Building a mobile app was the ultimate solution for ASHA.
ASHA Executive Director/CEO, David Mount explained, “Obviously technology is changing and apps are the way that people are going these days. It’s nice to bring our members and association up to date with those changes technology-wise through the app.”
People surrounding the World’s Championship Horse Show turn to ASHA for event schedules, names of horses, results in the classes, youth events, and exhibitor information. Jessica Cushing continued by saying, “the app really became the best way to put that information in the palms of people’s hands instead of having to constantly worry about printing something.”
Members are able to see live results from anywhere, even if they aren’t present at the event.
Alexandra Harper, the special programs manager at ASHA, said the app received lots of praise and positive responses from the community during the week of the event. Specifically, everyone loved how instant the live results were.
“People were pretty excited that as soon as the class ended, the results were up for them to look at.”
Not only was the app embraced by members, but it also has multiple uses for different groups of people within the horse community. Trainers and professionals rely on the app for information related to class splits and events.
Jessica Cushing had an interaction with a horse trainer and ASHA board member who brings 20+ clients to the show. The trainer explained how amazing the instant information was. “They could be actively competing during a session and rely on our app to get real-time results of the schedule and where they were in the class. Just one individual was able to utilize the app in so many different ways.”