Mobile App User Engagement Platform
Push notifications, in-app messaging, and audience segmentation, native to every Buildfire app. No separate engagement platform, no SDK integration project.
Push Notifications — Recent
Sent to segment: VIP Members
Re-engagement drip · Day 7
Geofenced offer · Downtown location
Trusted by enterprise and mid-market teams building on Buildfire
The Short Answer
Buildfire apps come with a full engagement toolkit built in — push notifications, segmentation, drip campaigns, and re-engagement triggers — without bolting on a separate platform like OneSignal or Braze.
Send a notification to everyone, a tagged segment, or a single user. Automatically re-engage people who've gone quiet. Trigger a push from an outside event using your other business tools. It's all part of the same Control Panel you already use to manage your app.
Why Engagement Matters
The data behind staying in touch
Figures below reflect industry-wide benchmarks across mobile apps generally, not Buildfire-specific data.
Push notifications move retention
Apps that send at least one push notification within a user's first 90 days see retention rates nearly 3x higher than apps that send none.
Source: Business of Apps, 2026 Push Notification Statistics
Enabling push keeps people around longer
Users who enable push notifications average 9+ sessions with an app; roughly half of users who never enable them are gone after just two.
Source: Airship, "How Push Notifications Impact Mobile App Retention Rates"
Targeted beats broadcast
Personalized, segmented messages keep 39% of users active past 11 sessions, compared to generic broadcast notifications sent to everyone.
Source: Business of Apps, 2026
What's Included
A full engagement toolkit, already part of your app
No separate subscription, no SDK to integrate — it's already in your Control Panel.
Push Notifications
Standard, scheduled, drip, and geofenced/location-based notifications, sent from your Control Panel.
Custom User Segments & Tags
Group users however your business needs — behavior, location, purchase history, engagement level — and target campaigns to exactly the right group.
Automatic Re-Engagement
Set triggers that reach out to users automatically after a period of inactivity, before you lose them for good.
In-App Messaging
Deliver rich content and offers to users while they're already in your app.
Notification Analytics
Opens, click-through rate, and action clicks tracked per campaign, so you know what's working.
Deep Linking & Action Items
Send a notification that takes users straight to a specific screen, offer, or action inside your app.
Automation-Ready
Connect Buildfire to the other tools you already use and trigger notifications automatically from events happening elsewhere — no manual sending.
Frequently Asked Questions
Do I need a separate engagement platform like OneSignal or Braze?
No — push, segmentation, drip campaigns, and re-engagement triggers are all built into Buildfire’s Control Panel.
Can I target specific users or groups?
Yes. Use Group IDs, User IDs, or User Tags to send a notification to everyone, a segment, or a single person.
What's a drip notification?
A sequence of notifications sent automatically over time, rather than all at once — useful for onboarding or nurture campaigns.
Can I automatically re-engage inactive users?
Yes, using activity-based triggers that fire after a set period of inactivity.
Can I trigger notifications through automation, like Zapier?
Yes — connect Buildfire to the other tools you use and set notifications to fire automatically based on events happening elsewhere, without sending anything manually.
Engagement That's Already Part of Your App
Stop Bolting On a Separate Engagement Tool
Push, segmentation, and re-engagement, built into the platform you're already using to run your app.