Mobile App Marketing Archives - BuildFire

How to Market a Mobile App: Simple But Effective Guide

If you’ve developed a mobile app, it’s your responsibility to market and promote it. 

App marketing can be challenging because there are so many apps available today that you’re competing with. However, with effective promotion techniques, you can easily get noticed by potential customers and increase downloads for your app.

We’ve created a simple guide for how to market your app online. It covers everything from social media ads to SEO, email marketing, influencer campaigns, and much more.

Know Your Audience

The key to effective marketing is knowing your audience. This includes understanding what they need and want, where they hang out online, how you can reach them, and even when the best time to talk with them would be. You’ll be targeting different audiences depending on which platform you choose for advertising.

Choosing the right platforms to market your app is not as simple as many people say it is. You’ll have to consider the differences in the platforms, which vary depending on several factors. 

You must choose a platform that matches your audience’s interests. For example, Instagram is good for fashion; Facebook has more of an older demographic, and Snapchat is great for reaching out to younger generations. There are advantages and disadvantages for each.

Check out this detailed social media usage by demographics chart: 

You can’t just blindly decide to start marketing your app on Reddit because it’s your favorite social network. Based on this data, it would only reach a fraction of potential users across all demographic categories. 

Even if you’re just deciding between Facebook, Twitter, and Instagram—each one caters to a different audience, so you’ll want to pick the ones that best fit your target market. Ultimately, you’ll be marketing your mobile application on a variety of channels. But it’s best to figure out where your audience is spending the most time and start from there.

It’s not enough to know who you’re selling to, but also how they speak and what they expect.

When you’re creating marketing content, it’s important to remember that your audience is likely not experts on the subject. Keep in mind what they might already know and what they don’t. So your audience will help you decide what your content should look like. 

Next, take into account any “hooks” that might be needed to get someone interested in downloading your app. If you’re targeting young adults, offer them prizes if they download it on a certain day or time period. This will encourage them to check out the app because they’ll want those rewards. 

The best hooks appeal to the emotions. They make people laugh and discuss something relevant. Try using a combination of hooks. Think about being funny or touch on current events, and then share the features that make your app unique. But at the end of the day, the best way to connect with potential app users is by using the right tone of voice. It’ll make you more memorable and help build a stronger relationship between yourself and the customer. That’s why identifying your audience always needs to be the first step.

Create a Marketing Plan

In today’s world, mobile app advertising has become more prevalent than ever before. But it all starts with a marketing plan.

A marketing plan is the most important part of any business, including a mobile app. A well-thought-out and planned campaign will have you reach your target audience—the people interested in what you sell. 

It’s essential to create a marketing plan that will include the following:

  • Define your target audience 
  • Determine what you want to achieve with the marketing plan 
  • Create a list of goals for each campaign and identify how they will be measured 
  • Identify which social media platforms are best suited for your needs (Facebook, Twitter, Instagram, etc.) 
  • Develop a budget that includes all expenses related to the marketing plan

I’ll break down some of these components in greater detail below.

Target Audience 

Who are you trying to reach with your marketing campaign? Do they have an interest in or use for your product, and how can you best reach them?

This part will be easy since you’ve already taken the time to understand your audience back in the first section of this guide. But now, it’s time to take that information even further by creating a customer persona

App users are more than just a number on a screen. So this will help you understand who they really are as people. A persona is a representation of your ideal customer, based on research and analysis, which you can use in your app marketing strategy.=

Give your personas a name, and really dive into detail. Here’s an example:

Joe is a man in his early 40s who had grown up in a small town and raised by strict parents. He now lives in the city with his wife and kids, where he makes an average salary as an insurance agent. Joe always wanted to be more than just “average” but has never been able to make any big changes because of work or family priorities. He sometimes thinks about what life might have been like if he had more free time. There’s nothing that interests him more than watching TV shows about aliens living on other planets, but he’s too busy at work to attend any meet-ups or go out for drinks with friends after long days at home taking care of the kids.

If you were launching an app that helps people manage their time more effectively, this could be a viable persona. Then you’d just need to figure out how to reach “Joe” based on this information.

There are even differences between Android users searching for apps on the Google Play Store and iOS app users downloading from the Apple App Store. So you might experience different conversion rates on these platforms. 

Marketing Goals and Measurement Metrics

What else does it take to have a successful mobile app marketing plan? You’ll need to make a list of goals and identify how they will be measured. When you do this, it can help you better gauge your success.

It’s important to know what you want from your marketing campaign and how you will measure it. For example, if one of your goals is to increase the number of new customers, you would measure this by tracking how many people download the app after being targeted by a marketing campaign or ad.

Bust out your pens and paper; you’re going to need them. Research ahead of time is crucial when it comes to app marketing campaigns. Look at your target audience’s demographics and make sure you know what platforms they are most likely using before diving in headfirst into your campaign strategy. Your research helps ensure that you don’t make too many mistakes when marketing your app.

Here are some examples of potential marketing goals for any mobile application:

  • Create an app landing page on your website
  • ASO (app store optimization)
  • Run ads in the App Store
  • Increase social media presence
  • Run social media ads
  • Create blogs for SEO
  • Partner with influencers

Just make sure that your goals are measurable, or you won’t be able to track your success.

Which data points are most important when looking at whether or not the campaign has been successful (e.g., number of likes vs. shares)?

Any time you’re marketing an app, you should also consider any competitors that are available and what they’re offering. This is another way to measure your goals and track KPIs. 

Marketing Channels

What types of marketing channels will work best for reaching your target audience? Think about what type of content resonates with this group and what social media platforms they frequent. 

How often should updates be posted on each channel, and how much time should be spent creating new content per day/week/month? 

The marketing channels you choose will have a direct impact on your content marketing strategy.

For example, look back to some of the potential goals that we discussed earlier. The content needed for an Instagram post looks very different from a blog that drives traffic to your website. Let’s say you want to drive app downloads with an influencer marketing campaign.

Based on the data from the chart above, it’s clear that some marketing channels are clearly better than others if you’re going to use this strategy.

App Marketing Budget

Finally, you’ll want to think about how much money your budget will allow for advertising the app as well as any other costs associated with creating it.

Start by outlining what your desired ROI is and how much money you can invest in advertising for it. Remember that certain platforms like Facebook and Instagram sell ad space, so research which ones are best for reaching your target audience.

As an entrepreneur who has launched many products before, I know that it’s very important to plan ahead with regards to funding as early as possible. When it comes time for app launch day, having a more concrete idea of how much money will be necessary for advertising and other costs can help ease some stress-inducing financial burdens down the road—especially if funds start running low unexpectedly during implementation or after release.

Your app marketing budget will ultimately include the cost of any advertising you want to do. This includes offline methods like radio and TV ads, as well as online efforts on social media, in print publications, or via email campaigns. An app’s first impression is critical, so make sure it looks good with a great logo, graphics for app icons and screenshots, and professional photography. The same goes for any other content that will be on your website, like videos. All of this must be accounted for in the budget portion of your app’s marketing plan.

Solve a Problem For Your Target Audience 

Developing an app that will solve a problem for your target audience is not easy. You need to identify the problem, analyze what type of solution would be best, and create a prototype that can be tested. Once you have done all these things, you can develop the app with the knowledge of what will work best. 

The first step in developing an app marketing campaign is identifying the problem. It sounds simple, but it’s actually quite difficult because there are many problems to choose from, and sometimes people don’t know they have a problem until it’s pointed out to them. 

The next step is analyzing which type of solution would work best for this particular person or group of people based on their needs and wants as well as their lifestyle and goals (refer back to your customer persona). Creating prototypes allows app developers to test different solutions so they can find one that works really well for most users without being too expensive or time-consuming to make changes later on if necessary.

As a mobile app marketer, your job is to find the problems in people’s lives and make them better. If you can do that, your app will be successful. Every marketing campaign for your app needs to clearly identify and solve a problem for your target audience. Otherwise, it just won’t be effective.

Check out this example from Hinge:

Hinge is a popular dating app that competes with lots of other big names in this category. All of their app download campaigns follow a similar theme. The app is designed to be deleted.

This is a really unique approach to marketing an app, but it works well in the online dating space. It speaks to a target audience of users who haven’t had success with other dating apps and were forced to keep going back and using them. But Hinge claims to solve this problem by providing real connections between people.

Mobile App Promotion Strategies

There are lots of ways to promote an app and tons of platforms to do it. Earlier, we talked about your app marketing budget, but not all of these strategies require upfront costs. In fact, there are plenty of free app marketing strategies that you can use as well. 

It’s important to understand that you should start marketing the app before it’s released. So if you’re still in the development or pre-development stages, it’s not too early to get started. 

Launching a new app is always an exciting time and one that can be made even more special by giving your customers “special” deals. You don’t want to launch your app without any sort of promotion—so get creative. Create a buzz on social media and offer exclusive offers to the first people who download it. Then make sure you celebrate when you launch by rewarding those who were with you from the beginning. Start collecting email addresses and promote your app on your website. 

Here are some of our favorite app marketing strategies for you to consider:

  • ASO (App Store Optimization)
  • Blogging
  • Connect with bloggers for guest posts
  • Email marketing
  • Social media marketing
  • Paid social media ads
  • SEO (search engine optimization)
  • App referral programs
  • Encourage app reviews
  • App Store ads
  • App screenshots
  • Press release

The list goes on and on. If you’re on a tight budget, check out our list of 33 create ways to promote your app for free

Bonus: Where Can I Find the Best Developers For My Project?

As previously mentioned, app marketing should start before your app has been built. So some of you are likely still in the market for a developer. There are a lot of developers out there, and it can be hard to find the best one. The search is made even more difficult because so many companies offer mobile app development services. 

If you’re looking for help with your next project, here’s what you need to know: 

The first thing to do is figure out what kind of developer you want. Do you want someone who specializes in design or coding? Or do you just need someone who has general skills? 

Once that’s decided, look at the company website and see if they have any testimonials from previous clients. This will give an indication as to how good their service is. You should also check if they have any awards or certifications which show that they’ve done work on projects similar to yours before.

Finally, make sure that the company offers competitive rates, as well as flexible payment plans.

Hiring a developer from scratch can be expensive and time-consuming. You don’t know if the person is going to do it right or even finish it at all. 

Instead of hiring a developer, consider using an alternative solution—like a mobile app development platform. 

BuildFire is easy for anyone who has a basic knowledge of how apps work but also gives advanced users the ability to customize their mobile apps beyond just the standard components offered by other development platforms. This saves you money and makes your life easier when building your own custom mobile application.

Conclusion

When it comes to mobile app marketing, we’re not just talking about what you do on the first day of operation. You need a long-term strategy that will set your company up for success in today’s ever-changing business world. 

Start by identifying your audience and understanding what they want from their apps. Once you have that information, create an appropriate marketing plan for them. Keep an eye on your budget, and don’t forget about testing out different strategies if things aren’t working out as planned.

In summary, mobile app marketing is the key to success. Follow the tips outlined in this guide, and you’ll be on your way to a successful campaign. Good luck!

How to Choose the Right App Reseller Program

Mobile apple reseller programs can be extremely lucrative. But success in this space is tied directly to the platform you’re reselling. 

Any app reseller program you’re considering must be evaluated with a two-fold approach. First, you need to consider how the platform addresses your needs as a reseller. Next, determine how the app builder will accommodate your customers.

The best mobile app reseller programs give you the opportunity to go out there and land some serious clients. This skyrockets your profitability potential.

Finding the best app building platform for your reseller program can be challenging if you don’t know where to start, which is why we created this guide.

Whether you’re an agency, entrepreneur, app maker, or starting a mobile app business from scratch, you can use this resource as an app reseller buying guide. You’ll learn exactly what to look for as you’re comparing different platforms side-by-side. Let’s dive in.

Onboarding and Initial Setup

First impressions can be telling. If you’re dealing with headaches during the sign-up process, it’s usually a bad sign for the future of your reseller business. 

Obviously, every piece of software has a bit of a learning curve. But if you’re having trouble setting up your account and getting the program started, just imagine how difficult it will be for you to start onboarding your own clients. 

Only consider white labeling platforms with legitimate reseller programs. Some companies offer white label services on the side or as an afterthought but don’t really have experience in the space. If you can’t find much information about the program directly on the website, look elsewhere. 

Take advantage of any free trials or demos to get a feel for the software. Your initial interactions with the reseller sales team should give you a “gut feeling” on whether or not the platform is right for you.

Ease of Use

As previously mentioned, the platform you’re reselling must be easy to use on two levels—easy for you and easy for your clients. 

Some of you might be building apps for your clients, while others might just be white labeling app development software. The rest of you might fall into both of these categories. 

Regardless of your situation, you don’t need to have coding or development skills to become a reseller. The best app makers offer no-code development solutions. You and your clients can create custom apps from a web-based interface. Start with a template, and start adding functionality with a single click. 

Some of you might have experience using website builders like Wix, Squarespace, or similar alternatives. Look for an app development platform that offers the same type of building functionality. 

For most of your clients, this will be their first time creating their own app. So look for a platform offering a seamless user experience.

If you’re going to build the apps for your clients, choose a platform that makes it easy to clone apps. This will save you a ton of time if you’re making apps for clients in similar industries. 

Functionality and Features

Lots of no-code app development platforms on the market fall into the “cookie-cutter” category. While these might be easy to use, they will really limit your ability to add functionality to your apps.

This might be fine for some resellers that plan on offering bare-bone apps to one type of client. But you won’t be able to scale your reseller program with a cookie-cutter app maker. 

Choose a reseller solution that’s highly flexible, and avoid platforms that are rigid and full of restrictions. 

The best platforms have a feature marketplace with plug-and-play functionality. Want to add videos to an app? Look for a YouTube or Vimeo plugin. Do you want to add reservations to a restaurant app? Add an OpenTable plugin. The platform should have plugins for social media integrations, time-release content, customer loyalty programs, maps, image galleries, and dozens more. 

Do you want to target ecommerce clients? Make sure the platform you’re evaluating has a Shopify integration. 

Your app development services will only be as good as the platform you’re reselling. If it doesn’t have limitless functionality, then you won’t be able to land big clients. 

Imagine this scenario. A prospect has a six-figure app budget and comes to you for help. But you’re unable to address their needs because you’re using a cookie-cutter solution. You just lost out on a big payday and suffered a blow to your brand reputation.  

That’s why app functionality is arguably the most important factor to consider as you’re evaluating different reseller programs. 

Developer Friendly Tools

Let’s continue talking about functionality. While the best reseller platforms will have a feature marketplace with plugins and modules, they probably won’t have every feature under the sun. 

What happens if a client needs a customized feature? 

The best reseller programs offer a developer-friendly SDK. This gives you the ability to provide truly limitless development options to your clients.

Creating a custom feature with an SDK obviously requires coding knowledge. So if you’re not a developer and don’t want to hire your own, make sure the program you’re using offers this type of support.

BuildFire’s mobile app reseller program offers this exact advantage. If a client needs custom functionality that’s not available in the app marketplace, the team of developers at BuildFire can create this for you. The client never has to know where that custom functionality is coming from. For all they know, you created it for them in-house. 

With years of experience building 10,000+ apps across every possible category, the BuildFire team has seen it all. The ability to create custom functionality really separates this program from similar solutions on the market today.

You won’t get this advantage with a cookie-cutter reseller program. 

White Label Custom Branding

Custom branding needs to be a top priority if you’re going to white-label apps. When a client logs in to build or edit the app, they should see your logos and business name. The app builder that you’re reselling shouldn’t be listed anywhere. 

As far as the client is concerned, you created this software from scratch. They never have to know where you got it from. So make sure that the licensing details offer this type of arrangement. 

Existing and prospective clients alike should be able to access the platform directly from your website. 

The best reseller programs allow you to white label the software that they offer to their own clients. So if you can find a robust and feature-rich platform, make sure it has white label capabilities. 

It’s bad for your brand image if other logos and branding appear on the platform you’re using. 

But white labeling makes it easier for you to establish a brand reputation, create marketing materials, and scale your mobile app business. 

Client Management Tools

Whether you’re building apps for clients or just white labeling software for them to build on their own, your reseller program must have an intuitive dashboard for client management.

Look for platforms with an admin or account manager page for total control.

The platform should include features for things like cloning apps, managing apps, managing custom configurations, changing access levels, and creating new apps with a single click. All of this should be accessible from a web-based interface. This gives you the ability to manage your reseller program from anywhere, without any software or hardware requirements. 

If the platform doesn’t have user-friendly client management tools, you’ll have problems scaling your reseller program. 

At first, managing one or two clients is fairly easy. But what happens when that number jumps up to 10, 20, or 100? This feature is crucial at scale. Otherwise, your service will suffer. Clients will get lost in the shuffle, and their needs will go overlooked. 

You should be able to manage client billing and support from this screen as well. For example, let’s say you have a client that’s currently using a free trial. Don’t let that trial expire without following up with them and closing the deal. 

Training and Support

Beyond the initial onboarding and setup, look for a white label program that has your back. The best reseller platforms offer training, resources, and dedicated white label support. 

As previously mentioned, there’s always going to be a slight learning curve when you’re using new software—this should be expected. But that learning curve is far less steep if someone teaches you how to use the software. 

Now think about your customers. How can you possibly give them support if you’re still learning how to use the platform? That’s why this consideration is so important. 

The day might come when a customer asks a question that you don’t know the answer to. If you have priority white label support from the software you’re reselling, this will be a non-issue. Just reach out to a customer support rep via phone or email to get the answer and pass the information along to your clients. 

The best app reseller programs go above and beyond to make sure your app business is successful. Here at BuildFire, we consider ourselves to be a partner with agencies using our reseller platform.

Not only will you benefit from a team of developers for custom functionality (previously discussed), but we also offer strategic app consulting. This helps ensure that your business objectives are met and surpassed. 

Custom Plans and Configurations

From a pricing standpoint, resellers generally pay a fixed monthly, quarterly, or annual rate to license the software that they’re reselling. You’ll have a certain number of apps included in that plan (usually in the 20-30 range), and you can scale from there. 

You’re free to charge whatever you’d like to your clients for app development. This allows for limitless profitability. In some cases, you only need to onboard two or three new clients to break even. 

The best reseller programs give you total control over your plans and pricing. You can turn certain features of the platform on or off and create different pricing tiers based on functionality.

So you’ll have the option to create a pricing page that looks something like this:

Look for an app reseller program that allows for full self-provisioning. This gives the opportunity to create customized sign up pages and free trials for customers. 

Clients can upgrade their service and pay directly from your white label dashboard. 

The best app reseller programs offer a wide range of native platforms for things like customer chat, business analytics, and more. All of this should be available directly from your custom white label domain. 

App Publishing and Backend Maintenance

This echoes our emphasis on choosing a reseller program with exceptional service. The best platforms allow you and your clients to create apps for iOS and Android simultaneously. But the Apple App Store and Google Play Store each have their own unique publishing rules and requirements. 

Building apps is just one component of development. Getting those apps published and maintaining them is an entirely different story. 

Beyond creating an Apple or Google developer account, look for a reseller platform that handles all of your publishing needs. Whether you’re building apps or your clients are building them on their own, the best reseller programs will get those apps to market. This is just one less thing that you’ll have to worry about. 

They’ll also maintain the backend infrastructure required to maintain the apps. Look for a reseller program that handles hosting, servers, bug fixes, upgrades, enhancements, and more.

What happens when there’s a new Apple or Android update? Will the app maintain compatibility and compliance? This is something you shouldn’t have to worry about as a reseller. 

So choose a program that allows you to focus on the apps and customers while they manage everything on the backend for you.

Platform Reputation

App reseller programs should be evaluated like any other major purchase. Do some quick research on the platform you’re considering. 

How long have they been in business? How many apps have been built using their platform? What types of apps have been built using that particular software?

Remember, the program you choose will be a direct reflection of you and your business. 

If a reputable app development platform has created thousands of apps across a wide range of categories, it’s usually a safe bet for resellers to consider. Read through online reviews. If their existing customers are having problems with the platform, your customers could face those same issues. 

Look for case studies and customer testimonials. See if you can find any customer stories from resellers who had success using that platform. 

These are all good signs that can help you make a decision.

Conclusion

I can’t over-emphasize the importance of choosing the right reseller program for your app business. The platform you select will ultimately decide your fate and success in this space. 

But you can’t make an informed decision without knowing what to evaluate. So refer to the factors listed above as you’re shopping around. 

For more information on how to have success as a reseller, check out our ebook—The Ultimate Guide For Mobile App Resellers: Getting Started and Boosting Profits.  

BuildFire is arguably the most powerful no-code app development platform on the market today. It’s been used to create 10,000+ apps used by 25+ million people worldwide. By joining our reseller program, you’ll be able to provide this exact same platform to your customers.

This software makes it easy for you to go out and start landing major clients. 

Click here to learn more about our reseller program. You can book a demo and reach out to our dedicated white label support team to get started. 

Mobile App Download and Usage Statistics (2021)

With over 3.2 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving. App usage and smartphone penetration are still growing at a steady rate, without any signs of slowing down in the foreseeable future.

Now factor in the 1.14 billion tablet users worldwide, which a number that’s grown about 36% over the past six years.

If you take a second to look up from your phone during the day, I’m sure you’ll notice that everyone else has their eyes glued to a mobile device as well.

In fact, studies show that the average American checks their phone every 12 minutes. 10% of people check their phones once every four minutes.

We use our phones at work, at home, on the street, while we’re eating, in bed, and even in our cars. You might be reading this from a mobile device right now.

What’s everyone doing on their phones? Well, 88% of mobile time is spent on apps.

This is encouraging news for anyone who owns an app or plans on developing an app. But in order to be successful in this space, two things need to happen.

  1. Users need to download your app.
  2. Users need to use your app.

These two seemingly simple actions are what inspired me to write this guide. Sure, we know that people are using apps more than ever before. But that’s just barely scratching the surface in terms of the available data on this usage. You can’t develop an app based on this information alone.

That’s like saying, “People like to eat, so I’m going to open a restaurant.”

If you want to compete and claim your share of this multi-billion dollar industry, you need to have a better understanding of exactly how people are downloading and using mobile apps.

Use the research that I’ve identified in this guide to help you develop or improve your mobile app.

Continue reading “Mobile App Download and Usage Statistics (2021)”

What to Expect from a Mobile App Development Platform

Thousands of mobile apps are released each day on the Apple App Store and Google Play Store. But each of these apps follows a unique path to development.

Using a mobile app development platform to build your app is the easiest, fastest, and most cost-effective way to bring your app to market. For those of you who don’t know how to code, you can still create an app on your own with an app builder.

Most people don’t have hundreds of thousands of dollars lying around for app development.

That’s why using an app development platform is so appealing. These tools give you the ability to create an app for a fraction of the cost compared to traditional development.

More than 10,000 apps have been built using the BuildFire platform.

If you’re considering an app builder for development, it’s common to have some questions. Lots of people don’t know what to expect from an app development platform, which is what inspired me to create this guide.

Expect Choices

One of the first things you should expect from an app builder is the option of choice. The more choices a mobile app development platform gives you, the better it is.

Do you want to build for iOS? Android? Or Both?

The best platforms let you decide for yourself. Some app builders on the market restrict you and only allow for iOS development. Even if you only want to launch on one operating system today, this will limit your growth down the road. So stay away from those app builders.

You should also expect choices for how your app gets built.

  • Do you want to build an app by yourself?
  • Would you like some assistance with the initial setup and design?
  • Are you looking for a team of experts to build it for you?

With some mobile app platforms, it’s either all or nothing. You’re either completely on your own or you’ll pay someone to do it for you. Again, those choices are a bit restricting.

You’re better off choosing an app development platform that gives you as many development paths as possible. Even if you’d rather build it on your own, you’ll definitely enjoy the convenience of having some assistance if you eventually need some.

Here’s a brief overview of the different development choices you’ll have using our platform.

You can get started today and select the option that best fits your needs.

A great app builder gives you the freedom to create any type of app you want. Other platforms might only support certain types of apps. Those cookie-cutter solutions aren’t really scalable or suitable for businesses.

For example, do you want to build an ecommerce app? What about an app for employee communication? Maybe you want to develop an app for your restaurant, school, religious organization, or an event.

While these apps are very different, the best app development platforms can support all of them.

Some app builders are industry-specific. Those solutions won’t be versatile enough to accommodate all of your needs.

Check out the thousands of apps built by our customers. You’ll see that these apps cover a wide range of industries, purposes, and use cases. That’s the power of choice that you should expect.

Expect Helpful Resources

Even if you’re building an app by yourself, you should never be truly alone.

Surprisingly, there are lots of app development platforms on the market today that force you to figure things out on your own. But spending hours, days, or even weeks trying to complete a basic task is not an efficient use of your time.

Imagine trying to do anything new without getting instructions. It’s a recipe for disaster.

Don’t waste valuable productivity time and allow the final version of your app to suffer. Go with a mobile app development platform that provides helpful resources.

  • Videos
  • Webinars
  • Ebooks
  • Learning Centers
  • Customer Support

These are the types of resources that you should have at your disposal when you’re building an app on your own.

For example, let’s say you’re using BuildFire to create an app. BuildFire University has everything you need to teach yourself how to use the platform.

Here’s a quick screen capture from our tutorial on how to customize your app’s login screen.

Like most of our guides and resources, it starts with an in-depth video to walk you through the entire procedure.

As you continue scrolling, you’ll the tutorial takes you through the step-by-step process for different functions. Here’s a section from this resource about adjusting the login screen background color.

With detailed instructions, videos, and screenshots like this, anyone can learn how to use a mobile app platform.

Even with plenty of self-service tools, the day might come when you’ll need further assistance. When that day arrives, who will you call?

Find a mobile app development platform with a reputation for excellent customer support. Whether it be via phone or email, you want to make sure that you have some way to get an answer fast and efficiently.

Design Templates

Some of you might have experience using website builders. Platforms like Wix make it possible to create a website on your own without much technical knowledge or the ability to code.

You started with a design template and then customized different elements on each page to make it unique for your brand. Simple, right?

A great mobile app development platform functions the same way.

Expect an app builder to have you select a design template in the first step of development.

Remember our first expectation? Choices.

Not every app should have the same look, feel, and design. Find an app development platform that gives you lots of choices, like the example above.

A restaurant app, gym app, and ecommerce app will all look very different.

You should be able to browse for a design template by category. Within each category, there should be plenty of options to choose from.

Once you select a template, your design journey should not stop here. Expect your app development platform to give you dozens of custom design choices. Examples include:

  • App icons
  • Loading screens
  • Fonts
  • Colors
  • Menu alignment
  • Backgrounds
  • Graphics
  • Button height
  • Button width
  • Button placement

The list goes on and on.

It’s also a nice bonus when the builder gives you preset color schemes to choose from. This ensures that your color scheme is visually appealing, and you can find a preset that matches your brand’s image.

Your app’s design will have a direct impact on its success.

This goes beyond the way it looks. The right design adds functionality to an app, which affects the user experience.

As you can see from the graph, nearly 50% of users are less likely to use an app after a poor experience. This is something that can’t be corrected, which is why your app must have a high-quality design from day one.

That’s why choosing a mobile app development platform with a wide range of design templates is so crucial.

Adding Features Should Be Easy

What’s an app without features?

Expect a mobile app platform to offer a wide range of choices here as well. These will become the driving functions for your app.

Using an app builder with a plugin marketplace will give you a significant advantage.

Basically, any feature you could imagine can be achieved by adding a plugin to your app. All you have to do is maintain the plugins. The technical work behind the scenes will be managed by the app platform.

Examples of feature categories include:

  • Social media integration (Facebook, Instagram, Twitter, etc.)
  • Content
  • Media
  • Forms
  • Ecommerce
  • Customer loyalty

Check out our guide on the top plugins that will make your app successful for some specific suggestions.

Your expectations for a plugin should be very straight forward. Adding a plugin can be accomplished in just one click.

Here’s an example. Let’s say you want to add a contact function to your app. Simply browse the plugin marketplace and click the add button.

Once added, you can completely customize the plugin with your own information.

Add your address, phone number, images, and even display the location on a map. Then you can preview your app to see the changes in real-time.

With a plugin like this one, you can add a high-functioning contact page to your app in less than five minutes.

To be clear, not every app development platform has a plugin marketplace like this. So make sure you find one that does.

You’ll also want to make sure that adding a new feature can be accomplished in one or two clicks at most. Once the feature has been added to your app, expect a wide range of customization options.

Don’t Expect to Build an App Overnight

While app builders are generally simple, straightforward, and easy to use, it’s important that you set realistic expectations for yourself.

Expect the development process to take time.

If you think you’re going to build an app in a few days or a week, you’re mistaken. Plan to build an app over the course of at least three months. More sophisticated apps with advanced features and functions could take closer to a year. The majority of you will fall somewhere in between.

In fact, roughly half of apps take about 4-6 months to build.

You can review our guide on mobile app development timelines to get more information about this.

Here’s a simple analogy that relates to this process. How long does it take to build a house?

It’s a loaded question. The answer depends on dozens of different factors.

You could probably put up four walls and a roof in less than a month. If it’s a 900 square-foot manufactured one-bedroom home, the process will be quick.

But if you’re talking about a 5,000 square-foot home with six bedrooms, a custom kitchen, pool, and in-home movie theater, it’s going to take significantly longer.

I realize that these are both extreme examples, but app development is very similar. You can build a calculator or flashlight app very quickly. But it would take years to build something as sophisticated as Facebook or Uber.

Just make sure you have realistic expectations about how long it will take to build your app.

Fortunately, an app builder will be much faster than coding an app from scratch. So you’ll have a significant advantage here if the project is time-sensitive.

Expect Publishing Assistance

Let’s fast forward a few months. You finally finished building your app; now what?

Getting your app published on the Apple App Store and Google Play store isn’t the easiest process. But if you’re using a reputable mobile app development platform, you won’t have to worry about any of this.

For those of you considering BuildFire, our team will take care of your publishing needs for you. Just let us know when the app is done, and we’ll handle the rest.

What happens when Apple or Android releases a new version or software update? We’ll take care of that too.

Check out this quote from one of our customers who built an app on their own.

You can read more about the Fastercise mobile app and its success here.

By using an app builder, you only have to focus on the actual building process. Adding plugins and customizing them with your information, colors, and logos is easy for anyone to do.

Don’t expect to publish an app on your own. Leave the heavy lifting to the experts.

Expect a Learning Curve

App builders are easy to use and allow you to build an app without any coding experience.

With that said, there’s still a learning curve. Don’t expect to master the building process on the first day. You’ll need some time to get used to the dashboard, layout, and custom features.

It’s like anything else in life. Whether it’s starting a new job, learning a new skill, or even getting a new computer; there’s always a learning curve.

That’s why it’s so important for you to choose an app development platform with helpful tools and resources. Videos, tutorials, how-to guides, and everything else that we discussed earlier will drastically reduce the learning curve.

Prepare for any potential obstacles as well. Something might come up in your personal or professional life that could delay the progress.

In these circumstances, your app will still be here when you’re ready to continue. You’ll be able to pick up right where you left off.

Don’t Expect Your App to Ever Be Truly Complete

Your app isn’t done after the initial launch. There is always room for improvement. Even the most popular apps in the world come out with updates on a regular basis.

This is good news for you. You can probably get your app to market quicker than you initially thought if you focus on the core features first.

Get your app into the hands of users, and then worry about expansion or adding new functions down the road.

For example, the American Saddlebred Horse Association (ASHA) built a mobile app centered around improving an annual event that lasts for one week.

But if you review the ASHA mobile app customer success story, you’ll learn that they have big plans to improve the app in the future.

Another great example is the Ninja Zone mobile app. They make updates and edits on a regular basis as well.

So don’t delay the launch date to make sure your app is “perfect.” Focus on one or two core functions, and you can always add more down the road.

Conclusion

Building an app on your own is exciting.

With the help of mobile app development platforms, anybody can create an app in today’s day and age. You don’t need to know how to code or have any technical experience to do so.

Thousands of happy customers have built successful apps using BuildFire’s platform. You can check out our customer case studies to see additional examples.

There are certain things that you should expect with any great app development platform. This guide will help you find an app platform based on those expectations.

Get started building an app today. It’s free to try and takes less than one minute to sign up.

10 Reasons Why Your App Reseller Program Isn’t Working and How to Fix it

A mobile app reseller program is an excellent way for agencies to add value to their clients and generate recurring revenue. But sometimes getting your program off of the ground can be challenging.

I’m sure you’ve researched all of the benefits and reasons to become a mobile app reseller, so why isn’t the program working?

One thing is for sure—the demand is there, and it’s not going anywhere. Individuals and businesses alike are want to build apps. They are just looking for the right partner to accommodate their needs.

Even if you’re off to a slow start, there are some quick ways to fix your reseller program.

As someone who has been building, selling, and marketing app development for the better part of my entire career, I know what it takes to succeed in this space.

I’ve identified some of the most common problems with agency reseller programs and how to fix them. You can use this guide to identify potential problems with your current offering and make the necessary adjustments to have a profitable white label mobile app reseller program.

1. No Marketing Plan

Reseller programs can fail if they aren’t marketed properly. You could have the best product or service in the world, but it’s useless if nobody knows about it.

Generally speaking, becoming a white label reseller doesn’t require a huge upfront investment. But you still need to put some money into marketing your services.

You can’t expect clients to come find you or stumble upon your website by accident. You’ve got to put yourself out there and develop a complete marketing plan for your mobile app development services.

For this type of service, the majority of your marketing strategy should be digital. You’re probably not going to print flyers, run radio ads, or put up billboards.

Invest in a mix of both inbound and outbound marketing tactics.

The B2B technology space is a highly competitive industry. A recent study highlights the top reasons why marketers in this space are increasing their budgets.

As you can see, an increased priority in marketing ranks first on this list. Customer expansion and product expansion both fall within the top four factors.

If other companies out there are spending more money on marketing, and you’re not, how can you expect to compete?

Even if you’re operating on a tight budget, there are still plenty of cost-effective marketing tactics that you can be using.

Increase your blogging frequency and prioritize SEO. Create video content to explain how your app development program works. Take advantage of social media, email marketing, and other low-cost, high ROI tactics.

For those of you who have been marketing your service but still haven’t found success, it might be time to-revaluate your strategy. Switch up your campaigns and advertising channels, if necessary. Just make sure that you have a clear plan in place.

2. Wrong Pricing Strategy

One of the best parts about being a white label reseller is the ability to set your own prices. You’ll usually pay a fixed rate for the platform you’re using, and the reseller profits can be as high or as low as you determine.

But your prices can make or break the success of your services.

If you set your prices too high, people might be unwilling to pay. If you set them too low, prospects might think the quality is subpar. You need to find that sweet spot that’s the perfect medium between the two.

How did you come up with your pricing strategy? Believe it or not, most agencies can’t answer this question. If you pulled your numbers out of thin air, then it’s unlikely that you guessed the perfect figures.

You need to do some research to see what people are actually willing to pay for the app development services that you’re proving.

My recommendation is to offer tiered pricing based on features and functionality. It should look something like this:

These plans will accommodate the needs of a wide range of potential customers. From individuals to large-scale corporations, there’s an option for everyone.

You can also offer incentives for long-term commitments. For example, the price per month should be higher in a month-to-month plan than an annual commitment.

What would you rather get? $200 a month for two months or $150 per month for 12 months? Obviously, you’d choose the latter.

Your pricing should also be based on your target market. For example, a Fortune 500 company will likely have greater spending power than a college student. We’ll talk more about figuring out who to target as we continue.

3. Failure to Identify the Right Target Market

Who is your app development service for? If you said, everyone—that’s the wrong answer.

This is an agency reseller mistake that I see all of the time. They are convinced that their offering is for everyone and anyone. So their marketing plan and pricing strategy (both previously discussed) are in no man’s land.

I know what some of you are thinking. Anyone can build an app, right? That’s true, but that doesn’t mean that everyone should be targeted.

With that same logic, everyone who eats food should be targeted by McDonald’s. Or anyone who wears clothes should be targeted by Gucci. That’s not the case for either scenario.

There is no such thing as a marketing campaign that’s designed for everyone. So if you don’t have a clearly defined target audience, your marketing efforts will suffer.

You should be able to describe exactly who you’re targeting with a reseller program. These are the components of a target market.

It’s impossible to accommodate the needs of prospective clients if you don’t know who they are. You’ll struggle to reach them in your marketing efforts as well.

For example, let’s say you’re targeting small to mid-sized enterprises (SMEs).

If you’re running social media ads on platforms like Instagram, Snapchat, or TikTok, you’re essentially lighting money on fire. Nobody in your target audience is going to see those. Even Facebook would be borderline in this scenario.

To target SMEs via social media, you’d need to create highly targeted ads on LinkedIn, aimed at CTOs and CMOs.

Your marketing strategy and would look very different if you were targeting small business owners instead.

If you haven’t taken the time to properly identify your target and understand their needs, it could be the reason why you’re having problems with your marketing campaigns and pricing strategy.

4. You Don’t Have a Niche

I’ve heard people say that the difference between target market and niche is just semantics. But that couldn’t be further from the truth. Once you’ve identified a target audience, you can take that one step further by carving out a niche.

Let’s continue using my previous example of targeting SMEs. The person of interest at those organizations would be different depending on the type of app they want to build.

For example, if they wanted to develop a human resources app, you’d likely be dealing with the CTO. But if they want to build an app to improve the customer experience, you’d probably be dealing with the CMO or director of marketing.

You can get even more specific in that space as well. Maybe you specialize in a particular industry, like healthcare, manufacturing, retail, or food and beverage.

How do you find your niche? Look to your existing clients. If your agency has been around for a while and offers other services, what types of businesses or people have you been working with? If 90% of your current clients are small business retailers, then that’s your area of expertise.

For those of you starting a mobile app reseller agency from scratch, look to your own background to come up with a niche. Maybe you have a legal background—target law firms. Or maybe you have a fitness background—target gym owners and personal trainers.

This will be much easier than trying to target hospitals without any knowledge of the healthcare industry. So stick with what you know best first, and then branch out from there.

5. You’re Not Nurturing Leads

Your mobile app development service won’t necessarily sell itself. But once you’ve identified your target market and niche, it’s easier to align your marketing strategy with your sales strategy.

Understand that there are two forces occurring simultaneously. You are trying to sell while your leads are interesting in buying.

But those leads must be nurtured through the buying process. Just because someone lands on your website or gives you their contact information, it doesn’t automatically mean that they’re going to convert.

Even if they’re interested in what you’re offering, finalizing the sale usually takes a bit more convincing.

Take a look at the different stages of the B2B sales funnel.

The content required to reach a prospect at each stage of the journey will vary depending on where they fall within the funnel.

For example, a landing page with some basic information about your mobile app services would be a top of the funnel campaign strategy. This page could include some client testimonials and clearly explain who would benefit from your services.

If that person fills out a lead-gen form, provides their email address, or sets up a discovery call, they’ll move down the funnel. Now you can provide them with additional information in the form of whitepapers, case studies, or something along those lines.

Continue with follow-up calls and emails to qualified leads.

Most people don’t land on a website on a whim and commit to spending hundreds or thousands of dollars per month for the next few years without taking some time to think about it.

Consider hiring a dedicated sales manager or put someone in charge of this process if you don’t have a strong background in sales. Having highly effective closers will be crucial to your success.

6. Unprofessional Website

This is another common problem that I see with mobile app reseller programs that aren’t working. You could be the top expert in your niche and give away gold for free, but if your website doesn’t look good, it’s going to kill your program.

We live in a day and age where you can’t afford to have this issue. People will judge your brand before they even know what you’re offering.

It takes just 50 milliseconds for visitors to form an opinion about your website. That first impression will be a driving force behind their decision to do business with you.

Take a look at these statistics about web design:

Over 90% of first impressions are related to the design of a website. Nearly eight out of ten people will judge your brand’s credibility based on that design.

In short—your website can make or break your reseller program.

If the site is full of ads, clutter, flashing lights, and other spam-like promotions, people won’t want to work with you. If the site loads slowly and looks like it hasn’t been updated in the last decade, you’ll struggle to sign clients.

We all know what a credible website looks like. And we most certainly know what bad websites look like.

Follow the formula from global leaders like Apple. Keep your site simple, clean, and professional.

Use open space to your advantage. Make sure it has a simple navigation. Your services should be clearly defined with a CTA visible at all times.

Monitor the analytics of your site as well. This information could give you a clear indication of how people feel when they land on your pages. If you have a high bounce rate, it’s time to go back to the drawing board and consult with a professional web designer.

7. You’re Using the Wrong White Label Reseller Platform

Sometimes the product itself is the problem with your reseller program.

Even if you’ve done everything else right, this could crush your agency’s chances of success. You have a great marketing strategy. You’ve identified your target market and carved out a niche. You have an effective sales strategy, and your website is top-notch. But the actual service is no good.

Your clients will eventually find out if the app development platform doesn’t meet the standard they were anticipating.

If they don’t figure it out in the free trial or demo, they’ll quickly learn once they start using it.

There is no substitute for quality. This is definitely not something that you can fake. So don’t choose a white label reseller platform just because it has the lowest prices and gives you the potential for higher profit margins. That won’t be helpful if nobody signs up or everyone is canceling after one month of use.

The best reseller programs need to benefit your clients just as much as they benefit you.

Use a program that has lots of out of the box functionality. The platform should be easy enough for anyone to use, even if they don’t have any experience with development.

Your program should support iOS, Android, and PWA (progressive web apps). There should be unlimited customization, as well.

If your clients feel limited, restricted, or just can’t build what they anticipated with your current platform, it’s probably time for you to shop around for another mobile app reseller platform.

8. Poor Customer Service

In a perfect world, your clients will sign up for your reseller program, pay forever, and you’ll never hear from them again. But you and I both know that’s not realistic.

People are going to have questions and need assistance, especially when it comes to using technology and building a mobile app.

Agencies that can provide excellent customer service will have a massive advantage in this space. But failure to provide quality service will cause you to lose customers.

Furthermore, 86% of people are willing to pay more money for a better customer experience.

The level of customer support you’re able to provide has a direct correlation to our last point about choosing the right reseller platform.

The best mobile app reseller platforms will provide you with excellent support, so you’re able to pass those benefits along to your customers.

For example, you need to know how the platform works yourself. Otherwise, how can you possibly assist your customers with it? If you’re part of the BuildFire mobile app reseller program, you’ll benefit from training and consulting for how everything works. You’ll also get dedicated white label support via phone and email if you have any questions that require an immediate response.

BuildFire will get your clients’ apps published to the app store once they’re done building everything. So you and your customers won’t have to worry about this.

Make sure you’re part of a reseller program that sets you up for success. Otherwise, you’ll have trouble giving your clients the support that they’re expecting.

9. You’re Reactive Instead of Proactive

This reason is often overlooked because it’s not as tangible as some of the other points on our list. But being proactive is something that you really need to pride yourself in if you want to be successful.

What do I mean by this?

You can’t just have the “set it and forget it” mentality. Even if you’re experiencing some success with your program, it could be short-lived if you lack initiative.

The best mobile app resellers are always looking for new opportunities. They follow the latest technology trends and keep up with news in their specialized industries.

Research your competitors to see what kind of changes they are making to their prices or product offerings. Start blogging on a regular basis as a way to generate leads as part of your long-term SEO strategy.

Instead of just assuming that your clients are happy with your services, follow-up with them once a month or more to check in on their progress.

This type of initiative is what separates average agencies from excellence.

10. Your Clients Are Churning

Signing new clients is just a fraction of what it takes to have a successful app reseller program. To get recurring revenue for years to come, you’ll need to make sure that those clients aren’t churning.

I’ve seen this happen all too often with agency resellers. They get so excited about signing a new client, and they end up neglecting that customer moving forward.

Think about all the hard work it took to close that client. It’s an expensive problem if they churn. Just look at your customer acquisition costs.

Your agency needs to prioritize retention. Once you have a few clients on board, you could argue that retention is more important than new client acquisition. Just a small increase in retention can yield significant profits.

It’s also much easier to cross-sell or upsell your existing clients compared to selling to a new client.

Maybe your agency offers other services. You can take one of your app development customers and sell them your social media marketing services or SEO services. Or you can convince your mobile app development customers to upgrade their plan to a higher pricing tier.

Conclusion

If your mobile app reseller program isn’t going as well as you thought it would, don’t get discouraged. You’re not doomed—you just need to identify the problems you’re having.

Use this list of the ten most common reasons why your app reseller program isn’t working. Follow the tips and best practices that I’ve highlighted to help you fix those problems.

If the platform itself is holding you back, you should seek an alternative solution. The BuildFire reseller platform has everything you need to succeed. Check this reseller case study to see how other agencies have benefited from this program.

Instagram Revenue and Usage Statistics Breakdown

If you’re building an app, you want to compare yourself to the best.

Look for the best revenue benchmarks, the top engagement figures, the best daily active user data—and use it to help you grow.

And in the world of top-performing apps, one of the most important is Instagram. What started off as a tiny social network nobody had heard of quickly ballooned into a giant big enough to tempt Facebook itself.

And since Facebook’s $1 billion acquisition of the network, it’s only grown even more.

But what’s been at the heart of its growth? What types of statistics keep the social network running at such a furious pace?

Today, we’ll break down the most important metrics behind Instagram’s meteoric rise to the top of the social media platforms.

We’ll look at who’s on the social network, how they engage on Instagram,  and how it stacks up against other networks.

Finally, we’ll look into its revenue and see if Facebook’s billion-dollar bet paid off.

Let’s get started!

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Tinder Revenue and Usage Statistics Breakdown

Tinder has revolutionized modern dating.

For millennia, meeting a partner only happened in real life. Then in 1995, Match.com launched as the first online dating site.

Online dating has taken years to grow in popularity and overcome the cultural barriers that once stood in its way.

But with the explosion of smartphones in the 2010s, it was time for another revolution. In 2012, Tinder opened up with a beta launch. The rest, as they say, is history.

Today we’ll be exploring the stats and data behind one of the the first—and certainly one of the most popular—dating apps in history. We’ll cover details on who uses Tinder, how they interact with the app, and what type of revenue Tinder generates.

We’ll wrap up by comparing it with many of its competitors in the field of dating apps.

Let’s get started!

Continue reading “Tinder Revenue and Usage Statistics Breakdown”

The Complete Guide to App Analytics Tools for 2021 and Beyond (40+ Tools)

Building an app in 2021?

Then you need a roadmap. Sure, you can get an app up and launched. But if you truly want to succeed, you absolutely must track its progress.

Gone are the days when you could throw an app on the marketplace and get a few free users, guaranteed.

Back in 2008, the Apple App Store had under 50,000 apps. Over a decade later, in July of 2020, that number had skyrocketed to over four million.

As more apps become available, the competition gets stiffer for every click, download, and share.

But that doesn’t mean all hope is lost. On the contrary, the competition has brought with it some incredible tools. As you track the key metrics for your app, you’ll control its growth.

These days, an analytics tool is a critical part of any successful app. But which one should you choose?

We’ve vigorously researched dozens upon dozens of app tools. All of them work, but some might be a better fit for your app or niche than others.

Today we’ll cover them all. But first, a little background on what you should look for when you go shopping for an app analytics tool.

Continue reading “The Complete Guide to App Analytics Tools for 2021 and Beyond (40+ Tools)”

Snapchat Revenue and Usage Statistics

If you’re looking to scale an app, you want to pay attention to the big players in the industry.

And one of the biggest, most important networks out there?

Snapchat.

The then-tiny startup launched in September 2011. In a blazingly fast five-and-a-half years, Snap Inc. went public in March of 2017.

The initial public offering (IPO) valued the company at a staggering $28 billion, thrusting Snapchat into the big leagues with corporate giants like CBS and Target and transforming the cofounders into billionaires.

Any app developer would be envious of the success of Snapchat. So what’s the secret to its success? And what do the app’s revenue and user numbers look like now, a few years after the IPO?

We’ll dig into the nitty-gritty details about the app, its user base, and how well it’s performing.

By the end of this article, you’ll have a solid grasp of what’s working and what isn’t for the app once heralded as “the third force” against Google and Facebook.

Most importantly, you’ll have the information you need to extrapolate Snapchat’s success to your own launch strategy.

Let’s take a quick peek under the hood of the platform, then we’ll dig into the data.

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Uber Revenue and Usage Statistics

Uber has revolutionized the way we travel.

This ridesharing mobile app connects riders with drivers in just a couple of clicks and charges the rider’s credit card automatically. No cash or currency is exchanged in the vehicle.

Uber is a more convenient and affordable way to get around than a traditional taxi cab. Plus, it’s a way for drivers to earn some extra money on the side, while driving their own vehicles.

The Uber business model is very simple. They connect riders with drivers and take a percentage of all transactions.

But at the end of the day, Uber is just a mobile app.

Users download it from the Apple App Store and Google play store, the same way they would download any other app — including yours.

So for those of you who have a mobile app or plan to build one, it’s always a great idea to follow the lead of those who succeeded before you. To say Uber is a success is an understatement.

Don’t get me wrong; I’m not saying that you’ll be the next Uber or completely revolutionize an industry the way they have, but don’t sell yourself short. Either way, you can still learn from their business model and path to success.

This guide will cover the latest Uber revenue and usage statistics. You’ll see how this business has been booming, and how you can apply those same concepts to your own app.

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Cost Per Install (CPI): What it is and How it Works

Mobile apps are businesses.

It doesn’t matter if your app was launched as its own product, or used to supplement your existing company; it’s still a business. Like any other business, your app needs to be profitable in order to survive.

Naturally, this means you’ll need to keep track of certain metrics that are relevant to your business model. But with that said, mobile apps require you to monitor metrics that are specific to the platform. Some of these are different compared to your KPIs for a brick and mortar business or ecommerce shop.

So what should you track?

Cost per install, better known as CPI, is one of the most important metrics for mobile applications.

Sure, there are other metrics you need to keep an eye on, but CPI should be at the top of the list. Just make sure you don’t confuse this number with pay per install because the two figures are not the same.

Some of you may have heard of CPI, but don’t really know what it means or how to use it. Others might not be familiar with CPI at all. The rest of you probably fall somewhere in between.

Regardless of your situation, this article will cover everything you need to know about CPI. Even if you already have a basic understanding of CPI, you’ll still benefit from this information.

Continue reading “Cost Per Install (CPI): What it is and How it Works”

Top Mobile Ad Networks (2021)

It’s no secret that we’re living in a mobile world. Everything seems to be trending in a mobile direction in 2021.

In fact, over 52% of all Internet traffic worldwide comes from mobile devices. That’s more than double the percentage of traffic from just five years ago.

As these figures continue to trend upward, mobile advertising is following suit and growing accordingly.

Marketers and publishers have recognized that they need to target consumers with platforms and devices that they are using the most. Consumers in the US spend 35 hours per week using mobile devices. 92% of mobile time is spent on apps.

But with mobile app usage on the rise, advertisers aren’t just using mobile browsers to advertise anymore.

By 2021 in the US alone, the gross expenditure of in-app advertising is expected to reach $201 billion.

If you combine that number with mobile app store advertising, that’s an anticipated $340 billion spent on mobile ads. We’re just two years away from those figures. That’s more than 2.5x higher than 2016.

These advertisements are facilitated through mobile ad networks.

But there are so many networks out there. It’s overwhelming, to say the least, and difficult to choose which one is the best.

There are two ways to approach this. You can take advantage of these networks to purchase ads and promote your product, service, app, brand, etc. Or you can sell advertising space on your platforms. Maybe you’re interested in a combination of both options.

Regardless of your unique situation, you’ll definitely benefit from this extensive guide on mobile app networks.

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Ultimate Mobile App Stores List (2021)

At one time, social media consisted of just a handful of sites. Over time, however, numerous niche and specialty social media sites have proliferated, giving consumers more choices. The same is true of mobile app stores.

App creators and consumers no longer find themselves limited to the Google Play Store and the Apple App Store. Many other options exist, and since they’re smaller than the Big Two, apps prove far more discoverable via these platforms.

Mobile app stores designed for specific niches and industries or for particular markets deserve your attention if you want more app downloads and better visibility. No matter the nature of your app, you want people to use it and interact with your brand.

Unfortunately, many mobile app stores have shut down over the last few years, creating confusion among both brands and consumers. That’s why we need an updated mobile app stores list so you know where to reach consumers in 2021. Continue reading “Ultimate Mobile App Stores List (2021)”

How to Value a Mobile App?

Today, thanks in no small measure to platforms like BuildFire, there are more successful mobile, SaaS and marketplace apps in the market than ever before.

While there are numerous different kinds of monetizable applications that can be sold—for instance, marketplace apps like those for Shopify and Magento which are often third-party “add-ons” and SaaS apps which are typically hosted in the cloud and accessed through a browser or proprietary client—mobile apps tend to be more universal in nature and refers to any application deployed locally on a laptop, desktop or mobile device.

Here, we will refer to these universal apps as we focus on how to value an app. Continue reading “How to Value a Mobile App?”

Maximize Your Mobile App Marketing with Social Media

You took the time to build an awesome app. It’s been a long, grueling, and expensive process. As someone who has been through this before, I can relate to how you’re feeling right now.

It seems as though you’ve finally crossed the finish line.

But now what?

Your app might be amazing, but it’s useless if you can’t get it into the hands of the consumer. Sure, people can discover your app through general searching and browsing on the app store.

Using tactics like app store optimization is a great way to position yourself and get your app ranked. But you can’t rely on that as your only source of getting new downloads.

That’s why it’s so important for your business to have an active presence on social media platforms. Social media is great because it’s an easy and cost-effective way to help you get more people to download your mobile app.

Whether your app is brand new, been available for years, or still in the development process, you can leverage social media marketing to drive lots of downloads.

But that’s not all. With social media, you can also get existing users to spend more time using your app, which will ultimately lead to higher conversions and more money for you.

If you’re unfamiliar with social media marketing strategies for mobile applications, you’ve come to the right place.

You can use this guide as a reference for how to use social media as a mobile marketing tool for your app. Here’s what you need to know.

Continue reading “Maximize Your Mobile App Marketing with Social Media”

Implement In-App Referral Programs for Your Mobile App

Your app has finally launched. You’ve got lots of users who are active and using your app on a regular basis. This is great news.

But if your download rates are starting to plateau or even possibly taper off, you’ll need to come up with creative strategies to get your app in the hands of new users.

There are lots of ways that you can approach this. But one of my favorite ways to get new downloads is by getting your current users to recommend your app to other people.

Why would anyone do something like this? You’ve got to give them a reason to. Implementing an in-app referral program is the way to make this happen.

For those of you who aren’t that familiar with this concept or need some help getting steered in the right direction, you’re in luck.

As an industry expert, I’ve got plenty of experience with in-app referrals. I’ll show you how to implement a mobile app referral program that actually works.

Here’s everything you need to know before you get started.

Continue reading “Implement In-App Referral Programs for Your Mobile App”

What is a Push Notification? And Why It Matters?

If you’ve got a mobile application, then you need to know what push notifications are.

Some of you may know what a push notification is and how it works, but are you effectively using them to your advantage?

Push notifications are a great marketing tool for anyone with a mobile app because they help you stay in contact with your users.

Just make sure you use this strategy carefully.

If you go overboard and use this method too often, it can cause users to mute your push notifications. This is obviously something you’ll want to avoid.

For those of you that aren’t sure what push notifications are and don’t know how to use them, I’m here to help. That’s why I created this guide.

As an industry expert, I’ll explain everything you need to know about push notifications.

That way you’ll know how to use them to improve your existing mobile application. Let’s dive in. Continue reading “What is a Push Notification? And Why It Matters?”

23 Mobile Technology Waves for 2021

In order to be successful in any business, you’ve got to always keep your finger on the pulse.

Stay updated with industry trends in addition to researching your competitors. It’s no secret that our world is moving in a mobile direction.

That’s why every business, regardless of the industry, needs to stay updated with new mobile trends. This is especially important for companies with a mobile presence, such as an app or mobile site.

Whether you’re a mobile app developer or you run a local pizza shop, it’s important to stay educated in the mobile space.

This statement holds true for those of you who don’t have a mobile app as well. That’s because you should be thinking about mobile application development if you’re not already in the process.

But with so many channels of information at your fingertips, it can be difficult to determine what trends are legitimate and which ones are just a fad or fake news. That’s what inspired me to create this guide.

As an industry expert in the mobile space, I’ve narrowed down the top 17 mobile technology waves for the coming year. Here’s what you need to know.

Continue reading “23 Mobile Technology Waves for 2021”

Geofencing for Small Businesses

Small businesses can’t survive without the customer.

While this statement holds true for all companies across every industry, the bigger players on a larger scale won’t crash and burn if they lose one customer. But small businesses can’t afford to lose any.

As a small business owner, I’m certain that you’re aware of this. You’re used to interacting with your customers on a daily basis and you understand how valuable they are for your survival.

Here’s something you need to closely monitor. What’s your customer acquisition cost? If this number isn’t something that you know offhand, it could be a problem.

If customer acquisition costs get out of hand, it could have a snowball effect on your company.

Rather than focusing your efforts on customer acquisition, you can spend more time on customer retention. You’ve got a much higher chance of selling to an existing customer as opposed to a prospective customer.

sell to existing customer

If your retention tactics are getting stale and don’t seem to be working, you can use new technology to assist these efforts.

You can use geofencing to get your current customers to spend more money and also acquire new customers at the same time.

For those of you that aren’t familiar with geofencing or don’t know how to apply it to your company, I’ll explain what you need to know.

Geofencing technology can make drastic improvements to your small business. Here’s how you can use this strategy to your advantage.

Continue reading “Geofencing for Small Businesses”

Closer Look Over Sephora’s New Loyalty Program and iPhone App

As a business owner, mobile app developer, or both, it’s always beneficial to use success stories as a reference for your own company.

You’re probably used to conducting research on other companies. You should have done this in the past as part of your market analysis.

Before your business launched and even years after the launch, you should constantly be researching and analyzing your competitors.

Understanding how your competitors run and operate their businesses can help you make your own business even better.

But today we’re going to try something a little bit different. I’m going to show you how you can analyze businesses outside of your normal competitors.

In fact, you can research and analyze companies that aren’t even in your industry.

Whenever you see a business that is successfully growing and retaining their customers, you need to take a step back and see how you can apply those same strategies to your company.

For this example, I’m going to spend time discussing Sephora. They recently launched a new loyalty program and iPhone app that’s a huge hit for both new and existing customers.

It’s worth reviewing, even if you’re not in the beauty industry.

Use their ideas and this guide as a reference for applying these strategies to your own company and mobile app.

Continue reading “Closer Look Over Sephora’s New Loyalty Program and iPhone App”

5 Ways to Review Your App

There’s a big difference between an average app and a great app. So what makes an awesome app awesome?

If you want your app to be the best that it can possibly be, you’ve got to constantly get feedback and make improvements.

This shouldn’t be too difficult. You’ve probably got some experience doing this during the pre-launch phases of development.

But with that said, I see this problem all too often when I’m consulting with mobile app owners. They test their app before it launches and then leave it alone.

This is a huge mistake. These apps end up being average or even worse, they fail.

You still need to stay on top of things to make sure that your app is optimized for peak user performance. This is part of your overall mobile marketing strategy.

For those of you that need to turn your mobile app failure into success, or just need some extra guidance for your app review process, you’ve come to the right place.

As an expert in this space, I’ll help steer you in the right direction.

I’ll explain why reviewing your app is so important and show you some proven methods that will give you valuable feedback. Here’s what you need to know.

Continue reading “5 Ways to Review Your App”