We Publish Your Clients' Apps. You Keep The Relationship.
Most white label app builders stop once the app is built, leaving submission, review, and every future update to you. Buildfire's publishing team takes it all off your plate - under your client's own developer account, for the life of the app.
Publishing Is Where DIY Builders Leave Agencies Stranded
Building the app is the easy part. Getting it live, and keeping it live, is where most app builders stop helping.
The Self-Publish Route
The Buildfire Way
IncludedFrom Ready-To-Publish To Live In The Store
You Finish The Build
Design and configure the app in Buildfire like normal. When it's ready, tell us to publish.
We Submit Under Your Client's Account
Our team prepares store listings and compliance details, then submits under the developer account your client owns - never Buildfire's.
We Handle Review And Rejections
If Apple or Google flags something, we fix it and resubmit. You and your client just wait for the word: approved.
We Keep It Published
Every future update you make in Buildfire gets submitted and republished by our team, for as long as the app is live.
One Publishing Team, Every Platform
iOS, Android, and web - Buildfire handles the submission process (or lack of one) for all three.
| Capability | Apple App Store | Google Play | Progressive Web App |
|---|---|---|---|
| Where it publishes | Apple App Store | Google Play | Installed from the browser, no store |
| Needs a developer account | Yes — Apple Developer Program | Yes — Google Play Console | No account required |
| Buildfire submits it for you | Included | Included | Included |
| Typical store review | ~1–3 business days | ~1–2 business days | No review — live instantly |
| Rejection handling | Included, unlimited rounds | Included, unlimited rounds | Not applicable |
| Update republishing | Included, every release | Included, every release | Included, every release |
| Ongoing maintenance | Included | Included | Included |
Review timelines are set by Apple and Google and vary by app category - Buildfire manages the submission and any back-and-forth either way.
Our Publishing Commitment
Unlimited Resubmissions
Rejected once, rejected five times - we keep fixing and resubmitting at no extra cost until your client's app is approved.
A Dedicated Publishing Specialist
One person manages the submission end to end and keeps you posted at every stage, not just at launch.
Every Update, Republished
Push a change in Buildfire and getting it back in front of reviewers is on us - for as long as the app is live.
Your Client Keeps Ownership
The developer account, the listing, the app - always registered to your client, never to Buildfire.
Your Agency Stays The Brand. We Stay Invisible.
Every app publishes under your client's business name and developer account. Buildfire never appears in the listing, the review correspondence, or the update notes - your agency is the only vendor your client ever sees.
Frequently Asked Questions
Who owns the app once it's published?
Your client does. The developer account, the store listing, and the app are all registered to your client's business, never to Buildfire. You keep the agency relationship; they keep the asset.
Does my client need their own Apple and Google Play developer account?
For the App Store and Google Play, yes — apps publish under the developer account your client owns, which is what keeps the app theirs. Our team handles the setup and submission against it. The progressive web app version needs no developer account at all.
What happens if Apple or Google rejects the app?
We fix it and resubmit. Rejected once or rejected five times, our team keeps reworking and resubmitting at no extra cost until your client's app is approved.
Do you publish to Android and as a web app too?
Yes — iOS, Android, and web. The App Store and Google Play each go through submission; the progressive web app installs straight from the browser with no store review at all.
What happens when I push an update later?
Push the change in Buildfire and getting it back in front of reviewers is on us. Every future update is submitted and republished by our team, for as long as the app is live.
Can apps publish under my agency's account instead of each client's?
Yes. Most agencies publish under each client's own developer account so the app stays their asset, but you can publish under your agency's account instead if that's how you package the work.
Is publishing an extra cost?
Resubmissions are never charged for — we keep fixing and resubmitting until the app is approved. Book a demo and we'll walk through how publishing is priced in the plan that fits your client load.
Let Your Clients Publish Without Lifting A Finger
Book a demo and we'll walk through exactly how publishing works for your next client app.
Already live? Pair it with our App Store Optimization service to help your clients get found.