you can’t afford to have this issue. People will judge your brand before they even know what you’re offering.

It takes just 50 milliseconds for visitors to form an opinion about your website. That first impression will be a driving force behind their decision to do business with you.

Take a look at these statistics about web design:

Over 90% of first impressions are related to the design of a website. Nearly eight out of ten people will judge your brand’s credibility based on that design.

In short—your website can make or break your reseller program.

If the site is full of ads, clutter, flashing lights, and other spam-like promotions, people won’t want to work with you. If the site loads slowly and looks like it hasn’t been updated in the last decade, you’ll struggle to sign clients.

We all know what a credible website looks like. And we most certainly know what bad websites look like.

Follow the formula from global leaders like Apple. Keep your site simple, clean, and professional.

Use open space to your advantage. Make sure it has a simple navigation. Your services should be clearly defined with a CTA visible at all times.

Monitor the analytics of your site as well. This information could give you a clear indication of how people feel when they land on your pages. If you have a high bounce rate, it’s time to go back to the drawing board and consult with a professional web designer.

7. You’re Using the Wrong White Label Reseller Platform

Sometimes the product itself is the problem with your reseller program.

Even if you’ve done everything else right, this could crush your agency’s chances of success. You have a great marketing strategy. You’ve identified your target market and carved out a niche. You have an effective sales strategy, and your website is top-notch. But the actual service is no good.

Your clients will eventually find out if the app development platform doesn’t meet the standard they were anticipating.

If they don’t figure it out in the free trial or demo, they’ll quickly learn once they start using it.

There is no substitute for quality. This is definitely not something that you can fake. So don’t choose a white label reseller platform just because it has the lowest prices and gives you the potential for higher profit margins. That won’t be helpful if nobody signs up or everyone is canceling after one month of use.

The best reseller programs need to benefit your clients just as much as they benefit you.

Use a program that has lots of out of the box functionality. The platform should be easy enough for anyone to use, even if they don’t have any experience with development.

Your program should support iOS, Android, and PWA (progressive web apps). There should be unlimited customization, as well.

If your clients feel limited, restricted, or just can’t build what they anticipated with your current platform, it’s probably time for you to shop around for another mobile app reseller platform.

8. Poor Customer Service

In a perfect world, your clients will sign up for your reseller program, pay forever, and you’ll never hear from them again. But you and I both know that’s not realistic.

People are going to have questions and need assistance, especially when it comes to using technology and building a mobile app.

Agencies that can provide excellent customer service will have a massive advantage in this space. But failure to provide quality service will cause you to lose customers.

Furthermore, 86% of people are willing to pay more money for a better customer experience.

The level of customer support you’re able to provide has a direct correlation to our last point about choosing the right reseller platform.

The best mobile app reseller platforms will provide you with excellent support, so you’re able to pass those benefits along to your customers.

For example, you need to know how the platform works yourself. Otherwise, how can you possibly assist your customers with it? If you’re part of the BuildFire mobile app reseller program, you’ll benefit from training and consulting for how everything works. You’ll also get dedicated white label support via phone and email if you have any questions that require an immediate response.

BuildFire will get your clients’ apps published to the app store once they’re done building everything. So you and your customers won’t have to worry about this.

Make sure you’re part of a reseller program that sets you up for success. Otherwise, you’ll have trouble giving your clients the support that they’re expecting.

9. You’re Reactive Instead of Proactive

This reason is often overlooked because it’s not as tangible as some of the other points on our list. But being proactive is something that you really need to pride yourself in if you want to be successful.

What do I mean by this?

You can’t just have the “set it and forget it” mentality. Even if you’re experiencing some success with your program, it could be short-lived if you lack initiative.

The best mobile app resellers are always looking for new opportunities. They follow the latest technology trends and keep up with news in their specialized industries.

Research your competitors to see what kind of changes they are making to their prices or product offerings. Start blogging on a regular basis as a way to generate leads as part of your long-term SEO strategy.

Instead of just assuming that your clients are happy with your services, follow-up with them once a month or more to check in on their progress.

This type of initiative is what separates average agencies from excellence.

10. Your Clients Are Churning

Signing new clients is just a fraction of what it takes to have a successful app reseller program. To get recurring revenue for years to come, you’ll need to make sure that those clients aren’t churning.

I’ve seen this happen all too often with agency resellers. They get so excited about signing a new client, and they end up neglecting that customer moving forward.

Think about all the hard work it took to close that client. It’s an expensive problem if they churn. Just look at your customer acquisition costs.

Your agency needs to prioritize retention. Once you have a few clients on board, you could argue that retention is more important than new client acquisition. Just a small increase in retention can yield significant profits.

It’s also much easier to cross-sell or upsell your existing clients compared to selling to a new client.

Maybe your agency offers other services. You can take one of your app development customers and sell them your social media marketing services or SEO services. Or you can convince your mobile app development customers to upgrade their plan to a higher pricing tier.


If your mobile app reseller program isn’t going as well as you thought it would, don’t get discouraged. You’re not doomed—you just need to identify the problems you’re having.

Use this list of the ten most common reasons why your app reseller program isn’t working. Follow the tips and best practices that I’ve highlighted to help you fix those problems.

If the platform itself is holding you back, you should seek an alternative solution. The BuildFire reseller platform has everything you need to succeed. Check this reseller case study to see how other agencies have benefited from this program.

Uber Revenue and Usage Statistics

Uber has revolutionized the way we travel.

This ridesharing mobile app connects riders with drivers in just a couple of clicks and charges the rider’s credit card automatically. No cash or currency is exchanged in the vehicle.

Uber is a more convenient and affordable way to get around than a traditional taxi cab. Plus, it’s a way for drivers to earn some extra money on the side, while driving their own vehicles.

The Uber business model is very simple. They connect riders with drivers and take a percentage of all transactions.

But at the end of the day, Uber is just a mobile app.

Users download it from the Apple App Store and Google play store, the same way they would download any other app — including yours.

So for those of you who have a mobile app or plan to build one, it’s always a great idea to follow the lead of those who succeeded before you. To say Uber is a success is an understatement.

Don’t get me wrong; I’m not saying that you’ll be the next Uber or completely revolutionize an industry the way they have, but don’t sell yourself short. Either way, you can still learn from their business model and path to success.

This guide will cover the latest Uber revenue and usage statistics. You’ll see how this business has been booming, and how you can apply those same concepts to your own app.

Continue reading “Uber Revenue and Usage Statistics”

How to Value a Mobile App?

Today, thanks in no small measure to platforms like BuildFire, there are more successful mobile, SaaS and marketplace apps in the market than ever before.

While there are numerous different kinds of monetizable applications that can be sold—for instance, marketplace apps like those for Shopify and Magento which are often third-party “add-ons” and SaaS apps which are typically hosted in the cloud and accessed through a browser or proprietary client—mobile apps tend to be more universal in nature and refers to any application deployed locally on a laptop, desktop or mobile device.

Here, we will refer to these universal apps as we focus on how to value an app. Continue reading “How to Value a Mobile App?”

Implement In-App Referral Programs for Your Mobile App

Your app has finally launched. You’ve got lots of users who are active and using your app on a regular basis. This is great news.

But if your download rates are starting to plateau or even possibly taper off, you’ll need to come up with creative strategies to get your app in the hands of new users.

There are lots of ways that you can approach this. But one of my favorite ways to get new downloads is by getting your current users to recommend your app to other people.

Why would anyone do something like this? You’ve got to give them a reason to. Implementing an in-app referral program is the way to make this happen.

For those of you who aren’t that familiar with this concept or need some help getting steered in the right direction, you’re in luck.

As an industry expert, I’ve got plenty of experience with in-app referrals. I’ll show you how to implement a mobile app referral program that actually works.

Here’s everything you need to know before you get started.

Continue reading “Implement In-App Referral Programs for Your Mobile App”

What is a Push Notification? And Why It Matters?

If you’ve got a mobile application, then you need to know what push notifications are.

Some of you may know what a push notification is and how it works, but are you effectively using them to your advantage?

Push notifications are a great marketing tool for anyone with a mobile app because they help you stay in contact with your users.

Just make sure you use this strategy carefully.

If you go overboard and use this method too often, it can cause users to mute your push notifications. This is obviously something you’ll want to avoid.

For those of you that aren’t sure what push notifications are and don’t know how to use them, I’m here to help. That’s why I created this guide.

As an industry expert, I’ll explain everything you need to know about push notifications.

That way you’ll know how to use them to improve your existing mobile application. Let’s dive in. Continue reading “What is a Push Notification? And Why It Matters?”

Geofencing for Small Businesses

Small businesses can’t survive without the customer.

While this statement holds true for all companies across every industry, the bigger players on a larger scale won’t crash and burn if they lose one customer. But small businesses can’t afford to lose any.

As a small business owner, I’m certain that you’re aware of this. You’re used to interacting with your customers on a daily basis and you understand how valuable they are for your survival.

Here’s something you need to closely monitor. What’s your customer acquisition cost? If this number isn’t something that you know offhand, it could be a problem.

If customer acquisition costs get out of hand, it could have a snowball effect on your company.

Rather than focusing your efforts on customer acquisition, you can spend more time on customer retention. You’ve got a much higher chance of selling to an existing customer as opposed to a prospective customer.

sell to existing customer

If your retention tactics are getting stale and don’t seem to be working, you can use new technology to assist these efforts.

You can use geofencing to get your current customers to spend more money and also acquire new customers at the same time.

For those of you that aren’t familiar with geofencing or don’t know how to apply it to your company, I’ll explain what you need to know.

Geofencing technology can make drastic improvements to your small business. Here’s how you can use this strategy to your advantage.

Continue reading “Geofencing for Small Businesses”

Why Users Mute Push Notifications

Do you want to communicate with the people who downloaded your app even when they’re not using it?

Push notifications can accomplish this.

You can send notifications directly to each user’s device, and it will appear on their screen as if they just received a text message.

Sounds like a great way to engage with your audience, right?

There’s not a clear black and white answer here. Push notifications can be helpful, but only when they’re used properly.

If you’re improperly taking advantage of this tool, then it’s going to have the opposite effect. Instead, users will mute your notifications.

That’s a place that you don’t want to find yourself in.

So whether you have an app that’s already been launched or you’re still developing a mobile app, you need to be thinking about push notifications.

On average, more than half of app users enable push notifications.

ios android notifications

More Android users enable push notifications than iOS users, but Android dominates the global market share. So it’s safe to say that the majority of people want to get push notifications.

But with that said, there are certain reasons that force a user to turn these notifications off.

If you’ve been getting muted or you’re trying to avoid getting muted, this is the perfect guide for you. I’ll explain why app users mute push notifications and how you can send notifications without getting turned off.

Continue reading “Why Users Mute Push Notifications”

How to Turn Your Mobile App Failure into Success

Everyone makes mistakes.

Launching a mobile app doesn’t always go according to your plan. You’ll hit some bumps and bruises along the way.

It’s even possible that your app was a complete failure. This is a disheartening reality for some people, but you’re not alone.

In fact, 30% of mobile applications fail within 12 to 18 months of their launch. Furthermore, technology projects as a whole tend to run over budget by 45% and underdeliver by 56% in terms of projected value.

More than 60% of apps on the Google Play Store see an 80% decline in downloads after their first week of launching.

Here’s something else to consider. The majority of smartphone users don’t even download one app per month.

one app per month 1

This makes it extremely difficult to be successful in this industry if you aren’t taking the proper steps in your planning, development, launch, and maintenance stages.

Let me be clear. I’m not telling you all of this information to discourage you. I’m actually trying to do the complete opposite.

I know that it hurts, but you shouldn’t feel ashamed that your app failed. It happens to more people than you probably realize.

So you made some mistakes. Rather than feeling sorry for yourself, it’s important that you learn from them.

When you take this approach, all of the time and money that was spent ends up being valuable rather than being a waste.

I know lots of people who have launched failed apps. They were able to bounce back and become successful.

That’s why I came up with this guide. I want to teach you how to do the same.

Here’s what you need to know if you want to turn your mobile app failure into a success story.

Continue reading “How to Turn Your Mobile App Failure into Success”

How to Validate and Turn Your App Idea Into Reality

It’s easy to come up with an idea.

But following through with that idea and building a mobile application is not the easiest process.

Fortunately for you, I’ve been through this before.

I know what it takes to validate an idea and turn your app into a reality.

It’s absolutely essential that you go through the validation process. Otherwise, you could start dumping money into an idea that won’t give you any return on your investment.

I’ve seen that happen to people as well.

If you want to develop a successful app, you’ll need to be ready to put in the time.

It’s not really something you can just do as a small side project.

Mobile applications are a business, and that’s exactly how you should treat the process.

One of the biggest problems I see from people who have failed app development projects is that they get in over their heads.

They think their idea is great, so they tell a couple of friends and they hear, “You should totally make that an app!”

So they hire a developer and start building, but they skipped the validation steps.

If you follow the procedure that I’ll show you, it will make the process much easier and minimize the chance of failure.

At worst, you’ll learn early on that your app isn’t a viable business before you pour too much money into it.

Here’s what you need to do.

Continue reading “How to Validate and Turn Your App Idea Into Reality”

iPhone Users vs. Android Users: How Do They Behave Differently?

Smartphones are becoming small extensions of us and send messages about who we are to those around us.

Our phones are now an integral part of our lives and we’re more mobile than ever. One of the most recent US Mobile App Reports from comScore indicates that:

  • We now spend 50% of our digital media time in smartphone apps
  • Time spent in mobile apps absolutely dominates over mobile web
  • We most often only access 20 or fewer apps in a month, but we position them on our screens in a way that makes them easily accessible

And what’s even more interesting is the fact that our choice of smartphone and mobile platform can speak volumes about our behavior, habits, and even personality.

This post will help you understand the different context your app may face between iOS and Android users. It will also show you why you may want to measure your app’s success differently because of this.

Let’s go!

But first, the basics on smartphone users and the mobile OS market share

Let’s begin by covering some basics on the mobile operating systems market. Android devices and Apple devices combined make up over 97% of the mobile OS global market share. And as of August 2017, Android smartphones take up almost exactly two thirds (64%) of those! 

Because of its broad price range and a lower entry-level price point, Android has the largest global share in lower income areas and developing nations. It holds an advantage over Apple in emerging markets such as Asia and Africa.

Apple, however, dominates the profit share despite Google’s global dominance of market share because the average iOS user is more active that the average Android user.

They offer different capabilities

While these two operating systems dominate the percentage of smartphones sold across the globe, there are several key differences between Android and iOS that affect user experience at its foundation and the choices we make when we engage with either of them.

Apple is incredibly strict when it comes to app submissions, push notifications, rules and timelines, and they push operating system updates to users to ensure consistent experience for them.

On another hand, Android apps and app listings can be updated without a human review. They are also fragmented across various phone manufacturers such as Samsung, LG, HTC and Motorola, which gives a customizable experience to the end user.

Now, both of these scenarios come with benefits and disadvantages, and if you ask the users of either iOS or Android, they will tell you it’s exactly what they want. Apple users are usually loyal to the consistent experience across all their devices and any updates that come along, while Android users vouch for the freedom and customizability their devices provide.

This just goes to show that, while all smartphones are similar in their core purpose, each user sees their own smartphone in a unique way.

Android vs. iOS Users: Differences in core demographics

As mentioned earlier, Android currently has the largest global platform share compared to the iOS market share, with a particular prominence in lower income areas and developing nations. Comparatively, iOS users typically have higher income, higher education levels, more engagement, and spend more per app. Of course, that doesn’t mean that those who have those same characteristics won’t own an Android device and will only use iOS devices. Instead, this data is simply indicative of the general Android population.

Men are slightly more likely to be iOS users than women. Android seems to be the most common platform among all age groups, but its edge over iOS was a bit smaller in the 65+ age bracket.

While the age and gender differences of users between platforms probably aren’t significant enough to influence a platform decision for an app, income and location definitely shouldn’t be neglected. As you’ll see below, this can impact actions like in-app purchases and paid subscriptions, which plays a huge role for a business model that relies on such behavior!

Does personality play a role?

Believe it or not, we apparently choose our smartphones based on how introverted or extroverted we are! According to a study, Android users are less extroverted than iPhone users, and they are perceived to have greater levels of honesty and humility.

Android users are also more likely to prefer saving their money and to say they tend to follow, while their iOS counterparts prefer spending their money and they’re more likely to say they tend to lead.

However, I wouldn’t be too concerned about the personality differences when it comes to the platform choice for an app; every user is unique in a much more granular way than a study can show. As long as you focus on your app’s goal and your user’s intent, you’re good to go!

The approach to technology

According to a poll conducted by, iOS users are more likely to be early adopters and to have first used the internet before 1992. They also seem to be loyal to Apple, as they are more than 100% more likely to own a Mac computer compared to Android users.

On the other side of the spectrum, Android users seem to be late adopters and they are less likely to backup their computer. They prefer a full-featured device at the expense of its appearance, and they are more likely to use Yahoo Mail as opposed to owning an email domain associated with work or their website.

Push notifications behavior

It’s fascinating to see that even actions like reacting to push notifications vary so much between Android and iOS users. This will help you benchmark your open rates better based on the device your user is on!

About 3.5% of Android users open push notifications, while just under 1.8% iOS users open them. One of the reasons for this discrepancy may be the fact that push notifications on Android stay visible on the lock screen until the user actions on them. On an iPhone, they disappear after the first screen unlock.

There’s a chance that this exact difference in features causes iOS users to open push notifications quicker. It only takes an average of 7 minutes for an iOS user to respond to a push notification, compared to 48 minutes for Android user. This may indicate a higher quality of interaction when it comes to Apple users.

Acquisition, in-app engagement and retention

Liftoff released an interesting set of data that covers the cost necessary to acquire a mobile user who subscribes to a paid service, as well as the post-install engagement activity.

This data is segmented based on whether the app main goal was registration, reservation, purchase, in-app purchase, or a subscription. Here’s how the cost per acquisition varies between iOS and Android:

iOS vs Android behavior

(source: Liftoff 2016 Mobile Index)

When it comes to user engagement after installing the app, iOS outperforms Android in all the mentioned categories, except for the registrations, where Android has a narrow advantage:

iOS vs Android behavior in app

(source: Liftoff 2016 Mobile Index)

On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users.

iPhone owners are sometimes described as smartphone “power users” and tend to engage with more content on average. On another hand, the Android platform has a greater number of media users in each category.

This means you may want to consider whether audience size or engagement is the more important determinant of success for your app. Which one means more to you: a higher number of users, or the users that engage more? A lot will depend on the goal you set for your mobile app.

Consumer spend and mCommerce

As I mentioned earlier, there seems to be a gap between the purchase power of an average iPhone user compared to an Android user.

The median iPhone app user earns $85,000 per year, which is 40% more than the median Android phone user with an annual income of $61,000. And even though Android has far more downloads than iOS, iPhone users spend twice as much as their Android counterparts. Also, in Q1 of 2017, iOS spending jumped 45% year-on-year, while Android’s grew 40%.

The average in-app shopping check is four times higher for an iOS user! If you’d want to develop a mobile shopping app, iOS development would make all the sense. However, Android users love digital utility apps like launchers, anti-virus apps and performance boosters, and they are ready to pay for those and spend on them 5 times more than iOS users.

iPhone owners are also more likely to make purchases on their phones on a regular basis. These are important considerations for both retail app developers and those seeking to monetize via paid apps or in-app purchase. Mobile ads are the main source of revenue generation in Android apps.

Loyalty to a specific platform

When compared to the Google Android user base, iOS users are more loyal and have more spending power. As I touched on briefly earlier, Android users love the openness of the platform and they like to customize their device, while iOS users like to keep their devices straightforward and spend more time on trying out various apps.

It seems that iPhone owners tend to think very highly of their devices, and are likely to remain iPhone users over time as a result of that. And while the percentage of highly satisfied Android owners is fairly high – 48% – it is quite below the 62% of iPhone owners that feel the same about their smartphone.

When to choose which one

With the growth of both Apple’s App Store and Google’s Play Store, the ideal development path you can take is hybrid development for both platforms. The majority of apps can work perfectly across both, and it’s easier to build that way upfront, instead of building for one app store and adding the other one over time.

If you’re set on choosing one platform over the other, however, keep the following in mind:

  • Developing for Android makes sense if your target audience is significantly focused on Android, as well as when you’re focusing on customizing Android user experience and adding to the personalization power that Android has
  • iOS first makes sense when your goals align with the consumer spend, high in-app engagement and loyalty that makes iPhone users valuable; Apple has also reduced approval times and the time to market is working to your benefit

Hopefully, this data gave you some insight into your current and/or future app audience. With some significant differences that we covered, you can now look at your engagement rates, in-app behavior and your success measurement with more insight into what lies behind your user’s actions.

Which differences do you find the most relevant to your current or future app development? Let us know!