62 Apps to Increase the Productivity of Your Small Business
Running a business of any kind is a monumental task which requires shouldering major responsibility and managing resources effectively.
A great and handy tool for maximizing productivity and utilizing resources to the max is your smartphone. Mobile apps can help break down and simplify many of the day-to-day tasks a business must accomplish.
So we save you the trouble of having to dig them out on the web; here are 28 hand-picked apps that can boost your small business productivity. Ultimately, these will help you keep costs low and make more money.
1. Lucyphone – iOS,
Who wants to wait endlessly to be connected to customer service over the phone? LucyPhone removes the hassle out of holding before getting connected.
Look up your customer service number in the app’s list of numbers, after which it patches you through. When you’re put on hold, simply press **. This gets you disconnected, and the moment a service reps comes on the line, the two of you are connected.
2. LogMeIn – iOS
Using LogMeIn, important stuff on your PC or Mac can be accessed from your iPad or iPhone. This app really proves its worth as you travel on business trips or need to view files remotely.
Launch any PC program from your mobile device.
Use this powerful note-taking app to store photos, notes, web pages, audio clips, PDF files, sync files, record voice reminders and create to-do lists. The indexing feature is a real crowd pleaser. Add things to your online notebook and they can be searched and accessed on your desktop, mobile device or the web.
4. Producteev – iOS, Android
This free task management app lets you assign tasks to several individuals, implement privacy settings and create subtasks.
The premium version, Producteev Pro, is specially designed to address a growing business’s needs; you can customize the logo and theme settings, which also includes turning Outlook emails into calendar appointments and actionable tasks.
Who says you have to be physically present on the spot to sign an important document? Follow the link in your email to open the document. Follow the signing process and at last, click on “confirm signature”.
After confirming it, you get an alert along with everyone else involved in the process, that the document has gotten signed. Sign important documents without moving an inch from your work space.
Want great collaboration within your organization? Basecamp gives team members a single view dashboard that has links to any given project. Files, tasks, milestone dates, along with a discussion front that lets you trade information and work through details.
All conversations take place from within the project workspace. The app also takes care of scheduling and a calendaring feature displays non-project activities as well.
Daily data backups are performed, along with SSL data encryption. If your mobile device does not natively support Basecamp, you can still use your phone’s browser to sign in to the Web portal.
While Dropbox is already popular among mobile app consumers, it has provided countless benefits to business owners through its file-sharing software.
Easily sync important work documents across all devices and access them seamlessly from anywhere. Dropbox may sound remotely similar to some of the apps we’ve already listed, but it really should have a special place in your arsenal.
Collaboration is a breeze; create shared folders and give group members access to specific links or folders.
8. 30/30 – iOS
Finding it difficult to kick-start your small business? This app functions as a timer and it works on the premise that you work hard for 30 minutes, followed by 30 minutes of procrastination. This pattern gets repeated on a cycle, though you can set times that best suit your routine. Many users swear by how it has lead to better productivity.
9. Free Call & SMS Scheduler – Android
Rather than write down messages and thinking of who to call or when to call them, why not pre-schedule all your daily or weekly calls and messages, and have an app send them out automatically, when the time comes?
Use this scheduler to set unlimited calls and text messages, according to a specified date and time. Scheduler tries again, in case you’re not connected to your contact in the first attempt. And if it happens to catch you at an awkward moment, a beeping timer lets you disconnect calls or messages, which are naturally rescheduled according to user-set parameters.
10. ItSeez3d – iOS
This app turns your iPad into a 3D mobile scanner. View scans as rotatable 3D figures, upload them to a site that supports 3D model sharing, or email them to an organization that can convert it to 3d-printable format.
ItSeez3d makes use of actual 3D data, rather than meshing layers of 2D images to create a 3D scan. A very handy app, especially if you want to impress clients with killer presentations.
11. OfficeTime – iOS
Office Time is a business owner’s best friend. It’s very useful and highly practical: record billable hours through the work day and generate invoices and reports based on that data.
As a small business owner, you just gotta try this one out yourself and see the benefits.
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“If this, then that” is a straightforward Web app which automates actions, so long as certain conditions are met. For instance, let’s say the forecast in the app predicts the possibility of rain, you can configure it to send you a text message, reminding you not to forget your umbrella.
Ifttt automatically bookmarks blogs for you in Digg or Delicious for example, and calls with appointment reminders. We’re merely skimming the surface here. The more you use it, the better you get to know it, and use it to your advantage.
Want to know if your business check cleared the bank? Mint collects your financial data, all in one place. Keep an eye on your savings, checking, retirement and investment accounts whenever you want, and also track spending on a day to day basis.
We wish it would let you transfer funds as well, alas, it doesn’t. Still, a highly efficient financial tracker.
Another task management app makes the list – its uber-intuitive design and simple user interface really stands out.
Use Nozbe to track work you’ve delegated including what you’ve assigned to yourself. Use email to add tasks to it. Another factor that really makes it stand out among task management apps is its ability to seamlessly integrate with Dropbox and Evernote.
15. Swype Keyboard – iOS, Android
How do you type without lifting a finger? With Swype, that’s how! Slide your finger across letters to write messages and look up information in a jiffy.
Swype’s clever mechanism is good at anticipating what you want to type; even if you make a spelling error, you never need to worry about botching up the message, and having it delivered to your clients, full of typos.
16. Humin – iOS
An app that remembers how you know or met someone? That’s just plain cool and every on-the-go business owner needs to have this. After all, you want to focus on the moment instead of that awkward silence as you try to recall someone’s name.
Just feed in the contact number, and Humin works its magic. You can then sift through your contacts using easy-to-remember phrases like “lives on 21st and Broadway Street” or “met two weeks back at a party”.
17. Timeful – iOS
When an intelligent calendar app is merged with a to-do list, you get Timeful.
The app’s algorithm understands how you get stuff done and cleverly suggests ways of taking a fresh approach to getting things done, all at your own convenience and your own terms. Need we say more?
And we shortlist yet another collaboration tool. Why should you get this? Because it has one of the most robust task management systems.
Create tasks and flag them with due dates, assign them to specific individuals, attach files and add notes, use comments to share with your team or create internal checklists. It’s all there. Tasks can be easily grouped according to project, which lets team members brainstorm, assign subtasks and work collectively to accomplish goals.
Asana is a fairly powerful task manager since it shows all projects side by side, eliminating the need to dig up emails which might be scattered all over. Everything stays in one place, and your productivity never suffers.
19. Toggle – iOS, Android
Toggl is simply the best in time tracking for anyone (employees, contractors, business owners, etc). If you just feel like you’re not getting the most out of your day, Toggl a great tool to help you keep track of what you do on a daily basis. When you have logged your time, they even have reporting on where your time was spent to understand where you can be improving your own efficiency.
One of the best things is the sheer number of platforms Toggl supports to track time just about anywhere (mac, windows, iOS, android, chrome and more). Considering they have a 100% free option, it’s well worth trying.
Can’t stand the complexity of your current expense reporting process? Tired of the headaches your current expense reporting system creates? Expensify has made the expensing process simple for both businesses and the employees who have to use it.
It moves the experience into a simple interface, makes everything digital and effectively changes the process to 1) take a picture and 2) submit.
Compared to the complexity of most expense softwares, reducing stress and time taken to submit an expense report can have quite the impact on productivity.
Messaging apps are a dime a dozen on mobile, but apps that do voice conversations well are hard to find. Especially ones that make it as easy as a walkie talkie.
Voxer is a messaging app, but it’s more focused on the capability to have a walkie talkie-like conversation as instantly as possible, without the loss in security. The audio quality is also much clearer than a walkie talkie and it syncs everwhere you have Voxer setup.
It’s not just for contractors and construction crews, it works great for businesses where teams have to communicate in heavy volumes. Email can be slow and shaving out a dozen emails a day could mean hours saved across the team. All replaced with seconds long voice messages that can be instantly answered in kind.
If you’re a fast growing business or just a business owner that likes being prepared, chances are you do a lot of planning. There’s also a good chance you’re planning a lot of your business using Excel, Google Docs or some other tool that isn’t quite made for organized planning. MindMeister is one of the best mind mapping tools out there to help businesses plan, brainstorm and more – collaboratively. Using the collaboration capabilities of MindMeister, you can brainstorm content ideas with your marketing team, plan your sales process with your VP of Sales and keep track of your next road trip with the family from one app. If you’re still using Excel or Google Docs to do your planning, it’s worth trying to bring your planning and brainstorming into a much more visual medium.
23. Sunrise Calendar – iOS, Android
Sunrise is an amazing calendar that helps you keep track of everything going on in your life across all your favorite apps and platforms (Facebook, Evernote, Trello and more). It’s not the first all-in-one calendar, but it’s definitely one of the best designed. It makes keeping your business on track enjoyable.
In the simplest explanation, Zoom is a more stable and easier to use Skype. Zoom uses hosted technology to provide super high quality video meetings or webinars with all the capabilities of tools like Skype or Join.me. It’s free to use, but also has paid options if you want to get into running webinars or meetings with more than 25 people. It offers phone dial in capabilities and apps on every key platform to allow absolutely everyone to get on your meetings.
Pocket is the link grab bag you can use to take articles and website links with you on the go. Pocket acts as a cloud based bookmarking tool that can also download an offline copy of whatever links you bookmark or “pocket” with it. It’s great if you’re often in places without WiFi or a good connection, you can save links that you want to read later and read them offline at your convenience.
Base is one of the best all-in-one sales CRMs out there for seamless tracking, better sales reporting and great sales dashboards to help your sales team be more efficient. It’s also one of the more convenient CRMs that actually designed their mobile apps with specific use cases in mind, like sales people using them to catch up on their metrics or directors reviewing team reports. It’s one of the most functional mobile focused CRMs we’ve found.
If you need document scans on the go that you can easily email out or print, CamScanner is a great app to have. It has a smart cropping feature so you don’t have to worry about all of the extra desk texture you’re taking a picture of. It also has OCR capability, which means it will try and extract text on the document into selectable text in your resulting PDF. Great if you need to select a couple paragraphs from the document to email.
28. Square Register
Imagine what your professional life might be like if you had to haul around a clunky cash register everywhere you went to accept payments. What if that was literally the only way you could accept customer payments when you’re out of the office?
It’d be ridiculously difficult – so much so that you’d probably avoid accepting payment altogether.
Fortunately, you can use the Square Register app to easily turn your phone into a credit card reader so you can accept payments without invoicing or using a physical register.
Want to offer a discount of accept a gift card? No problem – the app allows you to do both.
On top of that, Square Register app allows you to send digital receipts to customers, track your inventory and sales history, and download previous transaction information as an Excel file. You can even use the app to allow merchants and customers to give each other feedback if an issue arises with the product sold.
Paper to-do lists are a thing of the past. In today’s business world, it’s often better to go digital. That way, you can reduce paper clutter (and go green!), keep track of your lists more easily, and access your lists conveniently from anywhere.
Interested? If so, download the Wunderlist app.
Not only is it great for creating digital to-do lists – it allows you to share those lists, sends you reminders for tasks that need to be completed soon, and let you re-arrange your list items as your priorities change.
Worried that your many to-do lists will get lost and start to overwhelm you?
That won’t happen if you use the Wunderlist features to their full potential and filter your tasks by due date (or other specifications).
And guess what? The app is free to use. But if you want more functionality, you can download the premium version, which allows you to assign unlimited to-dos, upload large file sizes, and more.
BONUS: 14 Business Apps to Help Small Businesses Grow in 2016 Get My Bonus
If you’re researched communication apps for your small business at all, you’ve probably encountered Slack. It has become wildly popular for its simple, intuitive interface and useful collaboration features.
But don’t think that you’ll be able to use Slack to its full potential right away – there’s a bit of a learning curve, so you and your team might need to devote a week or two to figuring out the best way to use the app based on your business operations and customize your Slack experience.
Don’t let that stop you from using the app though.
Once you and your team figure it out, there’s a good chance you’ll notice improved productivity due to the way the app streamlines the way you collaborate.
For example, instead of digging through your emails for a conversation/document, you can simply use the Slack search tool to find what you need. You can also create multiple groups for different departments, projects, etc.
You can get the Lite plan for free if you want to try Slack out. From there, you can always upgrade to the paid plan, which starts at $8 per month per user.
Similar to Slack, HipChat is an app that makes it easy for you and your team to collaborate using group messaging, instant messaging, and file sharing.
One of the biggest differences?
The price. HipChat offers more in the free plan, and the HipChat Plus option is only $2 per user per month. A perfect option for a small business on a tight budget.
If you’re not sure whether HipChat or Slack is the better option for your team, consider checking out this study that examines the pros and cons of each app based on employee responses.
You can always try the free version of both apps. Once you’ve done that, you should be able to see what works best for your team and choose one app or the other based on that.
Any business-related app that receives an “Outstanding” 5-star rating from PCMag is worth talking about and considering. That’s why RescueTime is on this list.
But what is RescueTime, exactly? And how can it help your business grow and improve?
Simply put, it helps you stop wasting time – no more wondering where your day (or week) went.
With the RescueTime app, you can track how you spend your time and see reports/data based on the information collected by the app.
That way, you can learn more about how you really spend your time during the day and make adjustments that allow you to be more productive. And, as seasoned business people everywhere know, improved productivity can easily lead to improved profits.
If you also want features that allow you to block distracting websites, alert you when you’re not being productive, and log time away from your desk, try the Premium version of the app. It’s $9 per month.
There are a lot of accounting apps out there aimed at businesses – and many of them come with a shocking price tag. Often, these apps do far more than what the average small business owner needs, which means that those business owners end up paying extra for unnecessary features.
Wave is a better accounting option for small businesses on a budget. While it’s not as robust as an app like Quickbooks, it gets the job done for business owners with simple accounting needs and a handful of employees.
Plus, it’s free. But there is a paid version available if you need premium support and payroll.
BONUS: 14 Business Apps to Help Small Businesses Grow in 2016 Get My Bonus
If you’re like many business owners, you probably have multiple email addresses. You may even have different email apps on your phone.
If that’s the case, you probably get a bit overwhelmed just by looking at your phone screen. The little red notification showing you how many unread emails you have can cause serious stress.
While you may not be able to get rid of those unread emails, you can take the hassle out of email with the Spark app.
Think of Spark as a unified inbox that allows you to view your inbox from each email account in one place and takes the pain out of having many different email addresses.
It also allows you to categorize and filter your mail, set up notifications for your most important messages, and pin messages to the top of your inbox for easy viewing. Plus, it’s compatible with the most popular business apps, including Dropbox, Evernote, and Google Drive.
It’ll even work with your Apple Watch so you can use your watch and voice dictation to acknowledge and respond to emails quickly.
35. TapeACall Pro
You and your team are sitting in the conference room talking to a new client. The onboarding call is going well, and everyone is taking notes and figuring out how they can best serve the client.
Then, the call ends, and everyone starts working on their tasks. There’s just one problem:
Some of your co-workers forgot to write down important details of the client call, and now they’re not sure what to do. They don’t want to call the client back and bother them.
With this app, you can easily record client calls for later reference. And the recordings don’t even have to take up storage space on your phone – you can simply upload them to Evernote, Dropbox, and Google Drive or send them to your email address.
The app also allows you to stay organized by labeling your recordings. For example, you might choose to label a client call recording with the client’s name and the date of the call.
If you’re interested, you can get the app in the App Store for $9.99.
Do you ever travel out of the country for business?
If so, you know how frustrating it can be when you don’t speak the local language. Thankfully, the iTranslate app is available to make your travels much more enjoyable and manageable so you can accomplish everything you need to.
To use the app, you just open it and speak into your phone in your native language. Then, the app repeats what you said back in the other language of your choice.
That’s right – you don’t need to type a single word into your phone to use this app (although typing is an option if you’d prefer that). You can even use the Phrasebook feature to save your most commonly used phrases so you can easily access them later.
You can download the app for free or opt for the paid version for $2.99.
If you’re a small business owner in 2016, you need to market your business on social media. Period.
Now, I know what you might be thinking:
Social media marketing takes up too much time! And it takes too long to see any results from it, so I’d rather spend my time on something else.
You’re not alone. In fact, 1 out of 3 small business owners don’t think social media is important for their business.
It’s true that social media marketing, much like content marketing, requires some time and effort before it pays off. But fortunately, you can use the Hootsuite app to majorly cut down on the time you spend posting to your social media accounts.
Hootsuite allows you to schedule your posts ahead of time, which means you can get all of your social media marketing done at once rather than having to constantly worry about it. You can even post to multiple social networks at once and shorten links (this really helps when you’re working with Twitter’s character limit!).
You can use Hootsuite for free, but you also have the option to upgrade to a paid plan if you want other features, like premium app access, multiple users, real-time analytics, and priority support.
Plus, they’ve got an amazing app icon.
Coming from the internet giant Google, Gmail is quite possibly the best mobile app for email and file exchange with your possible future clients. The sole fact that over a billion people exchange emails through Gmail on a monthly basis is more than enough to show that this is by far the unquestionable front-runner in the email business. Gmail offers a multitude of services, and is generally the strongest cloud service when it comes to importing files from your email into other pieces of software and your personal devices. Another thing that comes to mind when mentioning Google is how well all of its online services are connected with each other, which immensely helps with data management as well. In a situation where you have little battery Gmail will automatically save the email you are writing at the moment every couple seconds without you even noticing it.
39. Google Drive
Back to Google again. Straight from Google’s workshop, Google Drive has grown substantially in the last few years, and so will your business if you move forward with this app. Not only the app though, because Google Drive has a whole system for data management, file editing, and is very well connected with Gmail once you synchronize your profiles. Aside from those services, one of the standout features is cropping phots in Google Drive. You can also create new documents, sheets, presentations and manage all of those files through Drive to Gmail since they go hand in hand and if you plan on using one, make sure you use the other one as well for best results!
Skitch will change the way you look at files that need reviewing or additional write-ups. Also, you can use this app to take a snap at something, and quickly add in text or different types of content and then forward it to someone, somewhat similar to Snapchat, but better since you can save the image with Skitch. Opening PDFs and making notes in them will be a piece of cake with Skitch on your mobile device. Why is this significant? Because PDF format by its nature is not an editable format and needs some kind of external editing. Also, they aren’t searchable at all and with Skitch you can always mark the place you want to re-read or make changes to the file without significantly changing the file structure.
41. PDF to Word
PDF to Word is state of the art mobile converter that is not only fast and reliable, but also free to download. Its industry leading OCR (Optical Character Recognition) engine and top of the line conversion servers are what make this app stand out when compared to its competitors. The converted file is in .docx format which makes it perfect for additional editing and reuse. There are no limits to the size of the file you are converting and also there are no limits on the number of files you can convert. Both scanned and natural PDF files can be converted, and PDF to Word even offers the feature of having your PDFs deleted from their servers once the file is converted. Aside from that, you can import files from your mobile device memory, as well as Gmail, Google Drive, Dropbox, Box, and OneDrive. This means that PDF to Word is extremely well integrated into those 5 major services and you shouldn’t have any issues managing your PDFs with this app on your side. Perfect for small business owners when on the road or away from their computers!
Quip is a great app for your business once you start having more than a few people in your office. Making teams and working in teams will only boost the productivity of your newly developed business, and Quip is surely the app to use when making group projects. How? This app allows it users to make notes, create documents, import and export spreadsheets and even involve your coworkers on a project by creating group chats with both messaging and voice command feature available. Also, Quip enables you to get in touch with people in your network by importing contacts from your Yahoo, Gmail, Hotmail, MS Outlook and iCloud, which vastly widens your circle and further allows you to work on that major project you simply can’t tackle alone. Quip combines chatting, documents, task lists, and spreadsheets in one app, making collaboration fast and easy.
Are you visible online?
Your digital marketing success depends solely on your visibility.
The best visibility to have in addition to being active on social media networks is organic search visibility. See, about 87% of consumers find business using search engines.
Yes, we can view LocalVox as an app, because of the specific tasks that you can do with it, but it goes beyond that.
LocalVox is a digital marketing company that provides online marketing solutions for local businesses that fall into these categories:
- Small businesses
- Multi-location & Franchises
- Featured industries
If you want local consumers (e.g., in Las Vegas) to find your business, you need to optimize for geo-specific keywords.
Let’s assume you’re a web developer based in Los Angeles, here are a few geo-specific keywords to optimize your web pages with:
- Los angeles web developer
- Best web developer in LA
- LA web designers blog
- Where to find web developers in Los Angeles
And so on…
Your business can only thrive online when you’re seen and heard by the right people.
Invesp estimated that if you’re not leveraging available social media, search, and mobile channels in your marketing, you’re likely to miss out on more than 85% of ideal customers who need your services.
As a digital marketing solution, LocalVox can help you in these areas to optimize your content and reach more audience.
It’s high time you keep control of your brand, while increasing your revenue and building a reputation that puts your business at an advantage over your competitors. LocalVox can help.
Why use TweetDeck?
Well, a recent survey by MediaBistro found that if you use Twitter to promote your content and engage your followers, you can increase your business’ growth by 67%.
Here are more benefits of using Twitter:
It’s often said that the life of an animal is in the blood. In the same vein, the life of any digital marketing business is in the use of social media channels.
Twitter is a reliable channel. It’s integrated into TweetDeck to help you manage your accounts and achieve more. With this small business app, you’ll be promoting your business on Twitter like a pro.
A pro knows how to turn ugly moments into best moments. In the midst of the distractions on social media, trust TweetDeck to pull you through.
Majestic is your marketing search engine and backlinks checker tool.
How good is your ranking on search engines?
No doubt, you’ll generate a lot of traffic if your web pages rank on the first page of Google, for related search queries. The traffic in turn translates into increased sales, loyal customers, and brand ambassadors.
You can also use Majestic to conduct competitive analysis. This way, you’re able to know which keywords your competitors are ranking for, and how where they’re getting their backlinks from.
All you’ve to do is enter your competitor’s domain name into the search box. Then click on the search icon at the right side:
Next, you’ll see your competitor’s backlinks, trust flow & citation flow, and so much more.
There are several ways to rank highly in Google first page.
Most people employ the blackhat techniques. Well, it works but it puts your website at a risk. Because, you may wake up one day and realize that your web pages have been de-indexed by Google.
The best strategy for improving your search rankings naturally is through inbound marketing. Here’s the most relevant and simple definition that Google trusts:
In a nutshell, inbound marketing involves the process of creating exceptionally great content that addresses the pain points of your audience.
Inbound marketing puts your business in such a good light, which makes your prospects and customers desire your brand. This makes it possible for your clients to come to you, instead of you going to them.
Although, there are other alternatives to Majestic. But what I like so much about this small business search tool is how it groups backlinks types.
This is really priceless, especially when you’re aiming to build more educational and governmental backlinks.
46. The Search Monitor
The Search Monitor is a precision ad intelligence tool for small businesses.
It helps you monitor your digital ads. In fact, you can:
- Monitor for compliance
- Monitor for ad insights
Keeping track of the performance of your ad campaigns equip you with information of what works or doesn’t work in your industry.
It gives you a detailed report of your competitor’s strengths and weaknesses. You can’t afford to ignore this tool.
Since search is the most common starting point for mobile research, it means that you’ve an opportunity to reach tens of thousands of mobile users with your mobile ads.
For example, when you advertise on Facebook and target mobile users, Facebook provides a detailed user report. With this report, you can create better ad copy using Google AdWords.
Like the saying, “testing the waters,” you’re now equipped to make very good marketing projections, and thus, reach more audience – because of the discovery you just made.
“Truly, mobility drives agility and efficiency.” – Vala Afshar
Our economy is driven by small, private businesses. In fact, only 1% of U.S. businesses are publicly traded.
If you want to build a thriving and agile small business, you need to leverage mobile technology. Data from Huffington Post found that small businesses project to see triple-digit-growth in mobile apps in 2018.
In turn, this should improve customer experience – which is the ultimate focus of every business.
That being said, you need the right marketing landscape and solutions. And that’s where AdGooroo comes in.
AdGooroo is a small business application that allows you gain complete insight into the paid search marketing landscape.
With AdGooroo, you can understand how your campaign is performance vs. your competitor’s across text ads, product listing ads and search engine optimization on both Mobile Search and Desktop.
Running ads online to generate leads and customers is good. But a detailed update on ad performance is even greater.
You can use AdGooroo to measure the performance of your campaign.
Generally, customers will see your ads at different times, under different circumstances. Therefore, paying close attention to ad performance across these channels while monitoring the timing is critical to your success.
In this era of digitalization, your ideal customers are online, which implies more reach for your business if you know how best to get your ads in front of them.
Your ad campaign may be dysfunctional because of the poor technique you use in tracking them. Notwithstanding, AdGooroo is here to revive your mobile marketing campaign – and provides you with these insights:
What are you waiting for?
Isn’t it high time you steal your competitors’ traffic & uncover their conversion strategy?
If you desire that, iSpionage can help you.
iSpionage is an AdWords Competitor Keyword Tool and PPC Intelligence tool for marketers.
Driving targeted traffic is the primary focus on every digital business. Getting the traffic to convert into customers is the ultimate goal.
But no matter the amount of traffic you drive to your website, until you engage them you may not be able to get more sales.
For example, Slideshare is able to average 60 million unique visitors each month, because it engages the users with compelling visual content.
Great content is what results in increased page activities. So, the time you spend producing irresistible content in variety of formats will pay off big time.
For your PPC ads to generate more leads, you must have a way to find profitable PPC keywords lists, as they have a potential of setting you ahead of your competitors. iSpionage can help.
One way your digital marketing brand can become exceptional, is learning from your competitors.
As you spy on them, you’ll pinpoint what gives them the edge, and what they’re missing out on that you can take advantage of.
Spying on your competition reveals areas that you can improve on your own campaigns, because you have known the areas where competitors are weak, or not doing so well, and so, built on them.
Do you know the keywords that generates the most traffic for your competitors?
SpyFu is a trusted search marketing app that allows you to download your competitors’ Most Profitable Keywords and Ads for paid and organic search.
Are you satisfied with your SEO results?
SEMrush provides service for competitive research, shows organic and Ads keywords for any domain name.
Search engine optimisation is the new fair advantage you must consider as a mobile marketer. On-page SEO is one practice that helps you drive more organic traffic and improve rankings.
If your web pages are ranking highly in Google, then you should see the results in terms of increased organic traffic, more clicks – since 42% of users click the top-ranking search results.
Digital marketing is becoming more competitive as the days go by. As a result, a host of sites are hidden because they can’t be found on the search engines.
If this is the only reason why you execute SEO, then it’s a good one. Remember that when your business is easily seen in the top results pages, you’ll generate more traffic to your website and grow your revenue.
Social media is such a great resource that can’t be ruled out in today’s digital marketing. It provides platforms that elevate businesses especially via mobile, since mobile users enjoy accessing their favorite sites using their devices.
One of such social media platforms you can’t ignore is Twitter. And if you’re going to use Twitter to grow your business, you’ll need an app.
Tweepi is trusted by over 1,000,000 people, who use it to grow their brands and make more impact on social media.
Given the numerous platforms available, social media presents an advantage for small businesses to make more money.
According to Social Media Examiner, “64% of Twitter users are more likely to buy the brands they follow or are a fan of.”
Yes, your mobile marketing results can soar even in the midst of distractions, but you’ve got to arm yourself with an accountability partner. Tweepi is a proven and trusted app to make your investments worth your while on Twitter.
Most small businesses waste ample time managing their social media accounts?
If you’re one of them, it’s time to make a U-turn. Rather than managing multiple accounts manually, you can use Buffer – a social tool that provides a smarter way to share your best content on social media.
When it comes to social media, your next biggest challenge is scheduling and sharing content, at the right time, across your different social media channels.
You’re probably going to spend more time than necessary, if you choose to share content on Facebook and Twitter manually.
Imagine the time it can take to first log into your Facebook account, then Twitter, Google+ and LinkedIn.
Worse, you might get into your account and bump into an interesting image that you may consider checking out.
From there, another fancy quote gets your attention, before you suddenly recognize your purpose of logging into your account.
All of these unnecessary distractions can be taken care of by Buffer. Buffer is your one-shot solution to save time sharing content across multiple social media channels – on both desktop and mobile channels.
53. Sprout Social
Sprout Social is trusted by agencies, and relied on by businesses for scheduling, publishing and analyzing social performance across different channels.
Your ability to follow up on your audience across social media while serving them with compelling content is a sign that you truly care. A timely update on social media can engage them.
According to Salesforce, showing users how much you care has a potential of increasing your sales by up to 29%.
Sprout Social furnishes you with a detailed report of every activity, especially where you’re expected to manage your clients’ multiple accounts.
It takes away the stress off you. Such that comes with searching unnecessarily, and wasting time.
Sprout Social is an app that takes your mobile marketing beyond making most of a good relationship with user, but it gets your visitors engaged, seamlessly manages your accounts on multiple social media channels.
Additionally, the app allows you get a reporting on your conversations, mentions, direct messages, to follower requests and comments.
54. Happy Cyborg
Happy Cyborg is a small business and social media app that uploads your personality to the cloud as a cyborg on Twitter.
In a nutshell, Happy Cyborg is a simple Twitter personal assistant. Once your personality is uploaded, the cyborg acts as you would.
The cyborg initiates conversations, engages people based on your interests, and filters tweets to find the ones that you will enjoy reading. This is priceless.
With billions of active social media users as of 2015, you need to always be there for your audience. You should post compelling content and engage them at all times.
How can you follow up on these people?
You need a Cyborg.
Twitter is one of the social media sites that tops the ranks. And Happy Cyborg is an app you don’t want to ignore as a digital marketer. It’s not a bot per se, so it works with you to say only the things you can say.
Here’s why I love Trello:
“Trello lets you collaborate with more people and get more done.”
Executing any project successfully depends on how efficient you organize and communicate with your team members. With Trello boards, lists and cards, you can seamlessly manage a complex project with ease.
Vital information and how you relate it needs to fit perfectly into the project at hand, even as you carry your team along every step of your work system.
So the entire process boils down to effective communication. When the communication isn’t clear, nothing gets done.
A finding by Coreworx reveals that companies risk $135 million for every $1 billion spent on a project and new research indicates that $75 million of the $135 million (56%) is put at risk by ineffective communication.
Trello, is not just a name, but a good friend. It’s got you covered. The dashboard looks amazing.
In addition to the reduced cost, Trello is user-friendly, with enhanced visual appeal.
Update on Trello is done in real-time, irrespective of your business’ location, and every team member gets notified immediately.
This is in addition to the standard setup of Trello, which makes your setting it up unnecessary.
Do you know that you can build mobile apps in 5 minutes, for your small business?
As every small business takes a giant leap to target and acquire mobile users, it would be a misguided decision to disregard building or using apps.
Mobile apps revenue is predicted to exceed $50.9 billion in 2016.
Buildfire is the easiest way to build mobile apps in under 5 minutes, publish to both iOS and Android. While all that is happening, you can retain customers and increase revenue.
Not only do these mobile apps make running a small business stress-free, you can save time and money as you reach the target audience. In fact, 26% of mobile research started on branded apps.
Mobile apps enable small businesses to do a whole lot, from engaging the customers, to organising social media contests, and more.
Interestingly, mobile users spend 80% of time on mobile apps – either on games, messaging, productivity, chatting, and so on.
57. Skype for Business
How do you reach more people outside your city, state or country?
Yes, you can send emails, put a call across, but nothing beats a face-to-face communication.
Dan Brutto, the President of UPS International suggests trading beyond the local shores, on observing that about 95% of the world’s consumers are located beyond the United States borders.
In the same vein, you can expand your reach as a small business marketer, no matter the location of their target audience.
Skype for Business allows you to collaborate with anyone on any device. You can make calls, host online meetings, and do much more.
For a small business, the challenge of managing a team at one end of the globe, when you’re domiciled at the other end is now a tale of the past.
With Skype for Business and its rich features, you can communicate with your team, clients, and fans anywhere in the world.
With its instant messaging, voice-over IP, and video conferencing, Skype for Business is integrated and compatible with a host of other apps.
In addition to this, it functions via whiteboard documents, which enables team members to share texts.
Also, with Powerpoint documents, polling lists, desktop sharing, and more.
Yes, you can grow your small business faster with the right CRM and lead generation tool – Nimble.
Nimble is a marketing CRM application that enables you to turn communities into customers. It provides smart contacts, smart insights, smart results no matter where you work.
Leveraging a marketing CRM is really that important, if you want to make more sales, and win customers that are loyal for life.
According to a study by the American Express, “70 percent of Americans can spend about 13% more with companies they believe provide excellent customer service.”
Excellent customer service is only traceable to what your particular customer considers to be important, especially when their needs are met.
Regardless of what you may think you know as a business, your customer is king.
Nimble, as both an automation app and a social media tool enables your business to keep record of your customers profiles, coordinates social listening, email conversations, and activities across known social platforms.
Is your customer relationship management effective?
Though your primary goal as small business is to add value and consequently make profit – but at the heart of any thriving business is relationship.
You’re bound to lose it, like the proverb, when you put the cart before the horse. This is similar to counting your gains, before caring for your clients.
Establishing strong relationships with your customers is certainly what would gain your business customers for life.
Insightly is a CRM and Project Management software. Use Insightly to classify your contacts with notes, link social media profiles, and keep you informed of latest happenings.
Invoicing is a major part of any small business.
And if not properly done, it can affect every other aspect of your business. For example, it can result in unexpected debts and credits.
Issuing your clients the due invoice puts them in a position where they’re able to consider their debt, a priority.
Take for instance, a situation where one of your clients owe you for more than the agreed time. Paperless invoicing is the new trend right now.
If you want your business invoicing to be automated and paperless, FreshBooks is your best bet. FreshBooks is a small business accounting software in the cloud.
If you dread accounting tasks, FreshBooks will make them easy and enjoyable to you. Start sending invoices, tracking time and capturing expenses in minutes.
Do you want to drive more traffic, build engagement with customers, and discover opportunities to make more money with your mobile apps?
If yes, then you need Tune.
As a small business owner/marketer, you can make more money and impact with Tune.
The future of your small business depends on how you leverage social media and mobile technology.
As you embrace mobile apps marketing, you need to understand your customers.
Tune will track them for you.
There are opportunities to grow your small business, and increase mobile apps engagement.
Don’t be deceived, you need a robust mobile apps analytics tool like Tune to run your small business.
Sure, your your growth may be from mobile ads or organic search – but irrespective of the source, Tune analytic tool will track them all in a single dashboard.
Here are the core benefits of Tune.com:
- Measure the value of each marketing channel you employ (e.g., social, search).
- Get authentic reports right on your dashboard.
- Easily gather all your marketing campaign reports in one place.
You must know that a lot of people using mobile devices are just visitors. According to Localytics, about 4% of them become into qualified leads.
The good news is that with Tune, you can set up the right campaigns to re-engage these casual mobile visitors into customers.
Depending on the size of your market, but 4% of out 100% is small. Hence, the need to track your mobile apps performance and optimize your small business campaigns accordingly.
Tune improves your decision making process, by allow you gain better understanding of your customers and collect more sales data.
Admob is an extension of Google Analytics.
Truly, getting the right can cheap, but tracking performance is usually expensive. For this singular reason, you need to make more money from your mobile apps the smart way?
Admob is a unique tool that displays advertisements from a host of Google advertisers. It generates reports from more than 40 networks through AdMob Mediation.
You can use AdMob to manage 40 Advertising Networks are managed from a single interface. And you seamlessly track the highest paying adverts using AdMob Adverts Network Optimization.
Data like “user destination” and “type of mobile devices” used is monitored by Google’s AdMob Network.
You can also engage users with innovative video ads using AdMob’s native ads. It will in turn preserve your user experience.
We all know that when the users or customers have a good experience, it can lead to sales and business growth.
Compass has authenticated that you can grow faster by 75%, if you engage in Mobile app campaign – and share them on the App Store.
Therefore, consider Google AdMob Network for a smart choice to understand your mobile apps users better, and earn extra income.
Apps have made it possible for small businesses to overcome most bugging challenges.
Yes, starting a small business is easy. Because, managing communications, being accountable, and handling every aspect of your business can be automated.
Behind every successful business is a great automation tool that helps the organization generate leads, acquire customers, and build a great customer experience pipeline.
To get started, look through these 62 small business apps to find the right candidate that fits well with your goal. Easy, right?
All in all, small business app must never entirely replace personal contact. Always remember that intimacy is what your customers want.