Kickstart Your Success in Advertising White Label Mobile Apps

White labeling is a highly profitable business model, especially in the software space. But like any other product or service, your reseller business needs a marketing strategy.

The marketing aspect of a white label business can feel a bit overwhelming for some resellers, especially for those of you who have never been through this process before.

Recently, our white label sales and support teams have been fielding questions about advertising for resellers and how to get started. Those inquiries inspired me to write this guide. 

Whether you have an existing agency and you’re white-labeling mobile apps as a new service, or you’re creating a new app reseller business from scratch, this guide has you covered. 

First, I’ll clarify the differences between agency marketing and app reseller marketing. Then I’ll explain when you should start your marketing campaigns before diving deep into the step-by-step process of white-label advertising from scratch. 

White Label Marketing for Agencies

If you already have a digital marketing agency, consulting firm, PPC agency, or agency offering similar services, you have a leg-up on those starting from scratch. I’m sure you have an existing website, social media profiles, email list, and other online marketing channels. 

Now it’s just a matter of expanding your existing channels to include your new app development services. A simple starting point here can be as simple as a new landing page on your website to showcase your services. Then you can send an email blast to your current list, share the landing page on your social channels, and leverage other free marketing campaigns. 

Aside from the existing channels in place, here’s the most significant advantage for agencies—you already have clients.  

Rather than trying to educate new people that your brand exists, you should spend the majority of your time tapping into your existing clients and contacts. 

You have a 5-20% chance of selling your app services to a new prospect. But that probability jumps to 60-70% when you’re selling to an existing client. 

Not only do you have a better chance of selling to an existing client compared to a new one, but you can also close those deals faster. Check out this graph from Marketing Charts that shows the typical sales cycle in the B2B space.

 

For existing customers, you can close those deals in less than one month 22% of the time. 38.4% of the time, you’ll close those clients in one to three months. That means over 60% of closed deals with existing clients will happen in less than three months. For new customers, expect just 25% of those deals to close in that same time frame. 

Depending on the type of services your agency already offers, there’s a good chance your existing clients will also need a mobile app. So you’ll be offering them something that they already need, and they’re likely aware that they need it. 

Your pitch will likely come with open arms.

Furthermore, if you’ve had success working with this client in the past, they’re going to be much more comfortable working with you in the future. It’s easier for them, so they don’t need to go shopping around for other options. 

If you need some guidance on how to handle these conversations, check out our guide on how to pitch a mobile app to your clients. 

White Label Marketing for Mobile App Resellers

You do not need to have an existing business to become a mobile app reseller. But your marketing strategy will look a bit different if you’re starting from scratch.

Early on, you’ll need to focus your efforts on establishing a trustworthy online presence. Things like building your website, creating social media profiles, and making sure your reseller platform is up and running will be the preliminary steps. 

From here, you’ll need to develop a system of getting quality leads. Whether it’s through paid campaigns, content marketing, organic search, or email list building, your top priority needs to be getting leads into your marketing funnel. 

You may even need to get some new clients signed or apps built at a significant discount. This will show proof of concept to other prospects, and you’ll have something to display in your portfolio. 

While you won’t have the luxury of an existing website with existing traffic when you’re starting from scratch, new resellers still have a huge advantage—you can focus all of your marketing efforts on mobile apps.

For example, check out this homepage from King Concepts:

It’s clear that these guys are offering an app builder and custom development services as their primary and only offerings. Believe it or not, King Concepts is a white label reseller using Buildfire’s platform. You can read the King Concepts case study here to learn more about this model and how they got started with Buildfire. 

Other agencies have to continue pitching their other services. The app development options may not even be above the fold on their homepage. But you have the opportunity to hammer home apps and nothing but apps. 

It’s also a great opportunity for you to showcase yourself as a specialist. Some prospects seeking app development solutions won’t be interested in going through a jack-of-all-trades agency. They’d prefer to stick with a mobile app agency, which is something you can brand yourself as.  

Within the app development services space, you can also differentiate yourself by focusing on specific niches. Maybe you want to offer pre-built apps to restaurants and gym owners. Or maybe you’d prefer to resell a no-code app builder to DIY entrepreneurs. The opportunities here are seemingly endless. 

But you’ll definitely want to have some idea of your desired path before you start advertising anything. This will make your life easier and give you a sense of direction for your campaigns. We’ll talk more about this in greater detail shortly. 

When Should You Start Marketing Your White Label Services?

Some of you might be wondering when it’s appropriate to start your marketing campaigns. The answer is pretty simple—it’s never too early.

Here’s why. As you’ll soon realize, the first few stages of your advertising plan don’t actually involve any marketing campaigns. So you won’t be running ads, creating content, or sending any emails just yet. The first few steps (which we’ll cover in greater detail below) are designed to set you up for success. It ensures that you won’t be wasting valuable marketing dollars, and your advertising strategy will actually yield positive results. 

If you wait until your new white label reseller program launches or your service is live on the site, then you can’t expect to get new clients on day one. But if you have a solid strategy in place ahead of time, then you might even have a waitlist of prospects by the time you’re ready to proceed. 

For those of you who have an existing agency, you should also start marketing your white label services ASAP. You’ll have a better chance of building hype and getting a waiting list started than a company starting from scratch.

If your sales are declining or your previous marketing strategies were unsatisfac

After the initial campaigns, white-label advertising will always be an ongoing process. You may ultimately switch strategies based on your goals, budget, and other factors. For example, you might start with PPC ads for the first six months to a year. But once you have a steady stream of income, you may devote more of your budget to organic content for long-term SEO purposes.

Strategy	Initial Phase	After Establishing Income
PPC Ads	First 6-12 months	Reduced focus
Organic Content	Less focus	Increased budget for long-term SEO

How to Get Started With White Label Advertising for Mobile Apps

Frequently Asked Questions