White Label For Marketing Agencies
Add branded mobile apps to your service stack without hiring a single developer. Package it as a new retainer alongside web, SEO, and social — and let Buildfire handle the platform.
Agencies use Buildfire to white label mobile apps, push notification campaigns, loyalty programs, and client-facing reporting — all under their own brand.
Apps Are The Retainer You Haven't Sold Yet
Your clients already trust you with their website, their SEO, their social calendar. A branded mobile app is the next natural line item — one most agencies haven't offered because building one in-house never penciled out.
What Can A Marketing Agency White Label?
The App
A fully branded iOS and Android app for each client, listed under your agency's name.
Push & Loyalty Campaigns
Send push notifications and run loyalty or rewards programs as ongoing, billable campaigns.
Client Reporting
Usage and engagement reports that carry your agency's name, not Buildfire's.
The Client Dashboard
A branded control panel your clients or account managers use to keep content current.
Productize It Like Any Other Retainer
Most agencies don't quote app work by the hour — they package it the way they already package SEO or social, as a tiered monthly retainer. Here's a common way to structure it.
Starter App
A single branded app, core content and pages, minor updates included.
Managed App Retainer
Ongoing content updates, push campaigns, and monthly performance reporting.
Growth Add-On
Loyalty program management and seasonal campaign pushes, billed on top of the base retainer.
*Illustrative packaging only — price to match your market and client size. Book a demo for Buildfire's own agency plan pricing.
Report The Win. Then Sell The Next One.
Every client app comes with usage and engagement reporting under your agency's brand — the same proof point you already build decks around for SEO and social. Use it to open the next conversation.
A Marketing Agency's Playbook On Buildfire
A local marketing agency already runs web, SEO, and social for a handful of retail and restaurant clients. Instead of pitching a fourth vendor for an app, the agency packages a branded app as a new tier in its existing retainer, builds it in Buildfire under its own name, and reports on it in the same monthly deck as everything else. A few months later, a push campaign for a client's seasonal promotion becomes the first upsell.
An illustrative workflow, not a specific client engagement.Marketing Agency FAQ
What can my agency white label with Buildfire?
The app itself, the client-facing dashboard, push notification campaigns, loyalty programs, and usage reporting — all under your agency's brand, not Buildfire's.
Do I need developers on staff to offer this?
No. The builder is designed for non-technical teams to design, brand, and publish an app without writing code.
How should we price an app retainer for clients?
Most agencies package it like any other service line — a tiered monthly retainer rather than an hourly quote. Book a demo and we'll walk through packaging examples other agencies use.
Can we white label the reporting we show clients?
Yes. Usage and engagement reports export under your agency's name, ready to sit alongside your existing SEO and social reporting.
What upsells work well once a client has an app?
Push notification campaigns and loyalty programs are the most common next step — both bill as an extension of the app retainer a client has already approved.
Is this only for agencies that already do web or SEO work?
No, but it fits naturally there. Most agencies that adopt this add apps as a new line item for clients they already serve, rather than as a standalone service.