The Complete Guide to App Analytics Tools for 2019 and Beyond (40+ Tools) - BuildFire

Do you want to build a high-performance app?

Ian Blair

The Complete Guide to App Analytics Tools for 2019 and Beyond (40+ Tools)

Building an app in 2019?

Then you need a roadmap. Sure, you can get an app up and launched. But if you truly want to succeed, you absolutely must track its progress.

Gone are the days when you could throw an app on the marketplace and get a few free users, guaranteed.

Back in 2008, the Apple App Store had under 30,000 apps. Ten years later, in July of 2018, that number had skyrocketed to over three million.


As more apps become available, the competition gets stiffer for every click, download, and share.

But that doesn’t mean all hope is lost. On the contrary, the competition has brought with it some incredible tools. As you track the key metrics for your app, you’ll control its growth.

These days, an analytics tool is a critical part of any successful app. But which one should you choose?

We’ve vigorously researched dozens upon dozens of app tools. All of them work, but some might be a better fit for your app or niche than others.

Today we’ll cover them all. But first, a little background on what you should look for when you go shopping for an app analytics tool.

Types of app analytics tools

Before we explore the top tools in our roundup, let’s cover a little bit of the terminology and criteria beforehand.

As you look to find an app that works for you, you’ll want to know these criteria ahead of time.

In-app analytics

In-app tools show you analytics from user behavior within the app. This can include information such as demographics and generally how users interact with your app.

There are two types of in-app analytics: qualitative and quantitative.

While it sounds really technical, the distinction is actually very simple: quantitative data shows what happens (quantity), and qualitative data explains why (quality).

For example, this image shows session playback and a timeline of that session side-by-side.

These are examples of quantitative analytics (the screenshots come from Appsee, one of the tools we’ll cover here.)

Let’s also look at a real-world example.

Imagine you want more users to share your app on social media. You’re experimenting with changing the color of the “share” button from blue to green.

Qualitative data, like click rate, shows users click “share” twice as often when it’s blue than when it’s green. That’s good, right?

Not so fast. Let’s look at the other side.

Qualitative data, such as a click map, heat map, or watching session replays, shows that on most of those new clicks, the user didn’t share.


Instead, they immediately went back to the main menu and clicked on the green “settings” button right next to “share.”

Qualitative data tells us that users aren’t sharing more when it’s green. They’re confusing it with “settings,” which just makes users frustrated.

Both types of metrics serve different purposes, and they’re both useful.

Performance and crash data

This next category is simple: nobody can use your app if it’s down.

We often forget that “the cloud” is really just a set of computers. And just like that time you got a virus on your laptop or your iPhone crashed, the cloud can go down, too.

But that’s just one component of an app that works flawlessly.

Performance and crash data apps will provide information on the technical side of your app. Expect data such as load times, crash reports, and session details.

Here’s an example of performance and crash data from Firebase, one of Google’s analytics options on this list.


It doesn’t matter what type of app you’re running: you need to track crash and performance statistics.

Depending on the size of your team, though, this might not be information everyone needs.

All the data in these types of apps is developer-centric, and understanding crash reports won’t help the marketing department very much.

Marketing and install analytics

Unlike the previous types of tools which measure user interaction and app performance, most marketing analytics tools work outside of the app itself.

As you grow an app, you’re looking to find new users and encourage more downloads. Advertisements are one of the most common ways to do this.

But like any good marketers, you want to look at the data to ensure your marketing campaigns and ad spend are actually generating users and new revenue.

That’s where marketing and install analytics tools come into play.

If you’re familiar with ad analytics platforms, like Facebook Ads or Google Ads, much of the data you find on these tools will look very familiar.

The primary difference is that the objectives aren’t necessarily sales, email subscriptions, or website visits—they’re downloads, sessions, and in-app purchases.

For example, here’s an example of a media ROI report from AppsFlyer.


Some of the most important marketing metrics to track include impressions, clicks, installs, and conversion rate.

Now, with the explanations out of the way, let’s look at the apps!

1. Adjust

Overview

Adjust is designed for app developers looking to deeply understand their marketing campaigns. You can view attribution, marketing analytics, and watch your audience grow.

Pros

  • Unified platform for different types of analytics
  • Fraud prevention suite to protect against fake traffic before you pay for it
  • Full install and uninstall details to track entire user journey

Cons

Type: Marketing analytics

Pricing

  • Basic — $100/month and up
  • Business — Contact for pricing
  • Custom — Contact for pricing

2. AdMob by Google

Overview

AdMob is a tool from Google that measures how well in-app ads are performing. You’ll be able to see a variety of statistics to learn which networks are bringing in the most revenue, what types of click-through rates you’re getting, and which ad formats are performing best for you.

Pros

  • Detailed analytics for nearly every type of ad, yet clean and simple interface
  • Works seamlessly with other Google products like Firebase
  • Helps you craft ads that appeal best to users based on targeting options

Cons

  • Accounts can be locked, and once locked are rarely opened again
  • Only works on the AdMob network
  • Ads displayed can appear spammy and low-quality

Type: Ad analytics

Pricing

Free to use, you just pay for the ads you run—similar model as Google Ads.

3. Adobe Analytics

Overview

Adobe Analytics offers a set of tools specific to mobile app measurement and data. This isn’t the main focus of the tool, but Adobe’s robust suite has earned a reputation for quality.

Pros

  • Works seamlessly with the Adobe suite of products
  • Advanced, powerful product with some of the best features on the market

Cons

  • Not designed exclusively for mobile—it’s just one feature of a web analytics tool
  • Expensive tool if only for app analytics, because you’re paying for the entire product
  • Console feels slow and outdated
  • Steep learning curve due to the massive feature set

Type: Marketing and in-app analytics

Pricing

  • Select—contact for pricing (mobile app analytics not available on this plan)
  • Prime—contact for pricing
  • Ultimate—contact for pricing

4. Aiden.ai

Overview

Aiden.ai separates itself from the others on this list by focusing on using artificial intelligence to generate recommendations and suggestions. It finds the best platforms and makes recommendations based on analysis of data.

Pros

  • Built-in personal assistant that learns more about company goals the longer you use it
  • Tracks goals, acquisition, and costs all in one dashboard

Cons

  • Smaller tool without the robust feature set of similar tools on this list
  • Currently limited documentation

Type: Marketing analytics

Pricing

  • Contact for demo and pricing

5. Amazon Pinpoint

Overview

Amazon Pinpoint is the analytics tool component of Amazon’s widely-used and highly-respected Amazon Web Services (AWS) platform.

Pros

  • Break down statistics by daily and monthly active users for a crystal clear picture of usage
  • Deliver messages to users through SMS, push notifications, email, and even voice calls
  • Integrates with outside data sources and the AWS suite
  • Create laser-targeted segments and groups based on demographics, usage, and devices

Cons

  • Pinpoint tracks devices, not users—leading to sometimes confusing and overlapping data
  • Complex and can be difficult to learn due to the huge number of different tools available

Type: In-app, marketing, and performance analytics

Pricing

Like AWS, Pinpoint’s pricing is infinitely scalable depending on your needs, starting with a tier that allows you to track up to 100 million events each month for free

6. Amplitude

Overview

Amplitude tracks a huge quantity of analytics from your app and allows you to split and splice the data to nearly any view type you wish. Its data storage capabilities use best-in-class security and keep information safe.

Pros

  • Huge suite of APIs to connect with other analytics programs like Adjust, Braze, and AppsFlyer
  • Fast and intuitive features and tools
  • Incredibly knowledgeable and fast customer support team
  • Affordable pricing compared to similar tools

Cons

Type: In-app analytics

Pricing

  • Free—Up to 10 million actions per month
  • Growth—Contact for pricing
  • Enterprise—Contact for pricing

7. App Annie

Overview

App Annie is a robust app analytics piece of software that focuses on pricing, sales, and download data. You can also keep tabs on how your app is being received by the market with its state-of-the-art ranking and review analytics.

Pros

  • Ability to rank apps by downloads, revenue, and other features
  • Simple yet powerful interface and application
  • Historic sales ranking to see how your app is performing
  • Integrates with Apple, Google, Amazon, and Microsoft stores

Cons

  • Expensive, especially for smaller businesses without enterprise-level budgets
  • Not great at integrating with other types of data or other platforms

Type: In-app and marketing analytics

Pricing

  • Free—Limited feature set with daily reporting frequency
  • Premium—Full feature set with hourly reporting frequency, contact sales for pricing

8. AppDynamics

Overview

Now a part of Cisco, AppDynamics provides detailed reports on app performance. You’ll be able to see whether the code is performing as it should and how that impacts the end user. AppDynamics also includes information on infrastructure metrics, including server, database, and network performance statistics.

Pros

  • Supports a huge number of languages, including Java, Go, PHP, .NET, Node.js, Python, and many others
  • Excellent user interface that clearly breaks down complex problems
  • Industry-leading level of advanced metrics, analytics, and customizations

Cons

Type: Crash and performance analytics

Pricing

  • APM Lite—Free forever
  • APM Pro—Contact for pricing
  • APM Advanced—Contact for pricing
  • APM Peak—Contact for pricing

9. Apple App Store Connect

Overview

App Store Connect is the custom software program of Apple and is provided for free to developers on the App Store. It includes three components—App Analytics, Sales and Trends, and Payments and Financial Reports.

 

While it isn’t as robust as some of the paid options on this list, it provides a hefty set of data across all areas, using direct information from Apple.

Pros

  • Integrates seamlessly with Apple’s other development tools
  • Detailed information on Apple App Store ads
  • Measure and track marketing campaigns and ad impressions
  • Very affordable pricing

Cons

  • Only provides data on the Apple Store; can’t be integrated with Google Play or others
  • Smaller set of analytics with limited customization, targeting, and analysis options

Type: In-app, performance, and marketing analytics

Pricing

Included with membership to Apple Developer Program. This costs $99/year, with discounts for some nonprofits, educational institutions, and government entities.

10. AppLink.io

Overview

AppLink.io covers a huge variety of use cases, industries, and types of apps that include SaaS, retail, finance, startups, and others. The system is designed to integrate three types of app data—analytics, engagement, and performance—to provide insights not available on other platforms.

Pros

  • Works across a huge number of platforms including native iOS and Android, Cordova, React Native, and JavaScript
  • Combines data from a variety of metrics into one interface
  • Integrates with platforms like Salesforce, HubSpot, and Marketo

Cons

  • Newer tool with smaller user base and support community

Type: In-app, performance, and marketing analytics

Pricing

  • Standard—Starting at $159/month
  • Professional—Starting at $249/month
  • Enterprise—Contact for custom pricing

11. Appsee

Overview

Appsee focuses on top-notch qualitative analytics for in-app user behavior. You’ll be able to see user recordings, play back sessions, see touch heatmaps, track funnels and actions, view retention analytics, and see real-time reports and alerts.

Pros

Cons

  • Pricing model based on sessions, which gets expensive quickly for apps users open multiple times per day
  • Sometimes causes crashes in legacy devices running apps with Appsee

Type: In-app analytics

Pricing

  • Free—1 app with up to 2,500 monthly sessions
  • Premium—Contact for quote; up to two apps and 5 million monthly sessions
  • Enterprise—Contact for quote;custom number of apps and sessions

12. AppsFlyer

Overview

AppsFlyer is one of the dominant app analytics tools out there, and you’ll find it on a huge number of the most successful apps. It works to improve marketing and attribution, keep user retention high, and improve app revenue through a host of analytics.

Pros

  • Easy, user-friendly interface the works for beginners and experts alike
  • High-quality data that’s both reliable and valid
  • Insights to prevent fraud

Cons

  • No built-in combination for iOS and Android (must be done manually)
  • A few random bugs and unexpected issues with smaller features and reports
  • Expensive for more advanced features
  • Limited team management and permissions tools

Type: Marketing and in-app analytics

Pricing

  • Basic plan—Free trial, pay-as-you-go
  • Custom plan—Contact for pricing

13. Appsumer

Overview

Appsumer analyzes user acquisition and marketing data to bring simple recommendations to improve marketing campaigns and acquire new users. Its focus is on demonstrating ROI from fragmented data and showing which platforms are performing the best.

Pros

  • Integrations with a large number of media partners like Facebook, Google Ads, and analytics apps such as TUNE and AppsFlyer
  • Simple, modern dashboard that’s customer-friendly

Cons

  • Some features, like campaign management and campaign changes, are still in development

Type: Marketing analytics

Pricing

Schedule a demo for pricing.

14. Apptentive

Overview

Apptentive works a bit differently than most of the analytics platforms on this list. Unlike most platforms that work on metrics derived behind-the-scenes, Apptentive asks customers directly about their experiences. This human feedback provides a unique tool to improve app performance and drive engagement and downloads.

Pros

  • Can help drive positive ratings on app stores through prompts
  • Great customer success team and onboarding process
  • Clear, uncluttered dashboard with information

Cons

  • Integrations and features are more robust for native platforms than others, such as Cordova
  • Some of the metrics and analytics aren’t placed in intuitive areas and require a little hunting
  • There’s lots of customization and advanced terminology, which can be challenging for non-technical users

Type: Customer feedback analytics (in-app and marketing)

Pricing

Contact sales for quote.

15. AskingPoint

Overview

Like Apptentive, AskingPoint focuses on building customer interactions, getting reviews, and building the app based on what customers are asking for. You can create surveys, run polls, send messages, and engage in two-way communication with users.

Pros

  • Boost ratings on app stores with prompting (AskingPoint claims as many as 100x)
  • Get bug reports and customer complaints before they make it into reviews
  • Track and monitor reviews and respond from AskingPoint

Cons

  • Customization options can be complex
  • Prompts can frustrate users and lead to a poor in-app experience

Type: Customer feedback analytics (in-app and marketing)

Pricing

  • TryOut—$49/month
  • Startup—$99/month
  • Growth—$399/month
  • Pro—$799/month
  • Enterprise—$1,500/month and up (contact for custom plan)

16. Braze

Overview

Formerly known as Appboy, Braze is an analytics platform designed around in-the-moment customer interaction. You can use Braze to track customer engagement, lifetime value, customer interaction, and other information.

Pros

  • Great customer support team that’s able to answer quickly
  • Intuitive and powerful software for nearly any type of application
  • Ability to do cross-device marketing through multiple channels

Cons

Type: Marketing and in-app analytics

Pricing

Schedule a demo for pricing.

17. Buddybuild

Overview

Buddybuild is a tool for development teams to gather analytics as they prepare to ship apps. You’ll be able to track analytics and data for beta users and get detailed analysis into their experience and issues with features like crash reports and beta tests.

Pros

  • Simplifies deployment process and makes development easier
  • Attractive and intuitive user interface
  • High-performing software that “just works”

Cons

Type: In-app, crash and performance (development)

Pricing

Contact for pricing.

18. Chartbeat

Overview

Chartbeat is focused exclusively around real-time content delivery, performance, and engagement. This is obvious from Chartbeat’s customer list, which includes publications like The New York Times, CNN, and The Atlantic. You can track a variety of metrics through mobile apps as well as web content.

Pros

  • Excellent real-time analytics tracking
  • Geographical targeting options to see how performance and engagement changes around the world

Cons

  • Built around real-time data, so previous metrics may be hidden or inaccessible
  • Very simple tool without extensive data options or reporting metrics

Type: In-app analytics

Pricing

Contact for pricing; starts at $7,000/year

19. Clicktale

Overview

Clicktale shows user behavior and customer journey data. You’ll be able to find both qualitative and quantitative data through Clicktale, include heatmaps and funnel tracking. Clicktale integrates with websites and mobile apps.

Pros

  • Easy to implement with only a small amount of coding required
  • Syncs quickly and easily with web and app data

Cons

Type: In-app, crash and performance analytics

Pricing

Request a meeting for pricing information.

20. Countly

Overview

Countly generates statistics on the customer journey for all types of applications and programs, including web-based and mobile applications. It offers impressive segmentation options, including “smart segmentation” that pulls segments without requiring manual coding.

Pros

  • Improve user retention with detailed analytics and profiles of current and past users
  • Open-source software; one of the only analytics platforms to be able to claim this

Cons

Type: In-app analytics

Pricing

  • Community Edition—Free forever
  • Enterprise Analytics—Contact for custom plan and pricing

21. GameAnalytics

Overview

If your app is a game, GameAnalytics is designed specifically for you. You can track player statistics, engagement, retention, and revenue all from the same platform. It’s designed to work with all types of game platforms and has dozens of integrations.

Pros

  • Designed specifically for gaming apps with metrics aligned with your goals
  • View your entire platform of gaming apps inside the program
  • See real-time statistics on players and sessions
  • Track funnels and cohorts

Cons

Type: Marketing and in-app analytics

Pricing

Completely free. GameAnalytics uses the data it gathers to provide the services of its parent company, Mobvista.

22. Google Analytics

Overview

Google Analytics is one of the oldest and most respected analytics tools in existence. However, many users of its world-famous web tracking don’t realize GA also has a feature for mobile apps as well, both on Android and iOS.

Pros

  • Seamless integration with Firebase (see below)
  • Extremely powerful reporting, segmentation, and goal tracking abilities
  • Impossible-to-beat free pricing model

Cons

Type: In-app and marketing analytics

Pricing

Free

23. Firebase by Google

Overview

Firebase is the third Google product on this list after AdMob and Google Analytics—so what makes it different? Firebase is an analytics program designed specifically for mobile apps. In addition to AdMob (which measures ad performance) and GA (which measures user behavior), Firebase also includes detailed reporting on app-specific features, like crash reporting. It’s also the only Google product on this list that isn’t free to use.

Pros

  • Great, simple user interface that highlights what’s important
  • Supported by Google’s world-class platform and software

Cons

Type: In-app, crash and performance, marketing analytics

Pricing

  • Spark Plan—Free to use, with limits
  • Flame Plan—$25/month
  • Blaze Plan—Calculate quote based on usage

24. Flurry

Overview

Flurry is an app analytics tool owned by Yahoo that works across different apps and combines that information into one interface for your entire portfolio. You can sort by a variety of metrics including demographics, custom events, or session activity.

Pros

  • Lightning-fast implementation, quick to plug into an app
  • Pricing is hard to beat (free)

Cons

Type: In-app, crash and performance analytics

Pricing

Free

25. Heap Analytics

Overview

Heap pulls in data from a variety of sources and allows you to analyze them at all at once. You can quickly check on user interactions, mobile app performance, and customer journeys, and make adjustments accordingly.

Pros

  • Designed for laypeople without technical knowledge or backgrounds in data science
  • Has the ability to pull data retroactively, providing answers to new questions with data you hadn’t considered before

Cons

  • Some numbers are confusing and require double-checking to ensure you’re tracking the right metrics
  • Some reports aren’t as well organized as they otherwise could be

Type: In-app and marketing analytics

Pricing

  • Starter—Free
  • Light—$299/month
  • Enterprise—Custom pricing

26. Inapptics

Overview

As its name suggests, Inapptics is a platform for in-app reporting. It also includes information on crashes based on the user perspective, such as crash playbacks (as opposed to error reports on the code). Inapptics includes quantitative data, like charts and graphs, as well as qualitative data like heatmaps and replays.

Pros

  • Affordable plans for different budgets
  • Integrations with iOS SDKs and API
  • Easy and fast to implement in apps

Cons

  • Only available on iOS
  • Limited documentation

Type: In-app analytics (with some crash reporting)

Pricing

  • Free—$0 up to 1,000 monthly active users
  • Startup—$99/month
  • Growth—$199/month
  • Pro—$299/month

27. Kochava

Overview

Kochava works to streamline customer attribution channels and combine data so app creators can make easier decisions.

Pros

  • Provides all types of data on a single platform, pulling metrics from mobile and web
  • Excellent fraud reporting features
  • Quick to pull options based on Key Performance Indicators (KPIs) for your specific project

Cons

Type: Marketing analytics

Pricing

  • Free—Limited functionality
  • Enterprise—Contact for quote

28. Kumulos

Overview

Kumulos allows not only compiled data analytics but also a set of geotargeting features for push notifications, endpoint monitoring, technical and commercial performance, and other features.

Pros

  • Provides insights and analytics you can use to optimize your performance in app stores
  • Designed as an all-in-one analytics app with features for every part of the app development process
  • Clear, pay-as-you-go pricing

Cons

  • Complete list of features, data points, and analytics options can feel overwhelming
  • Designed more for the development side of app production and thus more technical

Type: In-app, crash and performance, marketing analytics

Pricing

  • Startup—Contact for pricing
  • Enterprise—Contact for pricing
  • Agency—Contact for pricing

29. Leanplum

Overview

Leanplum helps you create more effective campaigns with step-by-step guidance and cross-channel analytics. You’ll be able to see which ad strategies are working and which need improvement, and be able to react quickly and effectively to the data.

Pros

Cons

  • Slow onboarding for other SaaS app integrations
  • Focused on B2C products, functionality is limited for B2B applications
  • Display of A/B testing complex and not as intuitive as other features

Type: Marketing analytics

Pricing

Contact for custom enterprise plan.

30. Localytics

Overview

Localytics is an app analytics tool that uses detailed customer information and data to help you personalize your targeting and achieve better results. It includes tools for attribution as well as funnel measuring to track metrics like conversion rate.

Pros

  • Well-designed visual dashboard that’s simple and easy to understand
  • Provides more accurate customer data beyond traditional in-app analytics programs

Cons

Type: In-app analytics, marketing analytics

Pricing

Contact for demo.

31. Mixpanel

Overview

Mixpanel is web analytics software that also has a mobile app component. It’s designed to be simple to use, yet fully featured unlike many of its “simplified” competitors. With the Enterprise plan, you can predict users who will most likely convert before they do.

Pros

Cons

  • Some labels and features are confusing or difficult to find
  • Mobile app analytics features lag behind the web analytics suite

Type: In-app and marketing analytics

Pricing

Unlike other tools, Mixpanel charges based on the number of data points you use per year.

  • Free—up to 5 million data points
  • Basic—$999 for each 10 million data points, up to 50 million
  • Enterprise—Contact for pricing

32. MoEngage

Overview

MoEngage is an analytics and messaging platform that uses the power of machine learning to engage prospects, create better apps, and increase conversions and engagement. You can use its recommendations to send push notifications, SMS, emails, in-app messages, and more.

Pros

  • Intuitive marketing flow visualization to guide the customer journey and track conversions
  • Dynamic product messaging with personalization options

Cons

  • Can be expensive for non-enterprise level app developers
  • Customizations focused on messaging, so lacks the analytics of some other platforms

Type: In-app and marketing analytics

Pricing

  • Starter—Free up to 10K monthly active users
  • Premium—Contact sales
  • Enterprise—Contact sales

33. Priori Data

Overview

Priori Data focuses on helping app developers succeed in the app marketplace by providing comprehensive information on app performance, attribution, and other metrics. Priori Data offers three aspects to its analytics—Keyword Intelligence, App Intelligence, and Market Intelligence.

Pros

  • Simplistic reporting that still has tremendous power to guide insights
  • Transparent reporting model and data collection policies

Cons

  • Not as many integrations with app platforms and providers
  • Some features are not quite as fully developed as other analytics companies

Type: Marketing analytics

Pricing

Priori Data has individual offerings for each of its three plans.

  • Keyword Intelligence
    • Basic—$99/month and up
    • Pro—$499/month and up
    • Enterprise—Contact for quote
  • App Intelligence
    • Basic—$249/month and up
    • Pro—$749/month and up
    • Enterprise—Contact for quote
  • Market Intelligence
    • Basic—$499/month and up
    • Pro—$999/month and up
    • Enterprise—Contact for quote

34. Rollbar

Overview

Rollbar handles full-stack crash and performance reporting for all types of mobile apps (and web applications, too). It covers a huge variety of languages and platforms including iOS, Android, Ruby, Python, and PHP.

Pros

Cons

  • Notification filters have a few errors and don’t always work smoothly
  • Pricing is on the higher side when compared with other error reporting tools

Type: Crash and performance reporting

Pricing

Listed prices are monthly. You can also save by paying yearly.

  • Free—up to 5,000 error reports per month
  • Essentials—$49+ per month
  • Advanced—$99+ per month
  • Enterprise—Contact for pricing

35. Segment

Overview

Segment provides an infrastructure for customer data through its platform. Segment builds connections between your different data sources and uses the combinations to create different maps of your data. Specifically, Segment provides protocols for data governance and personas for audience management.

Pros

  • Great integrations with a huge variety of platforms and code languages
  • Designed specifically for multi-touchpoint analytics and data

Cons

Type: Marketing and in-app analytics

Pricing

  • Developer—Free
  • Team—$120 per month base
  • Business—Custom pricing

36. Singular

Overview

Singular, formerly known as Apsalar, allows you to connect data silos and build out a profile of your user analytics. You’ll be able to track attribution across campaigns and devices, as well as use Singular’s powerful analytics and automations tool for custom recommendations and insights.

Pros

  • Singular can help integrate a variety of sources, keeping your workflow more organized than other options
  • Massive amount of integrations, clocking in at over 1,600
  • Measure ROI using Singular’s data customization options

Cons

  • Can seem overwhelming at first with the quantity of data presented and available for import
  • Requires extensive setup to create a workflow that fits with your company’s processes and design

Type: Marketing analytics

Pricing

Contact for demo.

37. Swrve

Overview

Swrve is built around real-time customer engagement. Using Swrve’s tools you can build strong relationships with customers and retain them, while creating an even stronger app that will result in more customer success down the road. Swrve contains tools for analytics, messaging, A/B testing, and segmentation all in the same platform.

Pros

  • Customization options to create unique and out-of-the-box messages that stand apart
  • Provides detailed customer insights not available with all platforms due to its customization features

Cons

  • Takes time to set up the platform and prepare the customizations to work for your needs
  • Contains far more features than simply analytics, which you’ll pay for regardless of which features you need

Type: In-app analytics

Pricing

Contact for demo.

38. Taplytics

Overview

Taplytics is a mobile app analytics tool with a special feature—personalization. You can create custom interactions and build trust and rapport with each user, while still keeping their data safe.

Pros

  • Simple and easy A/B testing on mobile apps
  • Reverse feature that allows you to roll back to a previous version of the app quickly
  • Easy integrations with third-party services like Google Analytics, Mixpanel, and Flurry

Cons

  • Complex navigation and steep learning curve for new users
  • No support for platforms outside of Android and iOS, like Amazon or Microsoft
  • Not a large user community for support

Type: In-app analytics

Pricing

Contact for quote.

39. TUNE

Overview

TUNE provides attribution analysis for mobile app creators looking to grow their user base and business. Measure and acquire new users and information from across different platforms and channels, then use that data to improve the effectiveness of campaigns and increase app installs.

Pros

  • TUNE’s reliable platform minimizes risk with fraud prevention and data protection
  • Great customer support team that’s quick to help
  • Platform is simple to set up and is easy to use after you start

Cons

  • TUNE can be slow to roll out new features and keep the tools on par with competitors
  • Can be expensive for smaller apps that don’t need the complete featureset TUNE provides

Type: Marketing analytics

Pricing

Contact for pricing.

40. UpSight

Overview

Upsight is an analytics platform that allows app developers to measure the effectiveness of user interactions and in-app marketing and ads, and track analytics from a variety of sources. Upsight integrates a variety of analytics together into one platform.

Pros

  • Detailed segmentation across unified omnichannel data
  • Incredibly powerful tool with advanced options for nearly any type of metrics
  • Services and recommendations for improving ad performance

Cons

  • Complex to use, not intuitive for beginning app developers
  • Pricing can be very expensive, especially for those just starting out or with smaller apps

Type: In-app and marketing analytics

Pricing

Contact sales for demo.

41. Woopra

Overview

Woopra markets itself as clear statistics on the customer journey, broken down and ready for actionable changes and improvements. It works across a variety of platforms, including mobile apps, to bring customer data into one streamlined interface.

Pros

  • Integrates across a variety of platforms and channels
  • Helpful tool to create and view profiles of users

Cons

  • A few glitches and bugs which aren’t a huge deal, but frustrating nonetheless
  • Becoming more complex over time with more features that can be challenging to understand

Type: In-app and marketing analytics

Pricing

  • Core—Free
  • Pro—$999/month
  • Enterprise—contact for pricing

Conclusion

And that wraps it up—the best app analytics tools for 2019 and beyond.

 

Whether you’re looking to improve your current app, finalizing your launch strategy, or just in the brainstorming stage, there’s a tool out there for you.

 

The process to choose an analytics tool is simple. First, understand what you want to measure. User engagement? Downloads? Ad performance? Uptime?

Those questions will dictate what type of app you should be researching.

Next, decide your budget. Sure, you can go into the search process without one. But you might be setting yourself up for disappointment if your top pick is just too expensive.

Many analytics services provide discounts for yearly billing, so create a yearly dollar amount you’re willing to spend.

Based on your needs and budget, narrow the list down to the handful of apps that fit both specifications. And from there, you’ll want to dive deeply into the features and choose the perfect fit.

The ideal analytics tool for you is out there. Which one will it be?

Ian Blair

BuildFire Co-Founder. I'm a digital marketer by trade and an entrepreneur at heart. I'm here to help businesses go mobile and build apps more efficiently than before.