Make Money Like These 8 Business Giants With Geofencing

As a business owner, you’ve got to constantly come up with new ways to make money.

This statement holds true for every company throughout all industries. Just because your business model is sustainable right now, it doesn’t mean that it will be in the years to come.

You need to stay educated on industry trends and learn about new forms of technology to help your business grow.

One of the ways that you can make more money for your business is through geofencing. Have you heard of this? Are you familiar with how it works?

For those of you with a mobile application, you definitely need to be using geofencing.

There’s no need to reinvent the wheel. If you’re not sure how something works or how to apply it to your company, your best bet is to follow the lead of those who succeeded before you.

I’m going to show you some examples of well-known companies that use geofencing to improve their business model and turn a hefty profit.

For those of you that don’t know what geofencing is, I’ll also explain the basic concepts of how it works. That way you’ll be able to use this guide as a reference for when you apply geofencing to your business and mobile application.

Here’s what you need to know.

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21 Design Tips For Award Winning Apps

Do you want a great mobile app?

Based on your app development strategy, the app might perform well, but that’s only half of the battle. If you really want your app to shine, it needs a killer design.

Whether you’re designing the app yourself or hiring a designer, I’ll give you some advice to make your app look like it’s an award winner.

This guide is also a great reference for designers who are working on multiple apps for various clients.

Apps that aren’t designed well simply won’t succeed. You might be able to skate by for a while, but ultimately users will get frustrated and stop using it.

Follow the advice that I’ve outlined below to make sure that this doesn’t happen to you.

Here are the top 21 design tips that everyone absolutely needs to know. Let’s dive right in.

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Why Utilizing Mobile Apps is a Must for Nonprofits

Although nonprofits are for a greater cause, at their core, these organizations are still a business.

The mission and motivation behind operating these businesses may be different from other companies. But in order for your nonprofit organization to succeed, you’ve still got to make money.

While you don’t want to ignore the foundation of your nonprofit, you still need to run this business like everyone else.

Stick with the trends. Understand your industry. Recognize how your customers and donors live their lives on a daily basis.

Even if you haven’t done the research yet, it’s no secret that we’re living in a mobile world.

According to the Pew Research Center, 95% of Americans own a cell phone.

of americans cell phone

77% of adults in the United States own a smartphone. Back in 2011, that number was only 35%.

That doesn’t even include tablets. As of January 2018, 53% of adults in the United States own a tablet.

With the vast majority of people owning and using mobile devices on a daily basis your nonprofit needs to go mobile if you want to survive.

That’s where the world is trending. You need to jump on board now before it’s too late.

If you’re not familiar with this, it may sound intimidating. You might be asking yourself if it’s really worth it.

Absolutely.

As an expert in the mobile applications industry, I’ll explain exactly why your nonprofit organization absolutely needs a mobile app.

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Why Phone Screen Size and Resolution is So Important

As you know, there are lots of different things that you need to take into consideration when you’re building a mobile application.

With so much to keep track of, certain elements of development could get lost in the shuffle. That’s why I always say that you should stay organized with submission checklists and other tools.

But one factor that seems to always get swept under the rug and forgot about is the actual screen of the different mobile phones.

Phone screens and screen resolution are two things that you need to keep in mind before, during, and after you’ve developed a mobile app.

Why?

For starters, smartphone screens are important because there are lots of different screen sizes. Whether you’re deciding to build for Apple or Android, both platforms have tons of different devices.

Resolution and aspect ratio is also important. That’s because the resolution of different screens can affect how designers build their apps. Based on this information, there are certain tools that all app designers must have.

So as you can see, both screen size and resolution size are important, but for different reasons.

Understanding size and resolution can help you optimize your mobile app for a variety of devices. This refers to both smartphones, tablets, and even smart TVs or other screens where users can download your app.

With that in mind, I wanted to provide you with an informative guide for these topics. No matter what stage of development your app is currently in, I’m sure you’ll find this very helpful.

Here’s what you need to know.

How to calculate pixels per inch

You’ve got to understand the difference between the size of the screen and the dimensions of the screen resolution.

Screen size gets measured using inches. It’s the size of the actual screen of a particular device.

For example, here are the screen sizes of some of the latest iPhones from Apple that you’re probably familiar with.

iOS screen sizes

Not every mobile cell phone is the same. Some of smartphones have bigger screens. I’ve seen smartphone screen sizes that won’t even fit in my pocket. All of this impacts pixel density, pixel size, width, and more.

Here’s how to measure phone screen size. You need to use diagonal measurement. Start from top left corner of the screen and measure the length to the opposite diagonal corner. It’s pretty straightforward, and anyone with a ruler can do this.

This example uses inches. But if your developer or designer is using the metric system, they’d need to convert inches to centimeters.

Screen resolution is a little bit different. The resolution is measured by the number of distinguishable pixels that can be displayed in each dimension.

The iPhone X screen resolution is 2436 x 1125. While the Samsung Galaxy Note 8 has a resolution of 2960 x 1440.

You need to know the size of the screen as well as the resolution to calculate the pixels per inch (PPI) of a device. Here’s how you calculate PPI:

  1. Add the squares of both numbers in the resolution
  2. Take the square root of that number
  3. Divide the previous number by the size of the screen

It sounds a little bit complicated, but I’ll give you an example to show you what I’m talking about. You’re probably going to need a calculator to do this.

Let’s use the iPhone X, since it’s new, and we’ve already covered the screen size and resolution. We’ve got all of the information that we need to calculate the PPI.

  • 2436 x 2436 + 1125 x 1125 = 7199721(squaring both numbers of the resolution)
  • 7199721/2683.23= 2683.23(square root of previous answer)
  • 2683.23  5.8 (inch screen) = 462 PPI

According to the Apple iPhone technical specifications, their PPI of the 2436 x 1125 pixel 5.8 inch iPhone X is 458, so our calculations weren’t far off.

Using this formula, try a couple of examples on your own. It’s easy to find out the exact specifications of different devices by just looking it up from the manufacturer’s website.

Basically, you’ve got to realize that since screen size and screen resolution both play a role in determining the PPI, it can tell you how well an image gets displayed on that particular device.

So what happens if you try to combine this formula using two devices of different sizes and resolutions? It just won’t work out well.

For example, let’s take the resolution of an old iPhone model like the 4-inch SE and apply it to 12.9-inch iPad Pro.

iphone se 2 screen size

Follow the formula using the pixel resolution above.

  • 1136 x 1136 + 640 x 640= 1700096
  • 1700096/1303.88 = 1303.88

But now instead of dividing that number by the 4-inch screen size, like you’re supposed to, let’s divide it by the 12.9, which is the size of an iPad Pro.

  •  1303.88 / 12.9 = 101.08

As you can see. The PPI is super low, which means that if this resolution were on a larger screen, the images just wouldn’t compute well.

That’s why you need to optimize your images to account for various screen sizes, but we’ll discuss that in greater detail shortly.

Different types of screens

So we’ve already established that different devices have a wide range of screen sizes and resolutions. But with that said, some resolutions are more popular than others.

Based on Internet web traffic from a global perspective, 720 x 1280 pixel smartphones are the most popular.

most popular screen resolutions

As you can see, these numbers vary based on location. However, it’s still valuable information. It’s always important to know which types of devices are the most popular when it comes to the mobile app industry.

This can be extremely helpful if your target market or the majority of people using your device are located in of the countries where these percentages are high.

You also have to account for other types of screens such as:

  • HD screens
  • QHD screens

HD stands for high definition, while QHD stands for quarter high definition.

The pixel resolution for high definition screens is 1920 x 1080. Quarter high definition screens have a 960 x 540 pixel resolution.

Some examples of QHD screens include:

  • Sony Xperia M2
  • HTC Desire 601
  • Samsung Galaxy S4

So, what’s more popular? Full HD screens or QHD screens? Research shows that QHD screens are seeing a decline in popularity.

At the same time, we’re seeing a rise in Full HD screens in terms of global web traffic.

full hd web traffic

So plan accordingly when you’re building and designing various elements of your mobile app.

For those of you planning to build an app in the future, you should be focusing more on HD screens as opposed to QHD screens.

If these trends continue, which I expect them to, QHD screens will become a thing of the past. But for now, you should still make sure your app, images, and designs can accommodate as many devices as possible.

How you can take advantage of different screen sizes

OK. So phones, tablets, and other devices have different screen sizes, resolutions, and pixels per inch. There are even different types of screens.

Now what?

As a developer, you just need to keep all of this information in mind so that your app is optimized for all of the different sizes and devices.

If you’re only building your app with one type of screen in mind, it’s going to negatively impact the user experience of other devices. Poor user experiences will hurt your bottom line, which is something you obviously want to avoid.

As a designer, you should have the freedom and flexibility to get creative with your designs and animations.

Make sure you account for various screen sizes when you’re using Auto Layout to craft advanced iOS animations.

Here’s something else to keep in mind. Your app and other images still need to load flawlessly no matter how the user is holding their device.

That’s right. Besides the dimensions of their screen size and resolution, you’ll also have to make sure that there is a seamless transition between portrait and landscape mode.

Depending on the size of the screen, users are more likely to lean toward one orientation over another. Here’s some data to show you what I’m talking about.

portrait landscape orientation

This is interesting. As you can see, as we get to devices with screen sizes larger than 9 inches, there is a significant increase in the amount of users who use landscape mode.

So for the most part, we can assume that people prefer to use the landscape orientation on their tablets.

But with that said, you’ve still got to test your app, images, and design elements for both orientations and make sure it’s optimized for all resolutions.

Conclusion

There is a difference between screen size and screen resolution.

You’re going to use both of these numbers to help you calculate the pixels per inch (PPI) of specific devices.

This is important to know because it affects the way that you design your app. You can’t build it with just one phone, tablet, or platform in mind.

For users to have the best experience, your app needs to be fully optimized for as many devices as possible.

There’s also a difference between HD and QHD screens. Even though screen sizes are moving toward a standard resolution, app designers still need to be aware that their app will be seen on many different kinds of screens.

So for the foreseeable future, you’ll need to continue designing and testing for as many contingencies as possible.

How are the design elements of your app accommodating the various screen sizes and resolutions for users with different devices?

Why Users Mute Push Notifications

Do you want to communicate with the people who downloaded your app even when they’re not using it?

Push notifications can accomplish this.

You can send notifications directly to each user’s device, and it will appear on their screen as if they just received a text message.

Sounds like a great way to engage with your audience, right?

There’s not a clear black and white answer here. Push notifications can be helpful, but only when they’re used properly.

If you’re improperly taking advantage of this tool, then it’s going to have the opposite effect. Instead, users will mute your notifications.

That’s a place that you don’t want to find yourself in.

So whether you have an app that’s already been launched or you’re still developing a mobile app, you need to be thinking about push notifications.

On average, more than half of app users enable push notifications.

ios android notifications

More Android users enable push notifications than iOS users, but Android dominates the global market share. So it’s safe to say that the majority of people want to get push notifications.

But with that said, there are certain reasons that force a user to turn these notifications off.

If you’ve been getting muted or you’re trying to avoid getting muted, this is the perfect guide for you. I’ll explain why app users mute push notifications and how you can send notifications without getting turned off.

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How to Turn Your Mobile App Failure into Success

Everyone makes mistakes.

Launching a mobile app doesn’t always go according to your plan. You’ll hit some bumps and bruises along the way.

It’s even possible that your app was a complete failure. This is a disheartening reality for some people, but you’re not alone.

In fact, 30% of mobile applications fail within 12 to 18 months of their launch. Furthermore, technology projects as a whole tend to run over budget by 45% and underdeliver by 56% in terms of projected value.

More than 60% of apps on the Google Play Store see an 80% decline in downloads after their first week of launching.

Here’s something else to consider. The majority of smartphone users don’t even download one app per month.

one app per month 1

This makes it extremely difficult to be successful in this industry if you aren’t taking the proper steps in your planning, development, launch, and maintenance stages.

Let me be clear. I’m not telling you all of this information to discourage you. I’m actually trying to do the complete opposite.

I know that it hurts, but you shouldn’t feel ashamed that your app failed. It happens to more people than you probably realize.

So you made some mistakes. Rather than feeling sorry for yourself, it’s important that you learn from them.

When you take this approach, all of the time and money that was spent ends up being valuable rather than being a waste.

I know lots of people who have launched failed apps. They were able to bounce back and become successful.

That’s why I came up with this guide. I want to teach you how to do the same.

Here’s what you need to know if you want to turn your mobile app failure into a success story.

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11 Best Cross Platform Mobile Development Tools

Picking the right app development tools is a critical part of building a good app.

But there are certain factors that come into play when you’re trying to decide which tool is best for cross platform app development.

Often times, the platform that you want to build for dictates which types of tools you’ll be using. You’re going to use different tools depending on if you’re building for Apple or Android.

For example, if your app is being built strictly for the Google Play Store then you’ll use Android Studio for native app development. Whereas Xcode is used for iOS apps on Apple’s operating system.

However, cross platform development framework technology means that you can develop for both platforms simultaneously.

Cross platform app development makes things much easier for developers, that way you won’t have to go through the same process twice on two separate platforms.

How do you pick the right tool for cross platform mobile apps?

There are so many different options to choose for cross platform mobile app development. It can be difficult to narrow down which ones are the best for cross platform apps.

There are four main factors that should influence your decision.

  • Speed Considerations
  • Feature Support
  • Framework Risk
  • Development Cost

You’ve got to take these elements into consideration when you’re analyzing cross platform development tools.

To help get you started, I’ve already conducted research. I used these components to help narrow down the top options available. Here are the 10 best cross platform mobile app development tools:

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App Accessibility is The New Must in Mobile Development

For your mobile app to be successful, you need to make sure that it can reach the widest possible audience.

When more people have access to your app, it will boost your download rates and ultimately increase your total profits.

But in order for your app to reach everyone, it has to be accessible. So what exactly is mobile accessibility?

According to the Web Accessibility Initiative (WAI), it means that you’re making your mobile app more accessible to users with disabilities. This concept refers to more than just smartphones and tablets. Other devices need to be accessible, such as:

  • smart TVs
  • smart watches and other wearables
  • car dashboards
  • airplane seat back monitors
  • household appliances

An accessible app makes a huge difference. Take a look at how something as simple as adding captions can boost engagement.

Mobile accesibility

Captioning increased video engagement by over 500% over the last 6 years.

Technology is amazing. One of the best things about the advances in mobile applications and smartphone technology is that enables people with disabilities to access the mobile world.

Plus, as more Americans grow older, there will be an increasing market for apps that take advantage of these types of assistive technology. Even basic smartphones come with these features.

The developers who are smart will get ahead of the game now and make their apps as accessible as possible for most people before they are forced to by the law. Continue reading “App Accessibility is The New Must in Mobile Development”

App Development Costs: How Much Does it Cost to Make an App?

How much does it cost to make an app? There’s not a fixed price for building a mobile application.

Think about some of the most recent products or services that you’ve bought. Whether it’s a car, cell phone, or cleaning service, there are different price points depending on certain elements.

The same goes for your mobile app. So how much does it cost to make an app? The app cost is going to depend on what you’re trying to accomplish.

Just like most things in life, you get what you pay for. You can’t expect to build an amazing app for just a few dollars. But at the same time, spending a ton doesn’t automatically translate to success.

Here’s an analogy that you can probably relate to.

Spending a fortune on kitchen supplies won’t make you a professional chef if you don’t know how to cook. You’ve got to know what you’re doing to be successful.

So just because you want to spend as much money as possible to develop your app, won’t make it an automatic hit if you don’t know how to run a business.

App Development Cost Breakdown

What’s the average cost to make an app? You’ve got to take quite a bit into consideration when you’re looking at different price tiers for app development.

Here are a few of the main factors that affect the app development cost:

  • who builds your app
  • how your app gets built
  • what you need your app to do
  • your app budget
  • mobile app design
  • maintenance cost
  • app complexity
  • operating system (Android and iOS apps)

Each of these points will impact how much you’re going to pay. I’ll discuss these factors in greater detail throughout this guide.

You can use this article as a reference to help determine the major differences between spending $1,000, $100,000, or somewhere in the middle for your app idea.

Here’s what you need to know about app cost:

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How Much Money Can You Make with a Mobile App

There are billions of dollars in the mobile app industry.

So it’s safe to say that there is definitely plenty of money to be made. This is encouraging news if you currently have a mobile app or if you’re thinking about turning your app idea into a reality.

How much money will you make?

Well, the answer to this question greatly depends on a lot of different variables. Your app may not make a billion dollars, but you can access a piece of that pie and still turn a hefty profit.

In order to do so, the first step is mobile app development.

For those of you who already have one, that’s great; you’ve got a head start. Just because your existing app isn’t making money hand over fist, it doesn’t mean that it’s too late to make adjustments.

One of the factors that impacts your revenue is whether you develop for the Google Play Store or Apple App Store.

It also depends on your app monetization models. There are three main ways that mobile apps can make money.

  • subscriptions
  • in-app purchases
  • advertisements

Which app monetization model is right for you? You’ll also have to take into consideration that mobile apps aren’t just for phones anymore. There is an emerging market for additional devices.

In this guide, I’ll cover all of these topics in greater detail. You’ll also learn more about how free apps make money, how paid apps make money, how game apps make money, and more. This will give you a much better understanding of how to make money from your own app or with an app development idea.

Can you make money from apps? Here’s what you need to know.

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