Social media marketing can make or break your business.
Think about it for a second – it’s easy to understand how a brand with a strong social media presence could crush competitors who aren’t prioritizing social media.
But maybe you’re reading this post because you know that you aren’t making the most of your social media profiles. You know they can be powerful marketing tools, but you aren’t sure how to use them to their full potential.
If that’s the case, you’ve come to the right place. Keep reading to learn how you can use your blog to market your business on social media in a way that will help you improve your brand and build a tribe of loyal customers.
1. Include a blog link on your social media profiles
Chances are, every social network you use to promote your business has an option for you to add a link to your blog somewhere.
If your business website is centered around your blog content, you can simply post the URL in your profile. On the other hand, if your blog is secondary to your business website, you may want to keep your business website link in your profile instead of placing your blog link there.
2. Add social media share buttons to your blog posts
If you want people to share your content on social media, you have to make it easy for them. I’m talking ridiculously easy.
Simple – download a WordPress plugin that adds share links to each of your blog posts. SumoMe is a great option, and you can use it to add a social sharing sidebar to your blog that looks like the one on the left side of this blog post on femtrepreneur.co:
SumoMe also allows you to add social sharing buttons to the end of your blog posts that look like this:
Giving your audience multiple chances to share your content on social media will improve your chances of them actually doing it. So, try SumoMe, or do some research to find a similar plugin to use on your business blog.
3. Share each post multiple times
If you’re only sharing each blog post you publish once, you’re missing out on extra engagement and views.
But you don’t have to just take my word for it. Look at the results that blogger Tom Tunguz found when he reposted the same content:
As you can see, each time he re-shared a piece of content, he got about 75% as many retweets as the time he previously shared it.
Can you imagine getting those kinds of results simply from re-sharing content? It’s definitely possible, so start scheduling multiple shares for each blog post you publish. Just keep in mind that you may want to wait a week or two between each share so your followers don’t see the same thing over and over on their feeds.
4. Create branded, pinnable graphics for your blog posts
If you use Pinterest right, it can seriously become one of your top sources of traffic. But you won’t get any traffic from Pinterest with shabby images that don’t entice your audience to click.
What you need to do to win over your target audience on Pinterest is create a branded, pinnable image for each blog post you publish.
By “branded,” I mean that the image should:
- Include your blog URL
- Use a consistent color scheme/design so it’s easily recognizable as your brand’s collateral
- Use the same set of fonts
Here’s a good example of a branded, pinnable image at the top of a blog post on XOSarah.com:
And if you look at the XOSarah Pinterest board, you can see how almost all of her images have a similar look, which helps her build brand recognition:
If you want an easy way to make images like these, try using Canva.
Canva is a free design program that you don’t need any technical skills to use – you just drag and drop. And they even have a “Pinterest Graphic” option, so you don’t have to guess about what size graphic is best to use for your pinnable images.
Tip: Check out this page to learn more about how you can use Canva to create effective Pinterest graphics.
5. Write seductive headlines that entice your audience to click
Bland blog post titles won’t get you the engagement you’re looking for on social media, regardless of how good your content is.
In fact, according to Copyblogger, 8 out of 10 people read headline copy, but only 2 out of 10 will read the rest of the content. So, you’ve got to make your headline good if you want to beat the average and get your content read by a larger percentage of your audience. Otherwise, even your best content could perform poorly.
Now, you’re probably wondering how to write a headline that seduces your audience. Here are a few helpful tips:
- Show the specific value of your post in the title. You can figure out how to do this by asking yourself what readers will gain from reading the post.
- The title should be clear as opposed to clever. Being straightforward about what the blog post is about will bring you more relevant traffic.
- Give a time frame to accomplish a specific outcome in the post title, if applicable. For example, using “5 Ways to Make $1000 From Your Blog in 30 Days” is more effective than “5 Ways to Make $1000 From Your Blog.”
- Use a “How to” headline. People like learning exactly how to execute a specific task so they can reach a desired outcome, so these types of headlines typically perform well.
- Write a list post with a number in the headline. Conductor research shows that seeing a number in the headline is the #1 preference of readers.
A final note: make sure your blog post content delivers on the value you promise in your headline. One of the worst things you can do is lose the trust of your readers by misleading them.
6. Post helpful info on relevant social media sites, and include your blog info
Amateur marketers simply share their blog posts on social media, but seasoned marketers know the importance of using social media to build relationships so they can easily land new customers without ever having to pitch.
Here are a few ways you can do this:
- Use Facebook groups – Find a few Facebook groups that include your target audience members, hang out in those groups, and start helping people by answering their questions. You don’t have to pitch at all – just add your blog/website link into your Facebook profile, and the people you help will end up looking for your information on their own. Then, it’s up to your blog/website to convert them into paying customers.
- Use LinkedIn groups – Like Facebook groups, you can use LinkedIn groups to find your target audience and share your expertise by answering questions. Just make sure you have a link to your blog/website in your LinkedIn profile so that people can easily navigate to it when they view your profile.
- Use Reddit – Share your relevant blog posts in subreddits that are popular among the members of your target audience, but don’t go overboard being promotional. It’s best to write a lengthy, in-depth response to someone’s questions and include a link to the blog post rather than just randomly sharing your post.
7. Feature industry influencers in your blog posts on occasion
You can do this by posting multiple influencer quotes within a blog post. When you publish the post, email or Tweet the influencers, and let them know that they’re featured in your post.
When you do this, there’s a good chance that your post will be shared by at least some of the influencers since they’re mentioned in it.
Alternatively, you can pick one influencer in your industry, set up an interview with them, and post the interview on your blog. When they share the interview to their social media followers, you’ll get lots of relevant traffic.
When you do this, make sure you don’t come off as self-serving. Focus on building a real connection and professional relationship with the influencer you reach out to instead of telling them you want to interview them so you can get more blog traffic.
And remember – having a strong social media presence in general will help you drive more traffic your blog (and your business website in general). Take the time to communicate with your audience on social media in a voice that matches your brand, and make sure all of your social media profiles are customized with graphics that include your brand colors and fonts.
It probably sounds like a lot of work, but it’s well worth the extra traffic and sales you’ll get if you use social media to market your business.
Which of the marketing methods mentioned in this post will you plan to try soon? Let us know in the comments section!