Mobile App Marketing Archives - BuildFire

25 Mobile App KPIs and Metrics You NEED to Track

Creating a mobile is a big accomplishment. But your job isn’t over once the app launches.

How is your mobile app performance doing? Are you getting the most out of your app? What’s the average user costing you? How many users are profitable?

The only way to answer these questions is by tracking mobile app metrics and KPIs. Key performance indicators will paint a clear picture of what you’re doing right and what needs improvement. 

Regardless of your app type or industry, everyone should be tracking the KPIs below. We’ll cover mobile app marketing KPIs to mobile app performance metrics and everything in between. This will help mobile app marketers and mobile app developers alike improve app performance and increase user engagement. 

1. App Downloads

Downloads are one of the most important mobile app KPIs to keep an eye on. It’s one of the easiest ways to tell if your mobile app marketing efforts are working or not. 

If your app isn’t getting downloads, then there are likely other issues with your marketing funnel. 

For those of you who weren’t marketing your app prior to launch, you can’t expect a huge number of downloads on day one. So you need to set realistic expectations for this metric and try not to compare your download metrics to Facebook or Twitter. 

It’s important to track your downloads over time and see how this app metric trends in correlation to your marketing efforts. This can help you pinpoint which marketing campaigns are driving downloads.

2. Retention Rate

For your app to truly be successful, people need to do more than just install it on their device. That’s why the retention rate is so important. 

User retention tracks how many users come back to your app after their first session. 

Studies show that 25% of mobile apps are used once and never opened again. So the steepest drop-off in user retention occurs in the first 48 hours.

So it’s important for you to take steps during these key hours to ensure users have a pleasurable experience. Make sure you’re giving them a reason to open the app again and keep coming back for the long term. 

It’s in your best interest to measure user retention over daily, weekly, and monthly segments. This can help you determine whether or not the metric is tied to specific known issues in the app, like crashes or downtime. 

The key to success with high retention is optimizing the user experience. Having a great UX/UI design goes a long way to high retention. 

3. Active Users

Active users take downloads and retention a step further. This key performance indicator measures how many people are actually using the app. 

You can segment this metric into two main categories—daily active users and monthly active users. The daily active user count is a key sign of engagement. What’s causing people to come back and use your app every day? 

Your monthly active user count is also an important metric. As people in this category could be opening your app several times per week—they’re just not opening it every day. 

4. Mobile App Stickiness Ratio

Stickiness ratio is calculated by taking your daily active users and dividing it by the number of monthly active users. 

This KPI represents your chances of getting an MAU to become a DAU. 

Taking advantage of push notifications and updating your app on a regular basis are two ways to improve the stickiness of your app. You just need to come up with ways to encourage your existing users to open the app on a more frequent basis. 

5. Session Length and App Session Intervals

Session length is a mobile app KPI that tracks how long app users engage with your app in a single session. App session intervals measure how frequently people return to your app.

Both of these are key signs of engagement. I like tracking these because they take your retention rate to another level. If your app has long session lengths and low session intervals, it tells you that people are using your app for a long time and re-opening it on a regular basis. 

Research shows that mobile users spend 77% of time on their favorite three apps. 

96% of app usage is spread amongst ten apps. So if you’re not in the top ten apps used on someone’s phone, you likely won’t have satisfactory session length or session interval metrics. 

6. App Store Rating

Your app store rating is a quick and easy way to see what existing users think about your app. When your rating is high, this metric can be a key part of your mobile app marketing strategy.

The reason why this metric is so important is because it can be directly tied to your app downloads. Most users won’t consider downloading an app if it doesn’t have a four or five-star rating

One way to improve your rating is by giving existing users an incentive to rate your app. Most people won’t go out of their way to do this unless they had a really great experience or a really terrible experience—and the average user usually falls in between these two extremes.

7. In-App Purchases

An in-app purchase is pretty self-explanatory. It’s a metric that shows you how often users are spending real money in your app. 

Obviously, you need to have purchases and app monetization enabled to track a metric like this. But it’s important to track this number over time to see if certain events or campaigns lead to more purchases. 

For example, in-app purchases may increase for ecommerce apps during the holiday season. Or maybe you have a gaming app that saw an increase in purchases after a certain marketing promotion went live. 

8. Mobile App Churn Rate

Churn rate is essentially the opposite of your retention rate. It tracks the percentage of people who stop using your app altogether. 

Not all users who churn are created equally. If your low-value users stop using the app, it’s much worse than losing daily users who were highly engaged. 

Studies show that the average churn rate is 57% in the first month. This number jumps to 71% by month three.

If high-value users are churning, it’s the sign of a much larger problem for your app that needs to be addressed immediately. 

9. Mobile App NPS (Net Promoter Score)

Net promoter score is a mobile app KPI that’s often overlooked. It’s measured through surveys that ask users how likely they are to recommend your app.

Why is this so important? Research shows that people are four times more likely to download an app if they’ve been referred by a friend. Referred customers also have a 16% higher lifetime value than other users.

So a high NPS can ultimately impact other mobile app KPIs, and even help keep your marketing costs low.

10. App Store Ranking

Your app store ranking is your position on app stores for a given search term. The higher your ranking, the greater the chances that people will see your app and download it.

Knowing what to put on your app store page and understanding the principles behind app store optimization are some easy ways to climb the rankings. 

Check out our complete guide to app store optimization (ASO) to learn more about this. 

11. Abandonment Rates

Abandonment rate is often confused with retention rate and churn rate. But this mobile app KPI is a bit different.

This metric tracks how many users stop using your app before signing up. So someone went through the trouble of downloading your app and opened it but never completed the signup process.

High user abandonment is typically a sign of a poor onboarding process. Maybe you’re asking for too much information or not making it easy for users to sign up. 

Syncing your app sign up with third-party logins like Facebook or Google is a great way to keep app abandonment low. 

Then users can sign up using their existing account information instead of going through a long process to create a new one for your app.

12. Customer Acquisition Cost (CAC)

In an ideal world, your user acquisition cost will be as low as possible. This metric tracks the actual dollars it takes to get a single person to download your app. 

This is also known as cost per install (CPI).

To calculate this metric, divide your ad spending over a specific period by the number of downloads in the same period. For example, let’s say you spend $2,000 on advertising in one month. This generated 1,400 installations. Your CPI would be $1.43.

13. Average Customer Support Response Times

How long does it take you to answer customer questions? This is a crucial app KPI for long-term customer satisfaction with your brand and app. 

You should be tracking the time to first response as well as the total time to resolution. 

Consider using a chatbot or something similar to generate an automated reply to customers until a real person can respond. This is one of the easiest ways to lower your time to first response time. 

14. Average Revenue Per User (ARPU)

Now it’s time to talk about your revenue metrics. Most of you probably created an app with a plan to start generating revenue at some point or another. But sometimes, this gets lost in the shuffle when you’re tracking so many other KPIs.

Average revenue per user calculates how much revenue the average person generates in your app. To calculate ARPU, divide the total app revenue by your total number of app users. 

If you don’t have a huge user base, make sure you look over the data to ensure that outliers aren’t skewing these metrics. In this case, a single user generating a ton of revenue could make your ARPU appear larger than it really is. 

15. User Lifetime Value

Lifetime value (LTV) tracks how much you expect to make from a single user before that person stops using your app altogether. Here’s a simple formula for app user LTV:

One of the best ways to increase this metric is by extending the average customer lifetime. The longer someone uses your app, the greater chance you have of making more money from them in the long run. 

Your marketing efforts will play a role in user lifetime value. You can’t stop engaging with users after they’ve downloaded the app. You need to drive engagement, release updates, provide excellent support, and ensure the overall user experience is satisfactory.  

16. Average Order Value (AOV)

Average order value is another mobile app metric for those of you who are selling something, whether it be a product, service, or in-app upgrade. 

It tracks how much users spend per purchase. Once you have this number figured out, then you can look for ways to increase your AOV. For example, an ecommerce shop might offer an upsell during the checkout process. 

Another metric in this category to track is AOV per paying user. This KPI eliminates all users who don’t spend any money, so you can get a better understanding of how much money you’re getting from each transaction of paying customers. 

17. Event Tracking

Event tracking is perfect for measuring user engagement metrics. You’ll want to look at specific actions within the app that are noteworthy and good for your bottom line. 

Examples of events to track could include:

  • Registration form completed
  • Item added to cart
  • Content shared with a friend
  • Reaching a checkpoint in a game
  • Purchases

Don’t just blindly pick and choose random events to track. You’ll want to look at specific events that make sense for your app’s performance or monetization strategy. 

18. Average Screens Per Visit

This is another significant KPI for user engagement. Not every session is created equally. 

Let’s say a user opens your app every day—you may think this is a great sign if you’re only tracking daily active users. But if they’re opening the app and not getting past the first screen, it’s a telling sign that there could be a problem with the UI and UX design of your app.

If your average screens per visit metrics are high, it shows that users are engaging with your app and going deep into its capabilities. 

But this is also why it’s important to track app events (as mentioned above). Sometimes average screens could be misleading. Jumping from one screen to another could be an indication of design flaws, meaning the user can’t find what they’re looking for on the first try.

19. App Attribution

Attribution helps you monitor which sources sent users to your mobile app. Where exactly are they coming from?

This is crucial for marketing and sales purposes. You can determine if app users are coming from social media ads, PPC campaigns, organic search, your app landing page, and more. 

As a result, you can use this metric to figure out which channels are driving the most downloads to your app.

20. Mobile App Speed

Speed is arguably the most important KPI for mobile app performance. If your app is too slow, it’s going to cause lots of problems that could lead to churn, abandonment, and hurt your retention rate. 

Fast loading times can help you improve other app metrics. Just look at these numbers:

Speeding up your app increases the page views per visit and session duration while reducing bounces and cart abandonment. Each page should load in less than two seconds, but you should strive to do better than that. Keeping loading times under one second will help ensure users have a great experience. 

21. Mobile App Latency

Like speed, latency falls into the app performance metrics category. While latency and speed are often used interchangeably, they’re actually two different KPIs.

Latency measures the time it takes to request and receive a response from your API. You want this number to be as low as possible. 

For example, latency could impact how long it takes for a user to click a button. Whereas speed measures how long it takes for the page to load after the action has been made. 

22. App Crashes and Bugs

Things like network crashes, bugs, downtime, and other mobile app performance APIs are important to keep an eye on. 

Every app crashes and has bugs from time to time. It happens. But you obviously want to keep these instances to a minimum. Figure out what’s causing the problem, and fix them ASAP with patching or an update. 

Just look at how your churn rates can be impacted by crashes:

If you don’t measure mobile app performance, it could be a slippery slope that hurts other KPIs.

23. Funnel Tracking

Funnel tracking gives you an overview of the user journey. It shows you the sequence of events that a user took from the initial acquisition through the conversion.

For example, a user might enter your funnel when they download your app. From there, you can track their onboarding, free trial sign up, and eventually the path to a paid subscription or purchase.

Funnel tracking tells you where people are leaking from your funnel. This could be directly tied to your offer or maybe a user interface problem within the app. 

If you find out that free trial users aren’t extending to a paid membership, you’d need to look for ways to plug the hole in that leak. 

24. Organic Conversion Rate

This piggybacks off our attribution and funnel tracking. Conversions can be segmented into two main categories—paid and organic.

Paid conversions come from advertisements, whereas organic conversions come through organic search. The latter means that someone discovered your app without any influence from you or your ads. They simply searched for a need or want in the app store and chose your app from the list.

You want organic conversions to be successful, as they could help you lower your ad spending over time. If users are finding your app without you having to pay for campaigns, it’s great for your CPI rates as well.

25. Push Notification Metrics

Once users download your app, you’ll want to keep them engaged with push notifications. KPIs in this category include:

  • View rate
  • Open rate
  • Opt-in rate
  • Opt-out rate
  • Re-engagement rate
  • Conversion rate

If users are opting out of your push notifications, it could be a sign that you’re sending them too frequently. Or maybe the notifications you’re sending aren’t relevant to that user. 

Push notifications can be crucial to your app’s success if you know how to use them properly. So it’s really important for you to keep a close eye on these.

Final Thoughts

These key performance indicators should keep you busy for the lifetime of your app. Don’t get overwhelmed here and feel like you need to start tracking everything overnight.

Start with what’s important to you the most. But eventually, you’ll want to incorporate all of these into your big-picture app strategy.

The great part about using a platform like BuildFire is that you’ll have built-in analytics from your admin dashboard. This makes it easier to track KPIs from a single source of truth.

Questions? Reach out to our team here at BuildFire, and we’d be happy to share some insights.

How to Market a Mobile App: Simple But Effective Guide

If you’ve developed a mobile app, it’s your responsibility to market and promote it. 

App marketing can be challenging because there are so many apps available today that you’re competing with. However, with effective promotion techniques, you can easily get noticed by potential customers and increase downloads for your app.

We’ve created a simple guide for how to market your app online. It covers everything from social media ads to SEO, email marketing, influencer campaigns, and much more.

Know Your Audience

The key to effective marketing is knowing your audience. This includes understanding what they need and want, where they hang out online, how you can reach them, and even when the best time to talk with them would be. You’ll be targeting different audiences depending on which platform you choose for advertising.

Choosing the right platforms to market your app is not as simple as many people say it is. You’ll have to consider the differences in the platforms, which vary depending on several factors. 

You must choose a platform that matches your audience’s interests. For example, Instagram is good for fashion; Facebook has more of an older demographic, and Snapchat is great for reaching out to younger generations. There are advantages and disadvantages for each.

Check out this detailed social media usage by demographics chart: 

You can’t just blindly decide to start marketing your app on Reddit because it’s your favorite social network. Based on this data, it would only reach a fraction of potential users across all demographic categories. 

Even if you’re just deciding between Facebook, Twitter, and Instagram—each one caters to a different audience, so you’ll want to pick the ones that best fit your target market. Ultimately, you’ll be marketing your mobile application on a variety of channels. But it’s best to figure out where your audience is spending the most time and start from there.

It’s not enough to know who you’re selling to, but also how they speak and what they expect.

When you’re creating marketing content, it’s important to remember that your audience is likely not experts on the subject. Keep in mind what they might already know and what they don’t. So your audience will help you decide what your content should look like. 

Next, take into account any “hooks” that might be needed to get someone interested in downloading your app. If you’re targeting young adults, offer them prizes if they download it on a certain day or time period. This will encourage them to check out the app because they’ll want those rewards. 

The best hooks appeal to the emotions. They make people laugh and discuss something relevant. Try using a combination of hooks. Think about being funny or touch on current events, and then share the features that make your app unique. But at the end of the day, the best way to connect with potential app users is by using the right tone of voice. It’ll make you more memorable and help build a stronger relationship between yourself and the customer. That’s why identifying your audience always needs to be the first step.

Create a Marketing Plan

In today’s world, mobile app advertising has become more prevalent than ever before. But it all starts with a marketing plan.

A marketing plan is the most important part of any business, including a mobile app. A well-thought-out and planned campaign will have you reach your target audience—the people interested in what you sell. 

It’s essential to create a marketing plan that will include the following:

  • Define your target audience 
  • Determine what you want to achieve with the marketing plan 
  • Create a list of goals for each campaign and identify how they will be measured 
  • Identify which social media platforms are best suited for your needs (Facebook, Twitter, Instagram, etc.) 
  • Develop a budget that includes all expenses related to the marketing plan

I’ll break down some of these components in greater detail below.

Target Audience 

Who are you trying to reach with your marketing campaign? Do they have an interest in or use for your product, and how can you best reach them?

This part will be easy since you’ve already taken the time to understand your audience back in the first section of this guide. But now, it’s time to take that information even further by creating a customer persona

App users are more than just a number on a screen. So this will help you understand who they really are as people. A persona is a representation of your ideal customer, based on research and analysis, which you can use in your app marketing strategy.=

Give your personas a name, and really dive into detail. Here’s an example:

Joe is a man in his early 40s who had grown up in a small town and raised by strict parents. He now lives in the city with his wife and kids, where he makes an average salary as an insurance agent. Joe always wanted to be more than just “average” but has never been able to make any big changes because of work or family priorities. He sometimes thinks about what life might have been like if he had more free time. There’s nothing that interests him more than watching TV shows about aliens living on other planets, but he’s too busy at work to attend any meet-ups or go out for drinks with friends after long days at home taking care of the kids.

If you were launching an app that helps people manage their time more effectively, this could be a viable persona. Then you’d just need to figure out how to reach “Joe” based on this information.

There are even differences between Android users searching for apps on the Google Play Store and iOS app users downloading from the Apple App Store. So you might experience different conversion rates on these platforms. 

Marketing Goals and Measurement Metrics

What else does it take to have a successful mobile app marketing plan? You’ll need to make a list of goals and identify how they will be measured. When you do this, it can help you better gauge your success.

It’s important to know what you want from your marketing campaign and how you will measure it. For example, if one of your goals is to increase the number of new customers, you would measure this by tracking how many people download the app after being targeted by a marketing campaign or ad.

Bust out your pens and paper; you’re going to need them. Research ahead of time is crucial when it comes to app marketing campaigns. Look at your target audience’s demographics and make sure you know what platforms they are most likely using before diving in headfirst into your campaign strategy. Your research helps ensure that you don’t make too many mistakes when marketing your app.

Here are some examples of potential marketing goals for any mobile application:

  • Create an app landing page on your website
  • ASO (app store optimization)
  • Run ads in the App Store
  • Increase social media presence
  • Run social media ads
  • Create blogs for SEO
  • Partner with influencers

Just make sure that your goals are measurable, or you won’t be able to track your success.

Which data points are most important when looking at whether or not the campaign has been successful (e.g., number of likes vs. shares)?

Any time you’re marketing an app, you should also consider any competitors that are available and what they’re offering. This is another way to measure your goals and track KPIs. 

Marketing Channels

What types of marketing channels will work best for reaching your target audience? Think about what type of content resonates with this group and what social media platforms they frequent. 

How often should updates be posted on each channel, and how much time should be spent creating new content per day/week/month? 

The marketing channels you choose will have a direct impact on your content marketing strategy.

For example, look back to some of the potential goals that we discussed earlier. The content needed for an Instagram post looks very different from a blog that drives traffic to your website. Let’s say you want to drive app downloads with an influencer marketing campaign.

Based on the data from the chart above, it’s clear that some marketing channels are clearly better than others if you’re going to use this strategy.

App Marketing Budget

Finally, you’ll want to think about how much money your budget will allow for advertising the app as well as any other costs associated with creating it.

Start by outlining what your desired ROI is and how much money you can invest in advertising for it. Remember that certain platforms like Facebook and Instagram sell ad space, so research which ones are best for reaching your target audience.

As an entrepreneur who has launched many products before, I know that it’s very important to plan ahead with regards to funding as early as possible. When it comes time for app launch day, having a more concrete idea of how much money will be necessary for advertising and other costs can help ease some stress-inducing financial burdens down the road—especially if funds start running low unexpectedly during implementation or after release.

Your app marketing budget will ultimately include the cost of any advertising you want to do. This includes offline methods like radio and TV ads, as well as online efforts on social media, in print publications, or via email campaigns. An app’s first impression is critical, so make sure it looks good with a great logo, graphics for app icons and screenshots, and professional photography. The same goes for any other content that will be on your website, like videos. All of this must be accounted for in the budget portion of your app’s marketing plan.

Solve a Problem For Your Target Audience 

Developing an app that will solve a problem for your target audience is not easy. You need to identify the problem, analyze what type of solution would be best, and create a prototype that can be tested. Once you have done all these things, you can develop the app with the knowledge of what will work best. 

The first step in developing an app marketing campaign is identifying the problem. It sounds simple, but it’s actually quite difficult because there are many problems to choose from, and sometimes people don’t know they have a problem until it’s pointed out to them. 

The next step is analyzing which type of solution would work best for this particular person or group of people based on their needs and wants as well as their lifestyle and goals (refer back to your customer persona). Creating prototypes allows app developers to test different solutions so they can find one that works really well for most users without being too expensive or time-consuming to make changes later on if necessary.

As a mobile app marketer, your job is to find the problems in people’s lives and make them better. If you can do that, your app will be successful. Every marketing campaign for your app needs to clearly identify and solve a problem for your target audience. Otherwise, it just won’t be effective.

Check out this example from Hinge:

Hinge is a popular dating app that competes with lots of other big names in this category. All of their app download campaigns follow a similar theme. The app is designed to be deleted.

This is a really unique approach to marketing an app, but it works well in the online dating space. It speaks to a target audience of users who haven’t had success with other dating apps and were forced to keep going back and using them. But Hinge claims to solve this problem by providing real connections between people.

Mobile App Promotion Strategies

There are lots of ways to promote an app and tons of platforms to do it. Earlier, we talked about your app marketing budget, but not all of these strategies require upfront costs. In fact, there are plenty of free app marketing strategies that you can use as well. 

It’s important to understand that you should start marketing the app before it’s released. So if you’re still in the development or pre-development stages, it’s not too early to get started. 

Launching a new app is always an exciting time and one that can be made even more special by giving your customers “special” deals. You don’t want to launch your app without any sort of promotion—so get creative. Create a buzz on social media and offer exclusive offers to the first people who download it. Then make sure you celebrate when you launch by rewarding those who were with you from the beginning. Start collecting email addresses and promote your app on your website. 

Here are some of our favorite app marketing strategies for you to consider:

  • ASO (App Store Optimization)
  • Blogging
  • Connect with bloggers for guest posts
  • Email marketing
  • Social media marketing
  • Paid social media ads
  • SEO (search engine optimization)
  • App referral programs
  • Encourage app reviews
  • App Store ads
  • App screenshots
  • Press release

The list goes on and on. If you’re on a tight budget, check out our list of 33 create ways to promote your app for free

Bonus: Where Can I Find the Best Developers For My Project?

As previously mentioned, app marketing should start before your app has been built. So some of you are likely still in the market for a developer. There are a lot of developers out there, and it can be hard to find the best one. The search is made even more difficult because so many companies offer mobile app development services. 

If you’re looking for help with your next project, here’s what you need to know: 

The first thing to do is figure out what kind of developer you want. Do you want someone who specializes in design or coding? Or do you just need someone who has general skills? 

Once that’s decided, look at the company website and see if they have any testimonials from previous clients. This will give an indication as to how good their service is. You should also check if they have any awards or certifications which show that they’ve done work on projects similar to yours before.

Finally, make sure that the company offers competitive rates, as well as flexible payment plans.

Hiring a developer from scratch can be expensive and time-consuming. You don’t know if the person is going to do it right or even finish it at all. 

Instead of hiring a developer, consider using an alternative solution—like a mobile app development platform. 

BuildFire is easy for anyone who has a basic knowledge of how apps work but also gives advanced users the ability to customize their mobile apps beyond just the standard components offered by other development platforms. This saves you money and makes your life easier when building your own custom mobile application.

Conclusion

When it comes to mobile app marketing, we’re not just talking about what you do on the first day of operation. You need a long-term strategy that will set your company up for success in today’s ever-changing business world. 

Start by identifying your audience and understanding what they want from their apps. Once you have that information, create an appropriate marketing plan for them. Keep an eye on your budget, and don’t forget about testing out different strategies if things aren’t working out as planned.

In summary, mobile app marketing is the key to success. Follow the tips outlined in this guide, and you’ll be on your way to a successful campaign. Good luck!

How to Choose the Right App Reseller Program

Mobile apple reseller programs can be extremely lucrative. But success in this space is tied directly to the platform you’re reselling. 

Any app reseller program you’re considering must be evaluated with a two-fold approach. First, you need to consider how the platform addresses your needs as a reseller. Next, determine how the app builder will accommodate your customers.

The best mobile app reseller programs give you the opportunity to go out there and land some serious clients. This skyrockets your profitability potential.

Finding the best app building platform for your reseller program can be challenging if you don’t know where to start, which is why we created this guide.

Whether you’re an agency, entrepreneur, app maker, or starting a mobile app business from scratch, you can use this resource as an app reseller buying guide. You’ll learn exactly what to look for as you’re comparing different platforms side-by-side. Let’s dive in.

Onboarding and Initial Setup

First impressions can be telling. If you’re dealing with headaches during the sign-up process, it’s usually a bad sign for the future of your reseller business. 

Obviously, every piece of software has a bit of a learning curve. But if you’re having trouble setting up your account and getting the program started, just imagine how difficult it will be for you to start onboarding your own clients. 

Only consider white labeling platforms with legitimate reseller programs. Some companies offer white label services on the side or as an afterthought but don’t really have experience in the space. If you can’t find much information about the program directly on the website, look elsewhere. 

Take advantage of any free trials or demos to get a feel for the software. Your initial interactions with the reseller sales team should give you a “gut feeling” on whether or not the platform is right for you.

Ease of Use

As previously mentioned, the platform you’re reselling must be easy to use on two levels—easy for you and easy for your clients. 

Some of you might be building apps for your clients, while others might just be white labeling app development software. The rest of you might fall into both of these categories. 

Regardless of your situation, you don’t need to have coding or development skills to become a reseller. The best app makers offer no-code development solutions. You and your clients can create custom apps from a web-based interface. Start with a template, and start adding functionality with a single click. 

Some of you might have experience using website builders like Wix, Squarespace, or similar alternatives. Look for an app development platform that offers the same type of building functionality. 

For most of your clients, this will be their first time creating their own app. So look for a platform offering a seamless user experience.

If you’re going to build the apps for your clients, choose a platform that makes it easy to clone apps. This will save you a ton of time if you’re making apps for clients in similar industries. 

Functionality and Features

Lots of no-code app development platforms on the market fall into the “cookie-cutter” category. While these might be easy to use, they will really limit your ability to add functionality to your apps.

This might be fine for some resellers that plan on offering bare-bone apps to one type of client. But you won’t be able to scale your reseller program with a cookie-cutter app maker. 

Choose a reseller solution that’s highly flexible, and avoid platforms that are rigid and full of restrictions. 

The best platforms have a feature marketplace with plug-and-play functionality. Want to add videos to an app? Look for a YouTube or Vimeo plugin. Do you want to add reservations to a restaurant app? Add an OpenTable plugin. The platform should have plugins for social media integrations, time-release content, customer loyalty programs, maps, image galleries, and dozens more. 

Do you want to target ecommerce clients? Make sure the platform you’re evaluating has a Shopify integration. 

Your app development services will only be as good as the platform you’re reselling. If it doesn’t have limitless functionality, then you won’t be able to land big clients. 

Imagine this scenario. A prospect has a six-figure app budget and comes to you for help. But you’re unable to address their needs because you’re using a cookie-cutter solution. You just lost out on a big payday and suffered a blow to your brand reputation.  

That’s why app functionality is arguably the most important factor to consider as you’re evaluating different reseller programs. 

Developer Friendly Tools

Let’s continue talking about functionality. While the best reseller platforms will have a feature marketplace with plugins and modules, they probably won’t have every feature under the sun. 

What happens if a client needs a customized feature? 

The best reseller programs offer a developer-friendly SDK. This gives you the ability to provide truly limitless development options to your clients.

Creating a custom feature with an SDK obviously requires coding knowledge. So if you’re not a developer and don’t want to hire your own, make sure the program you’re using offers this type of support.

BuildFire’s mobile app reseller program offers this exact advantage. If a client needs custom functionality that’s not available in the app marketplace, the team of developers at BuildFire can create this for you. The client never has to know where that custom functionality is coming from. For all they know, you created it for them in-house. 

With years of experience building 10,000+ apps across every possible category, the BuildFire team has seen it all. The ability to create custom functionality really separates this program from similar solutions on the market today.

You won’t get this advantage with a cookie-cutter reseller program. 

White Label Custom Branding

Custom branding needs to be a top priority if you’re going to white-label apps. When a client logs in to build or edit the app, they should see your logos and business name. The app builder that you’re reselling shouldn’t be listed anywhere. 

As far as the client is concerned, you created this software from scratch. They never have to know where you got it from. So make sure that the licensing details offer this type of arrangement. 

Existing and prospective clients alike should be able to access the platform directly from your website. 

The best reseller programs allow you to white label the software that they offer to their own clients. So if you can find a robust and feature-rich platform, make sure it has white label capabilities. 

It’s bad for your brand image if other logos and branding appear on the platform you’re using. 

But white labeling makes it easier for you to establish a brand reputation, create marketing materials, and scale your mobile app business. 

Client Management Tools

Whether you’re building apps for clients or just white labeling software for them to build on their own, your reseller program must have an intuitive dashboard for client management.

Look for platforms with an admin or account manager page for total control.

The platform should include features for things like cloning apps, managing apps, managing custom configurations, changing access levels, and creating new apps with a single click. All of this should be accessible from a web-based interface. This gives you the ability to manage your reseller program from anywhere, without any software or hardware requirements. 

If the platform doesn’t have user-friendly client management tools, you’ll have problems scaling your reseller program. 

At first, managing one or two clients is fairly easy. But what happens when that number jumps up to 10, 20, or 100? This feature is crucial at scale. Otherwise, your service will suffer. Clients will get lost in the shuffle, and their needs will go overlooked. 

You should be able to manage client billing and support from this screen as well. For example, let’s say you have a client that’s currently using a free trial. Don’t let that trial expire without following up with them and closing the deal. 

Training and Support

Beyond the initial onboarding and setup, look for a white label program that has your back. The best reseller platforms offer training, resources, and dedicated white label support. 

As previously mentioned, there’s always going to be a slight learning curve when you’re using new software—this should be expected. But that learning curve is far less steep if someone teaches you how to use the software. 

Now think about your customers. How can you possibly give them support if you’re still learning how to use the platform? That’s why this consideration is so important. 

The day might come when a customer asks a question that you don’t know the answer to. If you have priority white label support from the software you’re reselling, this will be a non-issue. Just reach out to a customer support rep via phone or email to get the answer and pass the information along to your clients. 

The best app reseller programs go above and beyond to make sure your app business is successful. Here at BuildFire, we consider ourselves to be a partner with agencies using our reseller platform.

Not only will you benefit from a team of developers for custom functionality (previously discussed), but we also offer strategic app consulting. This helps ensure that your business objectives are met and surpassed. 

Custom Plans and Configurations

From a pricing standpoint, resellers generally pay a fixed monthly, quarterly, or annual rate to license the software that they’re reselling. You’ll have a certain number of apps included in that plan (usually in the 20-30 range), and you can scale from there. 

You’re free to charge whatever you’d like to your clients for app development. This allows for limitless profitability. In some cases, you only need to onboard two or three new clients to break even. 

The best reseller programs give you total control over your plans and pricing. You can turn certain features of the platform on or off and create different pricing tiers based on functionality.

So you’ll have the option to create a pricing page that looks something like this:

Look for an app reseller program that allows for full self-provisioning. This gives the opportunity to create customized sign up pages and free trials for customers. 

Clients can upgrade their service and pay directly from your white label dashboard. 

The best app reseller programs offer a wide range of native platforms for things like customer chat, business analytics, and more. All of this should be available directly from your custom white label domain. 

App Publishing and Backend Maintenance

This echoes our emphasis on choosing a reseller program with exceptional service. The best platforms allow you and your clients to create apps for iOS and Android simultaneously. But the Apple App Store and Google Play Store each have their own unique publishing rules and requirements. 

Building apps is just one component of development. Getting those apps published and maintaining them is an entirely different story. 

Beyond creating an Apple or Google developer account, look for a reseller platform that handles all of your publishing needs. Whether you’re building apps or your clients are building them on their own, the best reseller programs will get those apps to market. This is just one less thing that you’ll have to worry about. 

They’ll also maintain the backend infrastructure required to maintain the apps. Look for a reseller program that handles hosting, servers, bug fixes, upgrades, enhancements, and more.

What happens when there’s a new Apple or Android update? Will the app maintain compatibility and compliance? This is something you shouldn’t have to worry about as a reseller. 

So choose a program that allows you to focus on the apps and customers while they manage everything on the backend for you.

Platform Reputation

App reseller programs should be evaluated like any other major purchase. Do some quick research on the platform you’re considering. 

How long have they been in business? How many apps have been built using their platform? What types of apps have been built using that particular software?

Remember, the program you choose will be a direct reflection of you and your business. 

If a reputable app development platform has created thousands of apps across a wide range of categories, it’s usually a safe bet for resellers to consider. Read through online reviews. If their existing customers are having problems with the platform, your customers could face those same issues. 

Look for case studies and customer testimonials. See if you can find any customer stories from resellers who had success using that platform. 

These are all good signs that can help you make a decision.

Conclusion

I can’t over-emphasize the importance of choosing the right reseller program for your app business. The platform you select will ultimately decide your fate and success in this space. 

But you can’t make an informed decision without knowing what to evaluate. So refer to the factors listed above as you’re shopping around. 

For more information on how to have success as a reseller, check out our ebook—The Ultimate Guide For Mobile App Resellers: Getting Started and Boosting Profits.  

BuildFire is arguably the most powerful no-code app development platform on the market today. It’s been used to create 10,000+ apps used by 25+ million people worldwide. By joining our reseller program, you’ll be able to provide this exact same platform to your customers.

This software makes it easy for you to go out and start landing major clients. 

Click here to learn more about our reseller program. You can book a demo and reach out to our dedicated white label support team to get started. 

Mobile App Download Statistics & Usage Statistics (2021)

With over 3.2 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving. App usage and smartphone penetration are still growing at a steady rate, without any signs of slowing down in the foreseeable future.

Now factor in the 1.14 billion tablet users worldwide, which a number that’s grown about 36% over the past six years.

If you take a second to look up from your phone during the day, I’m sure you’ll notice that everyone else has their eyes glued to a mobile device as well.

In fact, studies show that the average American checks their phone every 12 minutes. 10% of people check their phones once every four minutes.

We use our phones at work, at home, on the street, while we’re eating, in bed, and even in our cars. You might be reading this from a mobile device right now.

What’s everyone doing on their phones? Well, 88% of mobile time is spent on apps.

This is encouraging news for app developers, app publishers, and anyone who plans on developing an app. But in order to be successful in this space, two things need to happen.

  1. Users need to download your app.
  2. Users need to use your app.

These two seemingly simple actions are what inspired me to write this guide. Sure, we know that people are using apps more than ever before. But that’s just barely scratching the surface in terms of the available data on this usage. You can’t develop an app based on this information alone.

That’s like saying, “People like to eat, so I’m going to open a restaurant.”

If you want to compete and claim your share of this multi-billion dollar industry, you need to have a better understanding of exactly how people are downloading and using mobile apps.

Use the research that I’ve identified in this guide to help you develop or improve your mobile app.

Continue reading “Mobile App Download Statistics & Usage Statistics (2021)”

What to Expect from a Mobile App Development Platform

Thousands of mobile apps are released each day on the Apple App Store and Google Play Store. But each of these apps follows a unique path to development.

Using a mobile app development platform to build your app is the easiest, fastest, and most cost-effective way to bring your app to market. For those of you who don’t know how to code, you can still create an app on your own with an app builder.

Most people don’t have hundreds of thousands of dollars lying around for app development.

That’s why using an app development platform is so appealing. These tools give you the ability to create an app for a fraction of the cost compared to traditional development.

More than 10,000 apps have been built using the BuildFire platform.

If you’re considering an app builder for development, it’s common to have some questions. Lots of people don’t know what to expect from an app development platform, which is what inspired me to create this guide.

Expect Choices

One of the first things you should expect from an app builder is the option of choice. The more choices a mobile app development platform gives you, the better it is.

Do you want to build for iOS? Android? Or Both?

The best platforms let you decide for yourself. Some app builders on the market restrict you and only allow for iOS development. Even if you only want to launch on one operating system today, this will limit your growth down the road. So stay away from those app builders.

You should also expect choices for how your app gets built.

  • Do you want to build an app by yourself?
  • Would you like some assistance with the initial setup and design?
  • Are you looking for a team of experts to build it for you?

With some mobile app platforms, it’s either all or nothing. You’re either completely on your own or you’ll pay someone to do it for you. Again, those choices are a bit restricting.

You’re better off choosing an app development platform that gives you as many development paths as possible. Even if you’d rather build it on your own, you’ll definitely enjoy the convenience of having some assistance if you eventually need some.

Here’s a brief overview of the different development choices you’ll have using our platform.

You can get started today and select the option that best fits your needs.

A great app builder gives you the freedom to create any type of app you want. Other platforms might only support certain types of apps. Those cookie-cutter solutions aren’t really scalable or suitable for businesses.

For example, do you want to build an ecommerce app? What about an app for employee communication? Maybe you want to develop an app for your restaurant, school, religious organization, or an event.

While these apps are very different, the best app development platforms can support all of them.

Some app builders are industry-specific. Those solutions won’t be versatile enough to accommodate all of your needs.

Check out the thousands of apps built by our customers. You’ll see that these apps cover a wide range of industries, purposes, and use cases. That’s the power of choice that you should expect.

Expect Helpful Resources

Even if you’re building an app by yourself, you should never be truly alone.

Surprisingly, there are lots of app development platforms on the market today that force you to figure things out on your own. But spending hours, days, or even weeks trying to complete a basic task is not an efficient use of your time.

Imagine trying to do anything new without getting instructions. It’s a recipe for disaster.

Don’t waste valuable productivity time and allow the final version of your app to suffer. Go with a mobile app development platform that provides helpful resources.

  • Videos
  • Webinars
  • Ebooks
  • Learning Centers
  • Customer Support

These are the types of resources that you should have at your disposal when you’re building an app on your own.

For example, let’s say you’re using BuildFire to create an app. BuildFire University has everything you need to teach yourself how to use the platform.

Here’s a quick screen capture from our tutorial on how to customize your app’s login screen.

Like most of our guides and resources, it starts with an in-depth video to walk you through the entire procedure.

As you continue scrolling, you’ll the tutorial takes you through the step-by-step process for different functions. Here’s a section from this resource about adjusting the login screen background color.

With detailed instructions, videos, and screenshots like this, anyone can learn how to use a mobile app platform.

Even with plenty of self-service tools, the day might come when you’ll need further assistance. When that day arrives, who will you call?

Find a mobile app development platform with a reputation for excellent customer support. Whether it be via phone or email, you want to make sure that you have some way to get an answer fast and efficiently.

Design Templates

Some of you might have experience using website builders. Platforms like Wix make it possible to create a website on your own without much technical knowledge or the ability to code.

You started with a design template and then customized different elements on each page to make it unique for your brand. Simple, right?

A great mobile app development platform functions the same way.

Expect an app builder to have you select a design template in the first step of development.

Remember our first expectation? Choices.

Not every app should have the same look, feel, and design. Find an app development platform that gives you lots of choices, like the example above.

A restaurant app, gym app, and ecommerce app will all look very different.

You should be able to browse for a design template by category. Within each category, there should be plenty of options to choose from.

Once you select a template, your design journey should not stop here. Expect your app development platform to give you dozens of custom design choices. Examples include:

  • App icons
  • Loading screens
  • Fonts
  • Colors
  • Menu alignment
  • Backgrounds
  • Graphics
  • Button height
  • Button width
  • Button placement

The list goes on and on.

It’s also a nice bonus when the builder gives you preset color schemes to choose from. This ensures that your color scheme is visually appealing, and you can find a preset that matches your brand’s image.

Your app’s design will have a direct impact on its success.

This goes beyond the way it looks. The right design adds functionality to an app, which affects the user experience.

As you can see from the graph, nearly 50% of users are less likely to use an app after a poor experience. This is something that can’t be corrected, which is why your app must have a high-quality design from day one.

That’s why choosing a mobile app development platform with a wide range of design templates is so crucial.

Adding Features Should Be Easy

What’s an app without features?

Expect a mobile app platform to offer a wide range of choices here as well. These will become the driving functions for your app.

Using an app builder with a plugin marketplace will give you a significant advantage.

Basically, any feature you could imagine can be achieved by adding a plugin to your app. All you have to do is maintain the plugins. The technical work behind the scenes will be managed by the app platform.

Examples of feature categories include:

  • Social media integration (Facebook, Instagram, Twitter, etc.)
  • Content
  • Media
  • Forms
  • Ecommerce
  • Customer loyalty

Check out our guide on the top plugins that will make your app successful for some specific suggestions.

Your expectations for a plugin should be very straight forward. Adding a plugin can be accomplished in just one click.

Here’s an example. Let’s say you want to add a contact function to your app. Simply browse the plugin marketplace and click the add button.

Once added, you can completely customize the plugin with your own information.

Add your address, phone number, images, and even display the location on a map. Then you can preview your app to see the changes in real-time.

With a plugin like this one, you can add a high-functioning contact page to your app in less than five minutes.

To be clear, not every app development platform has a plugin marketplace like this. So make sure you find one that does.

You’ll also want to make sure that adding a new feature can be accomplished in one or two clicks at most. Once the feature has been added to your app, expect a wide range of customization options.

Don’t Expect to Build an App Overnight

While app builders are generally simple, straightforward, and easy to use, it’s important that you set realistic expectations for yourself.

Expect the development process to take time.

If you think you’re going to build an app in a few days or a week, you’re mistaken. Plan to build an app over the course of at least three months. More sophisticated apps with advanced features and functions could take closer to a year. The majority of you will fall somewhere in between.

In fact, roughly half of apps take about 4-6 months to build.

You can review our guide on mobile app development timelines to get more information about this.

Here’s a simple analogy that relates to this process. How long does it take to build a house?

It’s a loaded question. The answer depends on dozens of different factors.

You could probably put up four walls and a roof in less than a month. If it’s a 900 square-foot manufactured one-bedroom home, the process will be quick.

But if you’re talking about a 5,000 square-foot home with six bedrooms, a custom kitchen, pool, and in-home movie theater, it’s going to take significantly longer.

I realize that these are both extreme examples, but app development is very similar. You can build a calculator or flashlight app very quickly. But it would take years to build something as sophisticated as Facebook or Uber.

Just make sure you have realistic expectations about how long it will take to build your app.

Fortunately, an app builder will be much faster than coding an app from scratch. So you’ll have a significant advantage here if the project is time-sensitive.

Expect Publishing Assistance

Let’s fast forward a few months. You finally finished building your app; now what?

Getting your app published on the Apple App Store and Google Play store isn’t the easiest process. But if you’re using a reputable mobile app development platform, you won’t have to worry about any of this.

For those of you considering BuildFire, our team will take care of your publishing needs for you. Just let us know when the app is done, and we’ll handle the rest.

What happens when Apple or Android releases a new version or software update? We’ll take care of that too.

Check out this quote from one of our customers who built an app on their own.

You can read more about the Fastercise mobile app and its success here.

By using an app builder, you only have to focus on the actual building process. Adding plugins and customizing them with your information, colors, and logos is easy for anyone to do.

Don’t expect to publish an app on your own. Leave the heavy lifting to the experts.

Expect a Learning Curve

App builders are easy to use and allow you to build an app without any coding experience.

With that said, there’s still a learning curve. Don’t expect to master the building process on the first day. You’ll need some time to get used to the dashboard, layout, and custom features.

It’s like anything else in life. Whether it’s starting a new job, learning a new skill, or even getting a new computer; there’s always a learning curve.

That’s why it’s so important for you to choose an app development platform with helpful tools and resources. Videos, tutorials, how-to guides, and everything else that we discussed earlier will drastically reduce the learning curve.

Prepare for any potential obstacles as well. Something might come up in your personal or professional life that could delay the progress.

In these circumstances, your app will still be here when you’re ready to continue. You’ll be able to pick up right where you left off.

Don’t Expect Your App to Ever Be Truly Complete

Your app isn’t done after the initial launch. There is always room for improvement. Even the most popular apps in the world come out with updates on a regular basis.

This is good news for you. You can probably get your app to market quicker than you initially thought if you focus on the core features first.

Get your app into the hands of users, and then worry about expansion or adding new functions down the road.

For example, the American Saddlebred Horse Association (ASHA) built a mobile app centered around improving an annual event that lasts for one week.

But if you review the ASHA mobile app customer success story, you’ll learn that they have big plans to improve the app in the future.

Another great example is the Ninja Zone mobile app. They make updates and edits on a regular basis as well.

So don’t delay the launch date to make sure your app is “perfect.” Focus on one or two core functions, and you can always add more down the road.

Conclusion

Building an app on your own is exciting.

With the help of mobile app development platforms, anybody can create an app in today’s day and age. You don’t need to know how to code or have any technical experience to do so.

Thousands of happy customers have built successful apps using BuildFire’s platform. You can check out our customer case studies to see additional examples.

There are certain things that you should expect with any great app development platform. This guide will help you find an app platform based on those expectations.

Get started building an app today. It’s free to try and takes less than one minute to sign up.

10 Reasons Why Your App Reseller Program Isn’t Working and How to Fix it

A mobile app reseller program is an excellent way for agencies to add value to their clients and generate recurring revenue. But sometimes getting your program off of the ground can be challenging.

I’m sure you’ve researched all of the benefits and reasons to become a mobile app reseller, so why isn’t the program working?

One thing is for sure—the demand is there, and it’s not going anywhere. Individuals and businesses alike are want to build apps. They are just looking for the right partner to accommodate their needs.

Even if you’re off to a slow start, there are some quick ways to fix your reseller program.

As someone who has been building, selling, and marketing app development for the better part of my entire career, I know what it takes to succeed in this space.

I’ve identified some of the most common problems with agency reseller programs and how to fix them. You can use this guide to identify potential problems with your current offering and make the necessary adjustments to have a profitable white label mobile app reseller program.

1. No Marketing Plan

Reseller programs can fail if they aren’t marketed properly. You could have the best product or service in the world, but it’s useless if nobody knows about it.

Generally speaking, becoming a white label reseller doesn’t require a huge upfront investment. But you still need to put some money into marketing your services.

You can’t expect clients to come find you or stumble upon your website by accident. You’ve got to put yourself out there and develop a complete marketing plan for your mobile app development services.

For this type of service, the majority of your marketing strategy should be digital. You’re probably not going to print flyers, run radio ads, or put up billboards.

Invest in a mix of both inbound and outbound marketing tactics.

The B2B technology space is a highly competitive industry. A recent study highlights the top reasons why marketers in this space are increasing their budgets.

As you can see, an increased priority in marketing ranks first on this list. Customer expansion and product expansion both fall within the top four factors.

If other companies out there are spending more money on marketing, and you’re not, how can you expect to compete?

Even if you’re operating on a tight budget, there are still plenty of cost-effective marketing tactics that you can be using.

Increase your blogging frequency and prioritize SEO. Create video content to explain how your app development program works. Take advantage of social media, email marketing, and other low-cost, high ROI tactics.

For those of you who have been marketing your service but still haven’t found success, it might be time to-revaluate your strategy. Switch up your campaigns and advertising channels, if necessary. Just make sure that you have a clear plan in place.

2. Wrong Pricing Strategy

One of the best parts about being a white label reseller is the ability to set your own prices. You’ll usually pay a fixed rate for the platform you’re using, and the reseller profits can be as high or as low as you determine.

But your prices can make or break the success of your services.

If you set your prices too high, people might be unwilling to pay. If you set them too low, prospects might think the quality is subpar. You need to find that sweet spot that’s the perfect medium between the two.

How did you come up with your pricing strategy? Believe it or not, most agencies can’t answer this question. If you pulled your numbers out of thin air, then it’s unlikely that you guessed the perfect figures.

You need to do some research to see what people are actually willing to pay for the app development services that you’re proving.

My recommendation is to offer tiered pricing based on features and functionality. It should look something like this:

These plans will accommodate the needs of a wide range of potential customers. From individuals to large-scale corporations, there’s an option for everyone.

You can also offer incentives for long-term commitments. For example, the price per month should be higher in a month-to-month plan than an annual commitment.

What would you rather get? $200 a month for two months or $150 per month for 12 months? Obviously, you’d choose the latter.

Your pricing should also be based on your target market. For example, a Fortune 500 company will likely have greater spending power than a college student. We’ll talk more about figuring out who to target as we continue.

3. Failure to Identify the Right Target Market

Who is your app development service for? If you said, everyone—that’s the wrong answer.

This is an agency reseller mistake that I see all of the time. They are convinced that their offering is for everyone and anyone. So their marketing plan and pricing strategy (both previously discussed) are in no man’s land.

I know what some of you are thinking. Anyone can build an app, right? That’s true, but that doesn’t mean that everyone should be targeted.

With that same logic, everyone who eats food should be targeted by McDonald’s. Or anyone who wears clothes should be targeted by Gucci. That’s not the case for either scenario.

There is no such thing as a marketing campaign that’s designed for everyone. So if you don’t have a clearly defined target audience, your marketing efforts will suffer.

You should be able to describe exactly who you’re targeting with a reseller program. These are the components of a target market.

It’s impossible to accommodate the needs of prospective clients if you don’t know who they are. You’ll struggle to reach them in your marketing efforts as well.

For example, let’s say you’re targeting small to mid-sized enterprises (SMEs).

If you’re running social media ads on platforms like Instagram, Snapchat, or TikTok, you’re essentially lighting money on fire. Nobody in your target audience is going to see those. Even Facebook would be borderline in this scenario.

To target SMEs via social media, you’d need to create highly targeted ads on LinkedIn, aimed at CTOs and CMOs.

Your marketing strategy and would look very different if you were targeting small business owners instead.

If you haven’t taken the time to properly identify your target and understand their needs, it could be the reason why you’re having problems with your marketing campaigns and pricing strategy.

4. You Don’t Have a Niche

I’ve heard people say that the difference between target market and niche is just semantics. But that couldn’t be further from the truth. Once you’ve identified a target audience, you can take that one step further by carving out a niche.

Let’s continue using my previous example of targeting SMEs. The person of interest at those organizations would be different depending on the type of app they want to build.

For example, if they wanted to develop a human resources app, you’d likely be dealing with the CTO. But if they want to build an app to improve the customer experience, you’d probably be dealing with the CMO or director of marketing.

You can get even more specific in that space as well. Maybe you specialize in a particular industry, like healthcare, manufacturing, retail, or food and beverage.

How do you find your niche? Look to your existing clients. If your agency has been around for a while and offers other services, what types of businesses or people have you been working with? If 90% of your current clients are small business retailers, then that’s your area of expertise.

For those of you starting a mobile app reseller agency from scratch, look to your own background to come up with a niche. Maybe you have a legal background—target law firms. Or maybe you have a fitness background—target gym owners and personal trainers.

This will be much easier than trying to target hospitals without any knowledge of the healthcare industry. So stick with what you know best first, and then branch out from there.

5. You’re Not Nurturing Leads

Your mobile app development service won’t necessarily sell itself. But once you’ve identified your target market and niche, it’s easier to align your marketing strategy with your sales strategy.

Understand that there are two forces occurring simultaneously. You are trying to sell while your leads are interesting in buying.

But those leads must be nurtured through the buying process. Just because someone lands on your website or gives you their contact information, it doesn’t automatically mean that they’re going to convert.

Even if they’re interested in what you’re offering, finalizing the sale usually takes a bit more convincing.

Take a look at the different stages of the B2B sales funnel.

The content required to reach a prospect at each stage of the journey will vary depending on where they fall within the funnel.

For example, a landing page with some basic information about your mobile app services would be a top of the funnel campaign strategy. This page could include some client testimonials and clearly explain who would benefit from your services.

If that person fills out a lead-gen form, provides their email address, or sets up a discovery call, they’ll move down the funnel. Now you can provide them with additional information in the form of whitepapers, case studies, or something along those lines.

Continue with follow-up calls and emails to qualified leads.

Most people don’t land on a website on a whim and commit to spending hundreds or thousands of dollars per month for the next few years without taking some time to think about it.

Consider hiring a dedicated sales manager or put someone in charge of this process if you don’t have a strong background in sales. Having highly effective closers will be crucial to your success.

6. Unprofessional Website

This is another common problem that I see with mobile app reseller programs that aren’t working. You could be the top expert in your niche and give away gold for free, but if your website doesn’t look good, it’s going to kill your program.

We live in a day and age where you can’t afford to have this issue. People will judge your brand before they even know what you’re offering.

It takes just 50 milliseconds for visitors to form an opinion about your website. That first impression will be a driving force behind their decision to do business with you.

Take a look at these statistics about web design:

Over 90% of first impressions are related to the design of a website. Nearly eight out of ten people will judge your brand’s credibility based on that design.

In short—your website can make or break your reseller program.

If the site is full of ads, clutter, flashing lights, and other spam-like promotions, people won’t want to work with you. If the site loads slowly and looks like it hasn’t been updated in the last decade, you’ll struggle to sign clients.

We all know what a credible website looks like. And we most certainly know what bad websites look like.

Follow the formula from global leaders like Apple. Keep your site simple, clean, and professional.

Use open space to your advantage. Make sure it has a simple navigation. Your services should be clearly defined with a CTA visible at all times.

Monitor the analytics of your site as well. This information could give you a clear indication of how people feel when they land on your pages. If you have a high bounce rate, it’s time to go back to the drawing board and consult with a professional web designer.

7. You’re Using the Wrong White Label Reseller Platform

Sometimes the product itself is the problem with your reseller program.

Even if you’ve done everything else right, this could crush your agency’s chances of success. You have a great marketing strategy. You’ve identified your target market and carved out a niche. You have an effective sales strategy, and your website is top-notch. But the actual service is no good.

Your clients will eventually find out if the app development platform doesn’t meet the standard they were anticipating.

If they don’t figure it out in the free trial or demo, they’ll quickly learn once they start using it.

There is no substitute for quality. This is definitely not something that you can fake. So don’t choose a white label reseller platform just because it has the lowest prices and gives you the potential for higher profit margins. That won’t be helpful if nobody signs up or everyone is canceling after one month of use.

The best reseller programs need to benefit your clients just as much as they benefit you.

Use a program that has lots of out of the box functionality. The platform should be easy enough for anyone to use, even if they don’t have any experience with development.

Your program should support iOS, Android, and PWA (progressive web apps). There should be unlimited customization, as well.

If your clients feel limited, restricted, or just can’t build what they anticipated with your current platform, it’s probably time for you to shop around for another mobile app reseller platform.

8. Poor Customer Service

In a perfect world, your clients will sign up for your reseller program, pay forever, and you’ll never hear from them again. But you and I both know that’s not realistic.

People are going to have questions and need assistance, especially when it comes to using technology and building a mobile app.

Agencies that can provide excellent customer service will have a massive advantage in this space. But failure to provide quality service will cause you to lose customers.

Furthermore, 86% of people are willing to pay more money for a better customer experience.

The level of customer support you’re able to provide has a direct correlation to our last point about choosing the right reseller platform.

The best mobile app reseller platforms will provide you with excellent support, so you’re able to pass those benefits along to your customers.

For example, you need to know how the platform works yourself. Otherwise, how can you possibly assist your customers with it? If you’re part of the BuildFire mobile app reseller program, you’ll benefit from training and consulting for how everything works. You’ll also get dedicated white label support via phone and email if you have any questions that require an immediate response.

BuildFire will get your clients’ apps published to the app store once they’re done building everything. So you and your customers won’t have to worry about this.

Make sure you’re part of a reseller program that sets you up for success. Otherwise, you’ll have trouble giving your clients the support that they’re expecting.

9. You’re Reactive Instead of Proactive

This reason is often overlooked because it’s not as tangible as some of the other points on our list. But being proactive is something that you really need to pride yourself in if you want to be successful.

What do I mean by this?

You can’t just have the “set it and forget it” mentality. Even if you’re experiencing some success with your program, it could be short-lived if you lack initiative.

The best mobile app resellers are always looking for new opportunities. They follow the latest technology trends and keep up with news in their specialized industries.

Research your competitors to see what kind of changes they are making to their prices or product offerings. Start blogging on a regular basis as a way to generate leads as part of your long-term SEO strategy.

Instead of just assuming that your clients are happy with your services, follow-up with them once a month or more to check in on their progress.

This type of initiative is what separates average agencies from excellence.

10. Your Clients Are Churning

Signing new clients is just a fraction of what it takes to have a successful app reseller program. To get recurring revenue for years to come, you’ll need to make sure that those clients aren’t churning.

I’ve seen this happen all too often with agency resellers. They get so excited about signing a new client, and they end up neglecting that customer moving forward.

Think about all the hard work it took to close that client. It’s an expensive problem if they churn. Just look at your customer acquisition costs.

Your agency needs to prioritize retention. Once you have a few clients on board, you could argue that retention is more important than new client acquisition. Just a small increase in retention can yield significant profits.

It’s also much easier to cross-sell or upsell your existing clients compared to selling to a new client.

Maybe your agency offers other services. You can take one of your app development customers and sell them your social media marketing services or SEO services. Or you can convince your mobile app development customers to upgrade their plan to a higher pricing tier.

Conclusion

If your mobile app reseller program isn’t going as well as you thought it would, don’t get discouraged. You’re not doomed—you just need to identify the problems you’re having.

Use this list of the ten most common reasons why your app reseller program isn’t working. Follow the tips and best practices that I’ve highlighted to help you fix those problems.

If the platform itself is holding you back, you should seek an alternative solution. The BuildFire reseller platform has everything you need to succeed. Check this reseller case study to see how other agencies have benefited from this program.

Uber Revenue and Usage Statistics

Uber has revolutionized the way we travel.

This ridesharing mobile app connects riders with drivers in just a couple of clicks and charges the rider’s credit card automatically. No cash or currency is exchanged in the vehicle.

Uber is a more convenient and affordable way to get around than a traditional taxi cab. Plus, it’s a way for drivers to earn some extra money on the side, while driving their own vehicles.

The Uber business model is very simple. They connect riders with drivers and take a percentage of all transactions.

But at the end of the day, Uber is just a mobile app.

Users download it from the Apple App Store and Google play store, the same way they would download any other app — including yours.

So for those of you who have a mobile app or plan to build one, it’s always a great idea to follow the lead of those who succeeded before you. To say Uber is a success is an understatement.

Don’t get me wrong; I’m not saying that you’ll be the next Uber or completely revolutionize an industry the way they have, but don’t sell yourself short. Either way, you can still learn from their business model and path to success.

This guide will cover the latest Uber revenue and usage statistics. You’ll see how this business has been booming, and how you can apply those same concepts to your own app.

Continue reading “Uber Revenue and Usage Statistics”

Top Mobile Ad Networks (2021)

It’s no secret that we’re living in a mobile world. Everything seems to be trending in a mobile direction in 2021.

In fact, over 52% of all Internet traffic worldwide comes from mobile devices. That’s more than double the percentage of traffic from just five years ago.

As these figures continue to trend upward, mobile advertising is following suit and growing accordingly.

Marketers and publishers have recognized that they need to target consumers with platforms and devices that they are using the most. Consumers in the US spend 35 hours per week using mobile devices. 92% of mobile time is spent on apps.

But with mobile app usage on the rise, advertisers aren’t just using mobile browsers to advertise anymore.

By 2021 in the US alone, the gross expenditure of in-app advertising is expected to reach $201 billion.

If you combine that number with mobile app store advertising, that’s an anticipated $340 billion spent on mobile ads. We’re just two years away from those figures. That’s more than 2.5x higher than 2016.

These advertisements are facilitated through mobile ad networks.

But there are so many networks out there. It’s overwhelming, to say the least, and difficult to choose which one is the best.

There are two ways to approach this. You can take advantage of these networks to purchase ads and promote your product, service, app, brand, etc. Or you can sell advertising space on your platforms. Maybe you’re interested in a combination of both options.

Regardless of your unique situation, you’ll definitely benefit from this extensive guide on mobile app networks.

Continue reading “Top Mobile Ad Networks (2021)”

Ultimate Mobile App Stores List (2021)

At one time, social media consisted of just a handful of sites. Over time, however, numerous niche and specialty social media sites have proliferated, giving consumers more choices. The same is true of mobile app stores.

App creators and consumers no longer find themselves limited to the Google Play Store and the Apple App Store. Many other options and alternative app stores exist, and since such app stores are smaller than the Big Two, apps prove far more discoverable via these platforms.

Mobile app stores designed for specific niches and industries or for particular markets deserve your attention if you want more app downloads and better visibility. No matter the nature of your app, you want people to use it and interact with your brand.

Unfortunately, many mobile app stores have shut down over the last few years, creating confusion among both brands and consumers. That’s why we need an updated mobile app stores list so you know where to reach consumers in 2021. Continue reading “Ultimate Mobile App Stores List (2021)”

How to Value a Mobile App?

Today, thanks in no small measure to platforms like BuildFire, there are more successful mobile, SaaS and marketplace apps in the market than ever before.

While there are numerous different kinds of monetizable applications that can be sold—for instance, marketplace apps like those for Shopify and Magento which are often third-party “add-ons” and SaaS apps which are typically hosted in the cloud and accessed through a browser or proprietary client—mobile apps tend to be more universal in nature and refers to any application deployed locally on a laptop, desktop or mobile device.

Here, we will refer to these universal apps as we focus on how to value an app. Continue reading “How to Value a Mobile App?”

Implement In-App Referral Programs for Your Mobile App

Your app has finally launched. You’ve got lots of users who are active and using your app on a regular basis. This is great news.

But if your download rates are starting to plateau or even possibly taper off, you’ll need to come up with creative strategies to get your app in the hands of new users.

There are lots of ways that you can approach this. But one of my favorite ways to get new downloads is by getting your current users to recommend your app to other people.

Why would anyone do something like this? You’ve got to give them a reason to. Implementing an in-app referral program is the way to make this happen.

For those of you who aren’t that familiar with this concept or need some help getting steered in the right direction, you’re in luck.

As an industry expert, I’ve got plenty of experience with in-app referrals. I’ll show you how to implement a mobile app referral program that actually works.

Here’s everything you need to know before you get started.

Continue reading “Implement In-App Referral Programs for Your Mobile App”

What is a Push Notification? And Why It Matters?

If you’ve got a mobile application, then you need to know what push notifications are.

Some of you may know what a push notification is and how it works, but are you effectively using them to your advantage?

Push notifications are a great marketing tool for anyone with a mobile app because they help you stay in contact with your users.

Just make sure you use this strategy carefully.

If you go overboard and use this method too often, it can cause users to mute your push notifications. This is obviously something you’ll want to avoid.

For those of you that aren’t sure what push notifications are and don’t know how to use them, I’m here to help. That’s why I created this guide.

As an industry expert, I’ll explain everything you need to know about push notifications.

That way you’ll know how to use them to improve your existing mobile application. Let’s dive in. Continue reading “What is a Push Notification? And Why It Matters?”

23 Mobile Technology Waves for 2021

In order to be successful in any business, you’ve got to always keep your finger on the pulse.

Stay updated with industry trends in addition to researching your competitors. It’s no secret that our world is moving in a mobile direction.

That’s why every business, regardless of the industry, needs to stay updated with new mobile trends. This is especially important for companies with a mobile presence, such as an app or mobile site.

Whether you’re a mobile app developer or you run a local pizza shop, it’s important to stay educated in the mobile space.

This statement holds true for those of you who don’t have a mobile app as well. That’s because you should be thinking about mobile application development if you’re not already in the process.

But with so many channels of information at your fingertips, it can be difficult to determine what trends are legitimate and which ones are just a fad or fake news. That’s what inspired me to create this guide.

As an industry expert in the mobile space, I’ve narrowed down the top 17 mobile technology waves for the coming year. Here’s what you need to know.

Continue reading “23 Mobile Technology Waves for 2021”

Geofencing for Small Businesses

Small businesses can’t survive without the customer.

While this statement holds true for all companies across every industry, the bigger players on a larger scale won’t crash and burn if they lose one customer. But small businesses can’t afford to lose any.

As a small business owner, I’m certain that you’re aware of this. You’re used to interacting with your customers on a daily basis and you understand how valuable they are for your survival.

Here’s something you need to closely monitor. What’s your customer acquisition cost? If this number isn’t something that you know offhand, it could be a problem.

If customer acquisition costs get out of hand, it could have a snowball effect on your company.

Rather than focusing your efforts on customer acquisition, you can spend more time on customer retention. You’ve got a much higher chance of selling to an existing customer as opposed to a prospective customer.

sell to existing customer

If your retention tactics are getting stale and don’t seem to be working, you can use new technology to assist these efforts.

You can use geofencing to get your current customers to spend more money and also acquire new customers at the same time.

For those of you that aren’t familiar with geofencing or don’t know how to apply it to your company, I’ll explain what you need to know.

Geofencing technology can make drastic improvements to your small business. Here’s how you can use this strategy to your advantage.

Continue reading “Geofencing for Small Businesses”

Why Users Mute Push Notifications

Do you want to communicate with the people who downloaded your app even when they’re not using it?

Push notifications can accomplish this.

You can send notifications directly to each user’s device, and it will appear on their screen as if they just received a text message.

Sounds like a great way to engage with your audience, right?

There’s not a clear black and white answer here. Push notifications can be helpful, but only when they’re used properly.

If you’re improperly taking advantage of this tool, then it’s going to have the opposite effect. Instead, users will mute your notifications.

That’s a place that you don’t want to find yourself in.

So whether you have an app that’s already been launched or you’re still developing a mobile app, you need to be thinking about push notifications.

On average, more than half of app users enable push notifications.

ios android notifications

More Android users enable push notifications than iOS users, but Android dominates the global market share. So it’s safe to say that the majority of people want to get push notifications.

But with that said, there are certain reasons that force a user to turn these notifications off.

If you’ve been getting muted or you’re trying to avoid getting muted, this is the perfect guide for you. I’ll explain why app users mute push notifications and how you can send notifications without getting turned off.

Continue reading “Why Users Mute Push Notifications”

How to Turn Your Mobile App Failure into Success

Everyone makes mistakes.

Launching a mobile app doesn’t always go according to your plan. You’ll hit some bumps and bruises along the way.

It’s even possible that your app was a complete failure. This is a disheartening reality for some people, but you’re not alone.

In fact, 30% of mobile applications fail within 12 to 18 months of their launch. Furthermore, technology projects as a whole tend to run over budget by 45% and underdeliver by 56% in terms of projected value.

More than 60% of apps on the Google Play Store see an 80% decline in downloads after their first week of launching.

Here’s something else to consider. The majority of smartphone users don’t even download one app per month.

one app per month 1

This makes it extremely difficult to be successful in this industry if you aren’t taking the proper steps in your planning, development, launch, and maintenance stages.

Let me be clear. I’m not telling you all of this information to discourage you. I’m actually trying to do the complete opposite.

I know that it hurts, but you shouldn’t feel ashamed that your app failed. It happens to more people than you probably realize.

So you made some mistakes. Rather than feeling sorry for yourself, it’s important that you learn from them.

When you take this approach, all of the time and money that was spent ends up being valuable rather than being a waste.

I know lots of people who have launched failed apps. They were able to bounce back and become successful.

That’s why I came up with this guide. I want to teach you how to do the same.

Here’s what you need to know if you want to turn your mobile app failure into a success story.

Continue reading “How to Turn Your Mobile App Failure into Success”

How to Validate and Turn Your App Idea Into Reality

It’s easy to come up with an idea.

But following through with that idea and building a mobile application is not the easiest process.

Fortunately for you, I’ve been through this before.

I know what it takes to validate an idea and turn your app into a reality.

It’s absolutely essential that you go through the validation process. Otherwise, you could start dumping money into an idea that won’t give you any return on your investment.

I’ve seen that happen to people as well.

If you want to develop a successful app, you’ll need to be ready to put in the time.

It’s not really something you can just do as a small side project.

Mobile applications are a business, and that’s exactly how you should treat the process.

One of the biggest problems I see from people who have failed app development projects is that they get in over their heads.

They think their idea is great, so they tell a couple of friends and they hear, “You should totally make that an app!”

So they hire a developer and start building, but they skipped the validation steps.

If you follow the procedure that I’ll show you, it will make the process much easier and minimize the chance of failure.

At worst, you’ll learn early on that your app isn’t a viable business before you pour too much money into it.

Here’s what you need to do.

Continue reading “How to Validate and Turn Your App Idea Into Reality”

iPhone Users vs. Android Users: How Do They Behave Differently?

Smartphones are becoming small extensions of us and send messages about who we are to those around us.

Our phones are now an integral part of our lives and we’re more mobile than ever. One of the most recent US Mobile App Reports from comScore indicates that:

  • We now spend 50% of our digital media time in smartphone apps
  • Time spent in mobile apps absolutely dominates over mobile web
  • We most often only access 20 or fewer apps in a month, but we position them on our screens in a way that makes them easily accessible

And what’s even more interesting is the fact that our choice of smartphone and mobile platform can speak volumes about our behavior, habits, and even personality.

This post will help you understand the different context your app may face between iOS and Android users. It will also show you why you may want to measure your app’s success differently because of this.

Let’s go!

But first, the basics on smartphone users and the mobile OS market share

Let’s begin by covering some basics on the mobile operating systems market. Android devices and Apple devices combined make up over 97% of the mobile OS global market share. And as of August 2017, Android smartphones take up almost exactly two thirds (64%) of those! 

Because of its broad price range and a lower entry-level price point, Android has the largest global share in lower income areas and developing nations. It holds an advantage over Apple in emerging markets such as Asia and Africa.

Apple, however, dominates the profit share despite Google’s global dominance of market share because the average iOS user is more active that the average Android user.

They offer different capabilities

While these two operating systems dominate the percentage of smartphones sold across the globe, there are several key differences between Android and iOS that affect user experience at its foundation and the choices we make when we engage with either of them.

Apple is incredibly strict when it comes to app submissions, push notifications, rules and timelines, and they push operating system updates to users to ensure consistent experience for them.

On another hand, Android apps and app listings can be updated without a human review. They are also fragmented across various phone manufacturers such as Samsung, LG, HTC and Motorola, which gives a customizable experience to the end user.

Now, both of these scenarios come with benefits and disadvantages, and if you ask the users of either iOS or Android, they will tell you it’s exactly what they want. Apple users are usually loyal to the consistent experience across all their devices and any updates that come along, while Android users vouch for the freedom and customizability their devices provide.

This just goes to show that, while all smartphones are similar in their core purpose, each user sees their own smartphone in a unique way.

Android vs. iOS Users: Differences in core demographics

As mentioned earlier, Android currently has the largest global platform share compared to the iOS market share, with a particular prominence in lower income areas and developing nations. Comparatively, iOS users typically have higher income, higher education levels, more engagement, and spend more per app. Of course, that doesn’t mean that those who have those same characteristics won’t own an Android device and will only use iOS devices. Instead, this data is simply indicative of the general Android population.

Men are slightly more likely to be iOS users than women. Android seems to be the most common platform among all age groups, but its edge over iOS was a bit smaller in the 65+ age bracket.

While the age and gender differences of users between platforms probably aren’t significant enough to influence a platform decision for an app, income and location definitely shouldn’t be neglected. As you’ll see below, this can impact actions like in-app purchases and paid subscriptions, which plays a huge role for a business model that relies on such behavior!

Does personality play a role?

Believe it or not, we apparently choose our smartphones based on how introverted or extroverted we are! According to a study, Android users are less extroverted than iPhone users, and they are perceived to have greater levels of honesty and humility.

Android users are also more likely to prefer saving their money and to say they tend to follow, while their iOS counterparts prefer spending their money and they’re more likely to say they tend to lead.

However, I wouldn’t be too concerned about the personality differences when it comes to the platform choice for an app; every user is unique in a much more granular way than a study can show. As long as you focus on your app’s goal and your user’s intent, you’re good to go!

The approach to technology

According to a poll conducted by Hunch.com, iOS users are more likely to be early adopters and to have first used the internet before 1992. They also seem to be loyal to Apple, as they are more than 100% more likely to own a Mac computer compared to Android users.

On the other side of the spectrum, Android users seem to be late adopters and they are less likely to backup their computer. They prefer a full-featured device at the expense of its appearance, and they are more likely to use Yahoo Mail as opposed to owning an email domain associated with work or their website.

Push notifications behavior

It’s fascinating to see that even actions like reacting to push notifications vary so much between Android and iOS users. This will help you benchmark your open rates better based on the device your user is on!

About 3.5% of Android users open push notifications, while just under 1.8% iOS users open them. One of the reasons for this discrepancy may be the fact that push notifications on Android stay visible on the lock screen until the user actions on them. On an iPhone, they disappear after the first screen unlock.

There’s a chance that this exact difference in features causes iOS users to open push notifications quicker. It only takes an average of 7 minutes for an iOS user to respond to a push notification, compared to 48 minutes for Android user. This may indicate a higher quality of interaction when it comes to Apple users.

Acquisition, in-app engagement and retention

Liftoff released an interesting set of data that covers the cost necessary to acquire a mobile user who subscribes to a paid service, as well as the post-install engagement activity.

This data is segmented based on whether the app main goal was registration, reservation, purchase, in-app purchase, or a subscription. Here’s how the cost per acquisition varies between iOS and Android:

iOS vs Android behavior

(source: Liftoff 2016 Mobile Index)

When it comes to user engagement after installing the app, iOS outperforms Android in all the mentioned categories, except for the registrations, where Android has a narrow advantage:

iOS vs Android behavior in app

(source: Liftoff 2016 Mobile Index)

On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users.

iPhone owners are sometimes described as smartphone “power users” and tend to engage with more content on average. On another hand, the Android platform has a greater number of media users in each category.

This means you may want to consider whether audience size or engagement is the more important determinant of success for your app. Which one means more to you: a higher number of users, or the users that engage more? A lot will depend on the goal you set for your mobile app.

Consumer spend and mCommerce

As I mentioned earlier, there seems to be a gap between the purchase power of an average iPhone user compared to an Android user.

The median iPhone app user earns $85,000 per year, which is 40% more than the median Android phone user with an annual income of $61,000. And even though Android has far more downloads than iOS, iPhone users spend twice as much as their Android counterparts. Also, in Q1 of 2017, iOS spending jumped 45% year-on-year, while Android’s grew 40%.

The average in-app shopping check is four times higher for an iOS user! If you’d want to develop a mobile shopping app, iOS development would make all the sense. However, Android users love digital utility apps like launchers, anti-virus apps and performance boosters, and they are ready to pay for those and spend on them 5 times more than iOS users.

iPhone owners are also more likely to make purchases on their phones on a regular basis. These are important considerations for both retail app developers and those seeking to monetize via paid apps or in-app purchase. Mobile ads are the main source of revenue generation in Android apps.

Loyalty to a specific platform

When compared to the Google Android user base, iOS users are more loyal and have more spending power. As I touched on briefly earlier, Android users love the openness of the platform and they like to customize their device, while iOS users like to keep their devices straightforward and spend more time on trying out various apps.

It seems that iPhone owners tend to think very highly of their devices, and are likely to remain iPhone users over time as a result of that. And while the percentage of highly satisfied Android owners is fairly high – 48% – it is quite below the 62% of iPhone owners that feel the same about their smartphone.

When to choose which one

With the growth of both Apple’s App Store and Google’s Play Store, the ideal development path you can take is hybrid development for both platforms. The majority of apps can work perfectly across both, and it’s easier to build that way upfront, instead of building for one app store and adding the other one over time.

If you’re set on choosing one platform over the other, however, keep the following in mind:

  • Developing for Android makes sense if your target audience is significantly focused on Android, as well as when you’re focusing on customizing Android user experience and adding to the personalization power that Android has
  • iOS first makes sense when your goals align with the consumer spend, high in-app engagement and loyalty that makes iPhone users valuable; Apple has also reduced approval times and the time to market is working to your benefit

Hopefully, this data gave you some insight into your current and/or future app audience. With some significant differences that we covered, you can now look at your engagement rates, in-app behavior and your success measurement with more insight into what lies behind your user’s actions.

Which differences do you find the most relevant to your current or future app development? Let us know!

10 Content Syndication Tips to Help You Market Your Mobile App

Creating a unique mobile app nowadays is challenging. With so many similar apps out there, it becomes hard to stand out and differentiate yourself from others. You not only have to make sure your app is functional, but it must also be relevant to a particular audience. Otherwise, who’s going to use it? Picture this: You’ve spent so much time developing your app, constantly refining and testing it, and you’ve finally reached a version that satisfies your vision. Great, now you can finally sit back and relax while you watch the number of downloads shoot through the roof. Those daydreams of rolling around in piles of cash seem a bit more tangible now, right?

Well, apologies for busting your bubble, but you’re missing a crucial piece of the puzzle that’ll make your daydream a reality: marketing. Your mobile app isn’t just going to get up and sell itself; you need to have a strong mobile marketing plan in place. If you’re just starting out, you might want to check out these crucial app design tips to keep in mind to promote your product. However, if you already have an existing marketing strategy in place, you might be wondering what more you can do to market your app. This is where you might consider content syndication.

 

What is Content Syndication?

image2

Simply put, content syndication can include repurposing content or creating content for the sole purpose of external publication. This is an important strategy to implement into your mobile marketing plan because you’ll be able to spread your content to a wider audience – an audience who might have never heard of your product otherwise. In this way, you’ll be able to increase engagement around your product as well as increase brand awareness. After all, the more content that is available, the more likely it is for your product to be found! Even though only 14% of companies use content syndication as a distribution method, it actually ranks third in effectiveness at 45%, following SEM and promoted posts.

So what exactly are the best ways to syndicate your content? Here are 10 tips that will help you market your mobile app:

 

1: Know Your Goal

Similar to creating your app, you have to have a clear, focused point of view and know what you want to accomplish. Are you trying to drive traffic through SEO? Increase your customer base? Just building product awareness? Discovering the answers to these questions should be the first step you take in establishing a syndication strategy. With content syndication, you can either syndicate full articles or just a headline, description, and a link back to the original piece of work. Just make sure you know exactly what your goal is so that you can determine for yourself which form of syndication may be best. Keep in mind that this may not depend on you though, as some websites have strict guidelines that they follow.

 

2: Choose Your Partners Carefully

Before you go out and ask others to publish your content, you have to do a little research. Again, the whole point is to capture more leads based off of their existing customer base. Make sure that your syndicated content will do more than just reach this new audience; make sure to intrigue and induce them to check out your product or site as well.

You might want to consider the following: Are these websites relevant to your industry? How do they distribute their content? Who is viewing their content? Know what type of content is posted and which receive the most engagement; the more relevant your content is to their audience, the better the opportunity for lead generation. Ideally, these other sites would have a higher authority than yours, affirming you as a credible author and thereby improving your website ranking. Just keep in mind that outcomes vary amongst different partner sites, no matter how high their authority may be.

 

3: Tailor Your Content for Your Target Audience

image3

Image Source: Aumcore

You need to know your audience (and your partner site’s audience) in order to know what content to present to them. Are they technically savvy? Are they an older generation? Do they respond more to videos rather than articles? Whenever a range of age groups utilizes the same service, it’s best to optimize for each so that everyone can comfortably interact with it, increasing your chances of conversions. If creating graphic content, note that older generations prefer muted colors and larger text as opposed to younger generations who respond well to bright colors.

According to the digital marketing agency, Aumcore, “Part of knowing your audience involves analyzing the apps you’ll be competing with, both directly and indirectly.” You need to be aware of what’s relevant to your target audience, and when posting on a third-party site, be sure to keep their audiences in mind as well. Whatever you do, remember to tailor your content. You don’t want to waste your time publishing things that are irrelevant!

 

4: Syndicate Third-Party Content

With permission from a third-party website of your choice, you can feature their content on your blog. Although this may not be original, incorporating others’ relevant work will help diversify your content and keep ideas fresh. Not only that, but you may also be able to leverage their strengths in order to fill a possible content void in yours.

Similarly, you can have your content published onto another’s website as a guest post. The goal here is to “capitalize on their established audience,” as mentioned by Lead Forensics. In this case, your partner site asks you to tailor something that is more suitable for their site and audience. For instance, you may be asked to change the angle of your content to make it more relevant, or even just make smaller adjustments like tweaking the word count or headline.

 

5: Syndicate on Social Media

image4

It’s no secret that social media platforms are some of the best ways to share your content. In the United States alone, 79% of people use Facebook, and 128 million have registered for accounts on LinkedIn. If you didn’t already know, posting an article on LinkedIn sends each of your connections a notification; this makes content distribution a breeze. If using Instagram, make sure you focus on the visual appeal of your content. Stay consistent with the images you post on your feed; a crisp and clean display of high-quality images on your Instagram account does wonder for your brand image, whereas the opposite could severely harm it. While sharing your content on sites like LinkedIn or Instagram can provide a free way to mass share your content, you can also opt to pay for services such as Taboola or Zemanta that can make your content available to a range of sites.  However, if you want to implement a low-cost content syndication strategy into your marketing plan, engaging regularly with your audiences through your social media accounts can result in high organic distribution through reposts.

6: Choose Your Content Wisely

The content you choose to syndicate should be the very best you have to offer. According to Position², “unlike advertising, the purpose of syndication is not to get audiences to click through to buy, but to click through out of interest.” The goal is to have content that is so engaging that visitors want to learn or view more about your app. We’re not just talking about blogs or articles here either; think about all the other types of content out there! If the goal of your content syndication is to gain more customers, then you should really consider where your visitors might be in their research process. Perhaps they have already been comparing other products when they discovered your campaign. Maybe your content is the first that they see. Either way, you need to be strategic in choosing the content that you share so that it aligns to the audience’s needs as closely as possible.

 

7: Make a Promo Video

Nothing makes consumers more excited about a new release than an awesome teaser video. After all, videos get 4x more traction than articles or blog posts and generate 1200% more shares on social media. Facebook specifically is a great place to put promo videos because you can follow up with ads that convert people into actual consumers. Videos are a pretty powerful marketing medium because once you are able to effectively tap into the emotions of your audience, they are more likely to remember your brand because the story that your video depicted actually means something to them. Eliciting some type of reaction from your audience (e.g., making them think), making them laugh, or influencing them to take some sort of action will not only increase your chances of being remembered, but also your chances of going viral. Since 92% of mobile video consumers share videos with others, why not market your mobile app on a medium that most mobile users utilize?

 

8: Don’t just Republish…Repurpose

Don’t just think sharing the same link on every digital media outlet out there will help you gain a bigger following. Excessive sharing of the same thing is boring! I know you’re thinking, I already wrote a piece on digital marketing, what’s the point of putting the same content in a video? While repurposing your content into another form can be a little annoying, changing up your angle or media type can work in your favor. For instance, repurposing an article into a video or displaying statistics in an infographic are terrific ways to target various audiences. After all, not everyone uses Facebook, and not everyone has a LinkedIn or Pinterest account. So having a link posted on a platform such as Twitter that links to an infographic on Pinterest that links back to your site can immensely aid in increasing the likelihood of brand discovery. That’s three forms of content on three different forms of online media platforms. Imagine the possibilities! So definitely don’t solely rely on one form of content. Switch things up and get creative!

 

9: Monitor Your Leads

Don’t leave your leads unattended! New prospects aren’t guaranteed customers. They may have found your product on your site, yes, but conversions will definitely not be immediate. Be sure to nurture the relationship so that they end up as loyal customers. Monitoring the journey from start to finish will help you figure out what marketing strategy is most effective and will allow you to determine what works and what doesn’t.

 

10: Always Analyze and Adjust Your Strategy

As the idiom goes, you never know until you try. When it comes to figuring out the best way to engage and attract audiences, don’t be fearful of new strategies. What might have worked last year may not be as effective today. If you don’t constantly monitor and tweak your strategies, your business risks being surpassed by others, and your product will be forgotten. By analyzing your marketing plans regularly, you will be able to learn more about your customers and improve your offers. Always remember to measure your results, not matter how successful your syndicated content has become.

 

A Refresher

Syndicate your content if you’re looking for a different approach to drive traffic back to your site. Just note that you can’t solely rely on this method to market your products. Here’s a quick refresher of what we covered:

  1. Know Your Goal
  2. Choose Your Partners Carefully
  3. Tailor Your Content for Your Target Audience
  4. Syndicate Third-Party Content
  5. Syndicate on Social Media
  6. Choose Your Content Wisely
  7. Make a Promo Video
  8. Don’t Just Republish…Repurpose
  9. Monitor Your Leads
  10. Always Analyze and Adjust Your Strategy

So if you find yourself wanting to switch up your marketing strategy, give syndication a shot. However, you must remember to do more than just duplicate your content, but repurpose it in different forms to allow for an increased amount of user engagement. Really understanding the behaviors and needs of your users is vital in making sure that any marketing campaign you employ is successful. Once you’re able to establish meaningful connections with your audience, you’re one step closer to achieving your marketing goals!

 

About the Author: Bianca is a digital designer at Aumcore, offering 360° marketing solutions from mobile SEO to app store optimization. She has a background in video production and web design, and enjoys making animated videos.

What is Geofencing (The Best Answer Ever!)

It’s high time you integrate geofencing into your business. It’s proven to get you more sales, engagement, and loyal customers.

Geofencing is a location-based service that businesses use to engage their audience by sending relevant messages to smartphone users who enter a pre-defined location or geographic area.

There are smart companies that send product offers or specific promotions to consumers’ smartphones when they trigger a search in a particular geographic location, enter a mall, neighborhood, or store.

Do you desire to improve your customer experience? I’m sure you are, considering that 90% of customer experience decision-makers have agreed that a good customer experience is critical for their success.

And with customers being the major source of revenue for every business, delivering high-quality service through geofencing is important. If you’re into any form of digital marketing, you need to take this seriously as it’d help you acquire new customers and convert them into paying customers.

A Study by Bain & Company shows that a little increase of 5% in customer retention, can lead to a profit increase of 25% to 95%. Trust me, these numbers are worth paying attention to!

Since customer retention is too challenging, knowing how to interact with your potential leads in a more personalized manner will definitely help.

A research report by Experian shows that personalized emails sent to consumers have a great effect on open rate, triggered open rate, promotional click rates, and triggered click rates.

So, the earlier you start reaching out to potential and loyal consumers at the most relevant time, with the relevant product/service, the better the results you’re likely to get.

So how do you achieve it?

Simple: Integrate “geofencing” into your marketing strategy and you’d be amazed at the consistent results that you’ll get. Creating geofencing campaigns can truly transform every facet of your business.

Does it work? Well, Papa John’s is renowned for their Super Bowl ads, but they ran a mobile ad triggered by Geofencing solutions from ThumbVista, to promote their Papa Loyalty Programs.

At the end of the campaign, the brand recorded over 68K impressions with 469 actions taken resulting with a .69% CTR. They also gained a brand awareness with the rewards program in a new market area.

You might have heard of it, or this could be your very first time to hear it — and I guess you’re now wondering what it’s all about.

Having been introduced to geofencing and how it can help with customer service, let’s consider a few definitions.

 

What is Geofencing?

According to Techopedia, geofencing is described as:

“A technology that defines a virtual boundary around a real-world geographical area.”

While Wikipedia defines it as:

“Virtual perimeter for a real-world geographic area.”

It’s not some complicated programming language or complex development tool.

Geofencing is a technique of serving smartphone users with ads that are relevant to them, by creating a virtual perimeter or boundary around your business location which notifies users as soon as they enter the boundary.

In other words, geofencing can be regarded as a mobile marketing optimization strategy. So far, you could see the bright side of your business as you leverage on mobile ads that are targeted to your customers within a geographic location.

People are always ‘on the go,’ but they always have their smartphones with them — which they use to research products and services before buying them.

A report by the Office for National Statistics revealed that 58% of internet use ‘on the go’ is on mobile phones or smartphones.

For this reason, you’re no longer at a crossroad on whether you should start building geofencing campaigns or ignore it. Right now, it’s an important aspect of your marketing strategy.

 

Is Geofencing Right For Your Business?

Why is geofencing so important today?

You may not fully be aware, but let’s review some of the reasons that will make you kick yourself in the butt for not leveraging it:

i) Easy customer reach: When it comes to reaching out to your customers, geofencing is an option you shouldn’t neglect — because it notifies your customer about your product/services whenever they’re close to your business location through their mobile phone. That’s cool, isn’t it?

There’s no doubt as to the results it will generate, especially when you consider how addicted people are to their mobile phones.

ii) Instant consideration: Can you call the attention of your customers instantly when they walk by your store without shouting at the top of your voice?

I doubt.

Through geofencing, you’re able to trigger instant messages that pique a customer’s interest and nudges them to come check out the latest deals in your store. Remember that 90% of SMS are read within 3 minutes — so, geofencing campaigns help consumers make informed and instant decisions.

iii) Grows brand awareness: The mobile marketing strategy that leverages on geofencing provides local and multi-channel businesses, the chance to communicate with their potential consumers who are close by and ready to purchase through mobile phones.

These messages serve as a reminder to your consumers to choose your brand out of the thousands of other similar businesses around a particular location.

iv) Reduction in cost of marketing: With the high cost of creating ads campaign, using geofencing is sure to cut down the cost and still produce a great result — since it only focuses on local consumers and these consumers are likely to buy from you.

Geofencing is more like an extension of your restaurant, store or shop. And with geofencing you don’t need to stand in front of your store to call anybody that passes by, because you’ve already known your potential consumers.

You’re also provided with the opportunity to offer your products/services to your customers at the right time when they’re in need of it.

With the availability of GPS on virtually all smartphones and tablets, efficient tracking is now easier for both marketers and consumers.

This new development has also given rise to new marketing opportunities for online entrepreneurs, because they can now locate their potential consumers right on the go.

A lot of brands have recorded success through their geofencing campaigns — especially those with highly classified data that need utmost security.

Here are some of the business models or organisations that can make use geofencing application:

i)  Asset management: The application will notify a network administrator when a company asset, meant to be used within the firm goes out. And from there, they can track the location and also lock it from being accessed.

ii) Fleet management: In this field, geofencing is used to notify a dispatcher when their vehicle goes out from its route.

iii) Human resource management: Here geofencing is used to restrict staff from having access to some spaces within the firm, without a second authentication.

iv) Drone management: It’s used to create a temporary restricted area for drones, during a sporting event.

v) Marketing: A brand can use geofencing to notify their customers of their coupons, new product, or ongoing promo when the consumer enters a specified geographical region with their mobile phone.

vi)  Law enforcement: In this instance, geofencing can help the security authority when a person under house arrest goes out from the building.

 

How Does Geofencing Work?

So far, we’ve covered a lot about geofencing and what it can do for your business. Do you know how it works?

It’s simple though. Geofencing helps you to keep in control of your business by notifying you when a potential consumer is passing by your store, by a competitor’s, or entering into a predefined area.

To get it working, you need to use a mapping product like Google Map to map out the regions you want to geofence. This region can be in a circular or polygon shape in most cases.

Once your desired region is mapped out for geofencing, you can then target your consumers via their mobile phone’s GPS.

Then, you can monitor your geofence through the day for potential prospects or customers who might be interested in your offer. It keeps to track them until that parameter is breached — either they’re trying to enter or to go out.

In fact, for a successful geofencing to be attained, you also need to incorporate a definite customer targeting, and personalized messages.

Solely depending on technology is not effective.

Benefits Of Geofencing

The need to leverage on geofencing cannot be overemphasized. Though it’s still a new practice, but the rate of success achieved with it is immeasurable.

A study shows that consumers love receiving location-specific offers right on their phone, due to its location relevance and interest.

That said, here are some benefits you wouldn’t like to miss:

i) It serves as an ads portal: This is obtained when potential consumers are close to your store and you’re notified of their presence. Sending your new products to them, free giveaways and discounts, will definitely get them to consider your store.

ii) It targets your potential consumers: Social media has a bigger marketing opportunity since it’s populated with a lot of consumers that are ready to read your messages and stick to your brand.

But with the help of geofencing, you can focus your campaign to the user that are more likely to convert — especially those local consumers.

Interestingly, these are the consumers that will be excited to walk into your store and make a purchase after seeing your ads.

iii) It links your offline business to your online presence: With geofencing, you can notify passersby to look you up on social media for better customer engagement.

In fact, it serves as your gateway to your social media and internet identity.

iv) It provides real-time analytics: No doubt, a good marketing requires a to-and-fro conversation between the customers and the marketers.

Geofencing makes it a lot easier and more effective.

Because it notifies you as soon as a consumer enters your marketing region so that you can properly prepare to receive them in your store.

v) It offers a service: Since the mobile use rate is high and users are highly interested when they’re online, offering a free WiFi in your Restaurant, Bar, and Hospital will definitely improve customer experience.

This can be achieved by simply sending messages to passersby via geofencing, and notifying them of the free WiFi they can enjoy while in your place.

And don’t forget this has its benefits.

vi) It secures your products: Since you can keep track of people’s location with geofencing, it can also be used for tracking your employees and products.

With this technology, you get notified when an employee leaves his/her duty post or when a product is illegally removed.

 

Case Studies From Companies Using Geofencing

The use of geofencing is gradually becoming popular, though it’s a new marketing practice. Good news is, businesses have recorded lots of success with it. Let’s see:

i) Elle Magazine successfully increased sales with ‘shop now!’ mobile pop-up to connect potential buyers to selected stores, using the location-based offer. All thanks to geofencing.

ii) Uber Car Hiring Service also used geofencing at LAX to notify people around that they can get a cab to wherever they’re going within a minute, just with a click.

iii)  Wal-Mart is another brand making it real big with geofencing. Their app comes with a store mode that picks up signals when a buyer is within the store, and delivers coupons and e-receipts.

 

Geofencing Tools

Getting appropriate marketing tools will help you get things done on time and more efficiently. Below are some of the best tools you can use:

i)  xAd: This tool eliminates every form of assumption in marketing, because it serves messages based on your potential consumer’s location.

xAd has a proprietary platform that automatically creates boundaries around places often visited by a consumer. For example, a Restaurant, Shopping mall.

It’s with these insights that marketers can target ads to their customers when they’re within those locations.

ii) Koupon Media: This tool prompts a targeted offer to shoppers when they’re within the store.

Koupon Media has features that study the behavioral attribute of buyers within the geofenced locations, and uses it to present the buyer with offers they can’t resist while they are shopping.
iii) NinthDecimal: This helps marketers to target consumers near their own stores or competitor’s locations, with tangible media ads through phone calls, appointment requests, and couponing.

It also has a walking and driving map to easily lead your customers to your nearest sales point.

 

In Conclusion

In today’s modern world, people are either asleep or connected.

– Janice H. Reinold said.

Your customers are attached to their mobile phones all the time. It’s your responsibility to engage these customers when they’re not asleep.

How To Promote Your Business: 20 Proven Strategies

Success in business breaks down into two simple things:

  1. Can you supply something that people want at a price they’re willing to pay?
  2. Can you get your offer in front of those people?

Nine times out of ten, people start a business because they are capable, competent, or even brilliant at that first part. They know their industry and they are able to supply what people want.

The second part is where things get tricky. How do you get your offer in front of the right people? Or in other words, how do you promote your business?

Today, we’re going to be looking at # incredibly simple yet highly effective ways to promote your business. You can implement all of these quickly without needing special expertise or significant investment.
If you’ve been looking for new ways to reach your target audience, you’re in the right place.

1. Insert Calls To Action In Your Team’s Email Signatures

The average office worker sends a receives 122 emails per day. For a business with ten staff, that adds up to around 600 outgoing emails per day.

These emails are actually a tremendous promotion opportunity, but not using traditional email signatures. Nobody is going to take notice of your employees’ job titles or websites. Nobody cares about your favorite quote.

What CAN get attention is a big obvious Call To Action button.

CTA on emails

Notice how well this CTA stands out and attracts attention.

When you view email signatures as a marketing tool, they become dynamic ways of introducing your products or services to potential customers.

For a single email, you can simply set something like this up via your email client, but if you are interested in rolling it out across your entire team (most beneficial), you’ll want to use an app like Sigstr, which will let you manage signatures and rollout campaigns across your entire team at once.

The best way to take advantage of email CTAs is to offer some sort of lead magnet or freely available offer that will interest your target audience and push them forward in your funnel.

2. Set Up A Google My Business Account

Google is not only a search engine, but also a small business directory. Take advantage of these tools. Setting up a Google My Business Account provides three major benefits for companies who rely on local business:

  • Your local business is listed on Google maps and search.
  • It’s good for search engine optimization, so that your business gets found easier by the people who are looking for the services or products you provide.
  • It’s good for when your customers start adding reviews of your business; these reviews help Google display your business in their “3-pack”, which gives you free advertising at no cost.

Google My Business

Google My Business Reviews have earned these companies the top spots in Google search results.

Your GMB listing is the baseline for all your online citations and listing, and it’s important that every listing matches your GMB listing, particularly when it comes to your three primary pieces of information, known as NAP (Name Address Phone Number).

3. Audit Your Online NAPs

NAP stands for Name, Address, Phone number, also often referred to as citations.

Out of Moz’ top 6 “Foundational Ranking Factors”, (for search engine ranking), 3 are related to NAP quantity, quality, and consistency, and out of the top 13 “Competitive Difference Makers,” 6 are about NAP quantity, quality, and consistency.

If you’ve listed your company on Google My Business, you need to make sure the details there are the same for all your online listings.

Good & Bad NAP

Image Credit: Moz

If any of the details elsewhere are not the same as it is listed in Google My Business, then you might not be “rewarded” by search engines and it could also damage your search ranking.

A suggestion is to keep an Excel spreadsheet of all your listings, to make it easy to keep them consistent.

Moz offers in-depth information about NAP audits and how to do them.

4. Set Up A Joint Venture

As I mentioned earlier, promoting your business is all about getting your offer in front of the right people. One of the easiest ways to do this is to find existing audiences filled with the “right” people and simply place your offer in front of them.

In some instances, that can be done via advertising, but an even better option in the short term is to partner with non-competing businesses marketing to the same people as you are.

Joint ventures are a brilliant way of getting more customers fast. Take Teachable, which was started in 2014 by Ankur Nagpal. He says that 6 months into starting the business, they had less than 20 active customers making money from courses. In 2015, they created a joint venture which gave them more customers fast.

Nagpal lists a few examples of joint ventures they’ve since used in their marketing strategies, one of them being a simple affiliate partnership with marketer Melyssa Griffin. Teachable gave Melyssa a unique promotional tracking link plus 50% commission on every sale.

Joint Venture

Melyssa Griffin, affiliate marketer and joint venture partner with Teachable.

Find out more about joint venture examples from the founder of Teachable, which now boasts a monthly growth rate of more than 20% in 2016, increasing its revenue tenfold in one year, with more than 1 million students.

5. Create An Email Marketing Strategy

Email marketing is the cornerstone of online marketing.

From a technology standpoint, email has withstood the test of time as a communication channel. From a marketing standpoint, email converts at a higher rate than nearly any other channel.

As recently as 2016, email marketing was the leading marketing expense among global business leaders.

Email Marketing Strategy

Email marketing allows you to nurture relationships with potential buyers over time. It allows to place visitors who aren’t ready to buy into a funnel that keeps them connected with your business instead of having them forget about you.

To begin taking advantage of email marketing, you’ll need to create something valuable that can be given away for free in exchange for a visitor’s email address. Digital info products are often best for this purpose.

Next, you’ll want to create a series of emails designed to introduce the new lead to your offer, establish your authority in the industry, and deliver educational value on related topics of interest.

To learn more, check out these fantastic email marketing examples.

6. Offer a Free Or Discounted Product/Service

In a similar vein to the lead magnets we just talked about, offering something free or at a discount is a great way to draw in new customers. Depending on your business model, it can even be effective to take a loss on this in order to pull in market share.

There are many iterations of this that can be used to drive leads, sales, referrals, etc. Ecommerce stores in particular have had amazing success with introductory discounts.
Here’s an example from lingerie e-retailer Yandy.com:

Offer a Free Or Discounted Product/Service

Other possibilities include free software apps or free trials. For example, BuildFire allows prospective customers to create an app for free, allowing them to experience the actual product before being required to pay anything.

7. Give A Presentation or Webinar

This strategy can be equally effective online and offline. By offering a webinar or workshop, you can attract your target audience and collect their contact information for future followup.

First locate where your target audience hangs out, then set up meetings. For instance, AwaiOnline recommends “Lunch ‘n Learn” sessions of one hour. Organize lunch and do some advertising to the right people, and then teach them something in one hour, over lunch. Try hosting it at your local Chamber of Commerce or other business networking groups.

Copywriter freelancer Steve Slaunwhite used online “Lunch ‘n Learn” sessions to promote his copywriting services to his target audience and said, “The Virtual Lunch ‘n Learns would get me in front of my target audience and position me as an expert at what I do. Of those who attended the teleconferences, some would decide to give my services a try. These were small numbers of prospects, but they were high quality. I got several leads and referrals and some very good clients by doing these sessions.” (Source)

Mary-Ann Shearer, health guru, whose vegan restaurant is located in an area known for its affinity for meat, educates people by holding talks for groups at gyms, running clubs, churches, etc. When she does, she gets email addresses from people that are already “sold out” to her, because within minutes, she is able to prove herself as an authority on her subject. When her presentation is over, she has collected well qualified leads; people who are sure to start buying products from her online store.

Give A Presentation

Mary-Ann Shearer conducting a group talk about natural health at a local gym.

If you don’t want to go the offline route, you could instead host a webinar or podcast interview (I recommend using PodMatch.com to quickly get booked on podcasts), or do a joint venture with a partner who hosts a webinar, as a way to collect email addresses.

PodMatch

Jeff Rose hosted a webinar on “How to Protect Your Investment Portfolio”.

8. Ask for Reviews

54% of people visit a website after reading positive reviews about the business, and 84% trust reviews as much as they trust a personal recommendation. (Source)

Reviews build trust and credibility for your business, and they carry a lot of weight. You can also use them on your website, specifically your home and about page. But that’s not the only thing reviews are good for. They also increase your search engine ranking, which results in increased website traffic. Why? Because search engines recognize the value of customer reviews.

Bella Luna Toys, an ecommerce company, started using reviews on their website, and since doing so, their conversion rates shot up by 15%. They’ve also generated more than 4500 genuine customer reviews. (Source)

Ask for reviews

Bella Luna Toys have increased conversions by 15% since incorporating reviews onto their website.

To collect reviews, simply setup your Google My Business listing and other citations that take reviews, and then send the links to your customers with the request that they leave a review. Alternatively, you can use an app like Yotpo to collect written reviews or VocalReferances to collect video reviews as an automated part of your checkout system.

9. Comment on Blogs In Your Niche

Leaving a comment on other related blogs can help rank your content on search engines faster, because:

  1. Adding a link to your site from a comment on another site, gets Google and other search engines to pick it up, and if the website you’ve left a comment on, is reputable, search engines are likely to index your content with a higher ranking, because of your association to the website through the link left in your comment.
  2. If your comment adds value, it may get attention from a future customer who is so impressed by what you’ve written, that they click back to your website.
  3. Adding value-add comments on other blogs helps build relationships with bloggers and others in your niche, which may very well open doors to joint ventures.

Comment on niche blogs

Example of comments that are well written and add value to anyone reading them.

The image below is taken from a data analytics page and shows how backlinks from comments are counted, even if they are no-follow links.

Link building

10. Do “It” Better Than Your Competitors

Business are often started as an attempt to do something better than the existing marketplace. The same mentality is true for promotion.

When it comes to any marketing channel, usually the top marketer or two in that channel will captivate 90% of the competition. Instead of being middle of the road on multiple channels, it’s best to identify a channel where you can “do it the best” and pursue that channel.

For instance, an online academic book and technology business in Port Elizabeth, South Africa, wanted to increase their website visitors. A consultant was brought in who compiled a report showing what the worldwide benchmark company was doing, and these are some of the findings:

The benchmark company had a whopping 7394962 Facebook likes, with a 100% response rate, while the other company had a mere 5839 Facebook likes, and a 0% response rate. In addition, the benchmark company had tons of content and their product descriptions were customized.

Forums

When analyzing the online activities of a worldwide benchmark company, it was found that their differentiating factor was lots of value-add content.

Next, they checked how their top local competitors were doing online, and found that if they were to implement a content strategy, they could whip all the others in their area.

What they took home from the analysis:

  1. The need to start creating Facebook posts that would attract their target audience, and to start paying for Facebook ads to boost their Facebook page engagement rates.
  2. The necessity of responding quickly to social media messages from their customers.
  3. The need to start writing customized product descriptions.
  4. The importance of website content.

11. Write A Bunch Of Guest Posts

Guest posting is one of the most effective ways to promote your brand online.

Guest posting is where you can write an article for another website that they then publish and promote to their audience.

While guest posting will rarely drive any significant amount of actual traffic, it can be very valuable for a number of reasons:

  1. Establish yourself and your brand as an authority in the space
  2. Get backlinks to your website from popular, high-ranking websites
  3. Get your brand directly in front of your target market
  4. Network with influencers in your niche (potential joint venture partners)
  5. Link to people who will then link to you in their own guest posts

Silvio Porcellana is the CEO and founder of Mob.is.it. The company provides a tool which helps agencies and professionals build mobile websites and native apps.

When he realized that the website needed more organic search traffic (visitors brought in from search engine results), they decided to implement a guest blogging campaign.

Within 5 months, they published 44 guest posts on 41 different blogs. The result?

The website’s search traffic increased by 20%.

Here’s an illustration by Writers In Charge of why guest blogging is so effective:

Guest blog posts

12. Utilize Facebook Instant Articles

Facebook Instant Articles is a distribution platform where you can share content just like you would on your own website, or on Linkedin articles, but with interactive elements that enhance the mobile viewing experience. The content on Facebook Instant Articles is accessible to Facebook users on Android and iPhone devices.

It’s especially valuable if you want to build value, credibility and brand awareness. The benefits of using this function is:

  • Fast load time. Facebook reports that Instant Articles has 70% lower bounce rates and 30% higher share rates than most of the web articles accessed via mobile devices.
  • You can make money right from the platform with your own display and media rich ads and you also have the ability to display Facebook Audience Network ads if you so choose.
  • You have control over your own branding.
  • The platform allows integration with other measurement tools like Google Analytics.
  • Interaction for a better reader experience.
  • You can add content that’s already been published on your website, and there’s a plugin to make it all easier if you’re on Wordpress.

Gray Television integrated local news with Instant Articles and generated $250,000 in revenue from the Facebook Audience Network.

FB Instant Articles

Gray Television integrated Instant Articles with local news.

13. Use Visual Media To Build Your Social Media Presence

There are 2.3 billion active social media users. Whatever your target audience looks like, you can find them on social media, and visual content is one of the best ways to expand your social presence.

Here’s a good place to start:

  1. Create visual content that is relevant to your niche
  2. Use high quality images or video
  3. Get your customers involved
  4. Tap into trending hashtags and current events

In the beginning, before you have an audience of your own, it’s important to engage with people directly and tap into your target niche. One of the easiest ways to find these individuals is hashtags.

These are images that were uploaded to Instagram, all hashtagged, “veganrecipes”:

Use Visual Media

If you wanted to get in front of people in the vegan niche, finding out what people are talking about and favoriting around #veganrecipes would be a great place to start.

For more insights into this strategy, read this case study about how Fusion Farm used hashtags to promote an event.

14. Create Content That Attracts Your Audience

Some of the tops blogs in the world make an average of $15,000 to $30,000 a day.

People love consuming blog content online, and it’s highly unlikely your niche is exempt. In order to tap into that demand, you simply need to create content that attracts the same audience you wish to sell to.

For example, Glen Allsop, founder of PluginID, was a complete newbie in his field when he first started blogging. Because of adding great content to his site, his subscription list grew to 26,000 subscribers, many of whom also became customers, helping his business take off.

Create attractive content

Glen Allsop’s internet marketing blogging content grew his subscriber list to 26,000 in a short timespan.

And just like we are giving you ways to promote your business, you will also need ways to promote your blog content.

15. Promote Your Content

Promoting blog content is a great way to build authority in your niche will also directly promoting your business. In fact, it’s one of the few ways you can get away with shamelessly promoting yourself. You can share blog posts is a lot more locations than you can directly advertise a product or service.

There are many, many ways to promote content, but here are some of the best ones I’ve tried:

  1. Send the content to your email subscribers
  2. Share it with your social followers
  3. Share it on Reddit and other community sites
  4. Use the best paid promotion channels you can find
  5. Answer questions on Quora
  6. Etc.

Promote your content

There are many different ways to promote content, and to know what will work for your business, at the end of the day, you’ll just have to experiment.

16. Implement Search Engine Optimization

Search engine optimization, mostly known as SEO for short, is a way to optimize a website  for search engines and improve your search engine rankings.

The goal is that when people search via Google for phrases that are relevant to your product, your website shows up as quickly as possible.

Implement SEO

Unlike most other promotion tactics, getting your site ranked for various keyphrases will result in increasing amounts of traffic over time, or at least for as long as people continue to use search engines.

You get traffic month and month after month, and outside of the expense to rank the site and maintain your ranking, the traffic is free.

By incorporating an SEO strategy, Candoni Wines experienced a 70% improvement in organic search traffic within 6 months. In addition, their site ranks for more than 1000 keywords, and as a byproduct, 20,026 Facebook page likes were added throughout the initial campaign.

70% improvement Candoni

By implementing an SEO strategy, this website experienced a 70% improvement in their organic search traffic within 6 months.

17. Participate in Community Events

We live in a predominantly digital world, but promoting your business at physical events is still a great way to grow.

As Digital Vidya discusses, both offline and online marketing are essential:

“As the marketing maxim goes, consumers do not make purchase decisions based on a single ad or message alone. The marketing ‘rule of 7 ‘ states that consumers need to be exposed to a message seven times, on average, before purchase. Buyers gather bits of information from various channels and piece them together in making their decision. Data gathered, from multiple channels, through multiple stages of the buying process, are the building-blocks of sales. Integrated messages that build upon each other, make a compelling case for purchase. Consistency across channels, renders messages more impactful and increases the probability of conversion. As such, integration (of online and offline marketing) is not just about brand synergy – it is about improving ROI.”

Going back to a graphic we looked at earlier, we can see that offline events still make up a sizable percentage of investment for most business decision makers.

Marketing spending plan

This chart shows that global business leaders are still investing in offline events in their marketing strategies.

Participate in those community events where your target audience are. For example, if you are targeting a national audience of retailers, being at a big trade show (see the next point) makes sense. Or  to save costs, you could join another company in the same niche at the trade show.

If you depend on local business, local events can be a great way to get new customers, or at least add new people to your email list.

Another idea – if it’s relevant to your business – is to check online event sites for local events.

You just need to figure out what events will be most beneficial to you according to your target audience and goals.

18. Exhibit at Trade Shows

A whopping 99% of marketers say they find unique value from trade shows that they don’t get from other marketing mediums, probably because trade shows pull together a mass group of buyers and sellers in particular industries, who can be considered “hot leads”:

  1. According to Exhibit Surveys, Inc.,67% of attendees represent a new prospect for exhibiting companies.
  2. According to CEIR, 81% of tradeshow attendees have buying authority, and 46% of them are in executive or higher management.

Trade shows can be costly to set up, so how do you know if you should take the gamble? Colleen Francis, an influential sales person, recommends participation only if you can make 10x the revenue back within 6 months of the show vs. what it costs you to be there.

Trade Shows

Xeikon, a digital printing company, used a trade show as their one main marketing focus for the year, gearing up towards it and following up after it. They experienced these results:

  • About 1,000 prospects were identified
  • A 14% response rate from email marketing efforts
  • 140 new, qualified leads
  • 300% return on investment

Find out more about using the sales funnel approach to managing tradeshows.

19. Join A Paid Membership In Your Niche

If you can find some sort of group that requires money to get in AND caters to your target audience, you’ve just struck marketing gold. Joining some sort of paid membership is a perfect, if perhaps a bit sneaky, way to get in front of your target audience.
Paid memberships create an automatic level of trust. The monetary barrier ensures, at least theoretically, that everyone there is committed to being there and on the same page. It’s very easy to promote your products and services in a group you have paid to be in, provided you do so in a subtle way that seems helpful as opposed to spammy.

Examples of this could be local business groups, mastermind groups, paid clubs, course communities, etc.

20. Pay For Advertising

Many of the methods provided in this article help to build a customer base over time, but one of the most effective ways to get quick and consistent exposure is to pay for advertising.

Three of the current most popular advertising methods include:

  1. PPC ads
  2. Facebook ads
  3. Television ads

In 2015, the Content Marketing Institute, conducted a survey of 3,714 worldwide marketers, and found that 76% of B2C marketers use paid advertising; 64% rated search engine ads as effective, and 59% reported that they found paid social ads to be effective:

Use PPC Ads

Paid advertising requires some expertise to get right and some experimentation to find the right channel. This is one of the more common promotion activities that business outsource to agencies.

Conclusion: How To Promote Your Business

I hope this article has given you a better feel for how to promote your business. These relatively low investment methods will help you get the ball rolling.

Ultimately, there is no single guaranteed winning strategy for promoting a business. It’s a lot of trial and error, and this list should get you started.