With her old platform, building an app felt like a college course. Ellen struggled to make decisions about features because the underlying technology was confusing. Educating herself often meant watching 45-minute tutorials to make what should’ve been a simple choice, she said.
After talking with BuildFire, Ellen found the partner she was looking for from the start. The difference from her old platform was night-and-day, she said.
BuildFire’s intuitive and user-friendly platform meant she no longer had to spend hours researching features. When she needed guidance, the technical team was there to educate in terms she could understand.
Throughout the process, Ellen could tell BuildFire’s experts which features she needed, and the team of professional designers and app experts could take it from there.
Working with an expert team meant Ellen could spend her time running Rally Insurance Group, instead of trying to learn how to build an app — leading to a stronger end product at a very reasonable price.
“BuildFire did a great job of understanding my purpose and helping me to create a balance of the app being about Rally, but also being about the schedule,” Ellen said.
On the technical side, a strong calendar function was critical to the app’s success. Ellen needed functionality that allowed each event to stand alone, yet allow users to see the master list. Integrations with Google Calendar and her website made it easy to keep the schedule up-to-date.
On the service side, Ellen said the team has helped her realize the power of what an app can do. Her first version had a single purpose — the cruise schedule.
Her conversations with BuildFire helped her step outside the box and look at things in a broader way about what an app can do and what features can support it — something she couldn’t find anywhere else.
Understanding what her customers want from the app combined with the support to make it happen have made a world of difference, she said. BuildFire’s learning center and online knowledgebase have also given her the information she needs to make a stronger app.
“BuildFire has been helpful about giving me general information about users, what are they looking for, what they want, and that has me looking at things from a users’ standpoint,” she said.