Top Reasons to Develop a Real Estate App for Your Business

It’s no secret that we’re living in a mobile-obsessed world. As a real estate agent, you need to understand these trends and go beyond your website to serve customers.

The best real estate apps on the market empower realtors, brokers, landlords, and other players in the real estate industry to make more money and stay relevant in such a tech-forward society. 

If you’re thinking about creating a real estate app but you’re not quite ready to take the plunge, this guide is for you. We’ll dive deep into the top reasons why a real estate app is necessary to succeed in our modern environment. 

1. Real Estate Apps Enhance the User Experience

When you look at popular real estate apps like Zillow or Redfin, you’ll quickly see that the user interface is far superior compared to the web versions. 

Every action is just a click, swipe, or tap away. It’s easy to filter listings based on different search criteria, and users can quickly scroll through photos and learn more information about a property that’s for sale or for rent. 

There’s obviously nothing wrong with having a real estate website, and that’s something you’ll need as well. But the website doesn’t quite serve customers as well as an app when users are navigating from smartphones and tablets. 

Mobile sites just aren’t as responsive and don’t connect with the phone’s internal components the same way as an app. 

The UX from mobile devices has a direct impact on usage. Just take a look at this research comparing app usage vs. web usage.

Users spend more than four times the amount of time using an app compared to a website when browsing from their smartphones. Session times are nearly triple the amount on apps vs. websites from tablets. 

You can learn more about UX design principles here as you’re putting together the layout of your real estate app. 

2. Real Estate Mobile Apps Drive Engagement

In addition to an improved user experience, apps are significantly better for engagement compared to any other digital touchpoint. 

Once downloaded, your real estate app is just a click away from being used. People can navigate to your app in seconds with a single click, which is much easier than opening a web browser and manually typing in a website—only to have an inferior experience. 

From the very beginning, studies show that real estate app users are highly engaged during the first week of downloading the app. 

Furthermore, real estate apps are twice as likely to retain users compared to mobile websites. So if you can get someone to download your app, there’s a great chance of keeping them close to your brand. 

Of the 70% of people who actively use real estate apps, those people use the app at least three times per week.

Even if people aren’t using your app regularly, it’s much easier to drive engagement with an app compared to other digital touchpoints. You can send targeted push notifications about new listings that will encourage inactive users to open the app.

This is much more effective than email marketing, and it’s not something that can be replicated with a website alone. 

3. Real Estate Agents Can Build Their Personal Brands

The best real estate app for you and your business can really help take your personal brand to the next level. You can have a premier agent app even if you’re operating a small brokerage or working on your own. 

These apps don’t need to compete with Zillow or the other players dominating the real estate app industry. 

Instead, you can focus these apps on your local market and give them to prospects when you’re first starting the communication process. 

Put yourself in the shoes of a prospective home buyer. You’re likely not the only agent they’re speaking with. But if you can live in their pockets through a smartphone app, it gives you a significant advantage over the competition. 

The same concept can be applied to sellers. Sellers are more inclined to give you their listing if you have a mobile app. They’ll see this as a way to sell their homes faster to qualified buyers. 

4. Real Estate Apps Are Versatile

There are so many different ways that you can use a real estate app to promote your business and get more sales. Here are some examples to showcase this versatility:

• Promote residential property listings for sale
• Showcase commercial properties for sale or for rent
• Rental listings for landlords and renters
• Home value estimates for prospective sellers
• Commercial property listings for property managers
• Open house information and in-person visit scheduling
• All the tools needed to calculate mortgage payments
• Property records and MLS listings for home buyers
• Property tax records and sales history
• Detailed floor plans for house hunters and prospective tenants
• Virtual tools and professional photography
• Local school ratings and other helpful information
• Give users the ability to save their favorite properties

This list just barely scratches the surface of what you can do with a real estate mobile app. But it definitely shows that the potential is there if you want to do something more than just list available properties.

5. Keep Up With Real Estate Market Trends

Downloads of real estate mobile apps are up 15% in the United States. The UK experienced a 7.6% growth in real estate app downloads.  

We’re hitting a point where you need to have a real estate mobile app to stay relevant and keep up with the latest trends. 

Buyers and sellers are already using popular real estate apps like Zillow and Redfin. This has set a precedent for how they expect a buying, selling, or renting experience to be.

If you force them to use other tools and multiple listing services beyond mobile apps, they may get frustrated. So it’s in your best interest to give them tools that they’re already comfortable using and mirror similar features compared to the ones that might already be installed on their phones.

It may sound like a stretch, but think of it like trying to run a real estate business without an email address. But 20 years ago, real estate transactions were definitely happening without any email exchanges. 

Now we’re living in the app-driven era. People are going to look back 20 years from now and say, can you believe we used to buy and sell houses without a mobile app?

6. Expand Your Reach to a Wider Audience

An app makes it much easier to target new customers.

For example, maybe the majority of your career has been spent selling houses. But with an app, you can easily expand and highlight commercial property listings. 

Or maybe you’ll use the app to connect landlords and owners with property managers

Your app has the capability to do things that go above and beyond your website, email, or social media management platform. The capabilities and customization options are virtually limitless when you go mobile—empowering you to target anyone who you desire.

Platform	Capabilities
Website	Limited to web-based interactions and content delivery
Email	Primarily used for communication and marketing
Social Media	Engagement through posts and social interactions
Mobile App	Virtually limitless customization and direct user targeting

Anyone can download your app once it hits the Apple App Store and Google Play Store.

So you’ll be exposed to even more people who would otherwise only be able to find you through search engines and social sites.