Why Your Agency Should Consider Becoming a White Label Mobile App Reseller

The mobile app industry is rapidly evolving. You could argue that the popularity and penetration of mobile apps in our daily lives are growing faster than the Internet. As a result, the demand for mobile apps is seemingly at an all-time high.

This is especially true for businesses both large and small. In fact, 42% of small businesses currently have a mobile app. An additional 30% of small business owners plan to build an app in the future. 

Young business owners are early adopters. 55% of Millennial business owners already have an app for their small business, that’s 13% higher than the overall average.

As an agency, you can use this information to your advantage.

You already have clients that you’re managing and consulting with. So why not add some value to your services and make some extra money on top of it?

If your current and prospective clients want a mobile app, they might as well get it from you instead of looking elsewhere. Becoming a white label mobile app reseller is a great opportunity for you to gain a competitive advantage over other agencies while offering all services under one roof. 

We’ll talk about all of this in greater detail as we continue through this guide. 

For those of you who are on the fence about adding white label reseller services to your agency, I’ll explain the top reasons why this is a great idea. 

1. High Demand For Mobile Apps

Businesses want to invest in mobile apps. As I mentioned earlier, more than half of the small business owners who don’t have a mobile app plan to develop one.

They’ve recognized the trends with mobile app usage among their customer base. Launching a mobile app is the only way to deliver an excellent mobile experience to those customers.

But business apps go far and beyond just appeasing customers. There are so many businesses out there that need an app for internal uses as well. Companies can use mobile apps to improve HR inefficiencies or enhance communication with deskless workers. 

The possibilities are endless. So even if a current client of yours already has an app for their customers, they still might be in the market for an internal business solution.

According to Google Trends, the search term for “mobile app development” is at an all-time high.

As you can see from the graph, the global interest in this topic has been trending upward at a steady pace for the last decade. There has also been a sharp rise in search popularity over the past two years.

Think about that for a second. 

Honestly, I was blown away when I saw this. How long have mobile apps been around for?

The Apple App Store officially launched back in 2008. There were just over 500 apps available at this time. That’s the most modern version of mobile apps as we know them today. 

All of us have been using mobile apps on a daily basis in the smartphone era. But people are still searching for app development on Google, today, more than ever before. 

This means that the demand and need for app development solutions still haven’t reached its full potential. There is no sign of this trend slowing down in the near future, and you’ll see more proof of this as we continue through this guide.

Let’s get back to your clients and their needs. Here’s a look at the top reasons why small businesses are building mobile apps. 

Attracting new customers, gaining a competitive advantage, and increasing sales are the top three responses. 

Do these reasons look familiar? What are the selling points at your agency?

I’m willing to bet that you sign new clients based on your promise to help them with these three factors. Essentially, the benefits of mobile apps are synonymous with your agency’s value proposition. 

2. Inexpensive Entry to Market

Like any business venture, the cost is obviously something that needs to be taken into consideration before you make any decisions. You’ll need to weigh the cost of your investment against the potential risks and profits. 

How much will it cost you? What can you expect to get in return?

But unlike other business opportunities, you don’t need to invest huge sums of cash to become a mobile app reseller. The cost structure for a white label app is very friendly for the reseller agency.

In most instances, you’ll pay a monthly fee for the app building services. Then you can upcharge your clients whatever price you see fit to meet your desired margins. 

Once you start onboarding clients there is a huge potential for growth. 

In addition to the inexpensive costs, becoming a white label app reseller can deliver massive ROI for your agency. No matter how you set up your pricing structure, there will be plenty of room for profits. 

For example, you could bundle mobile app development to be a standard feature with your existing agency services. By nature, this will increase the base prices of your packages. Alternatively, you can offer app development plans as an add-on or supplemental feature for your clients. 

Either way, you’re offering a service that your clients have a need for. So it’s a win-win for both of you. 

3. It’s Easy to be a Reseller

Basically, anyone can become a mobile app reseller. 

You don’t need to learn how to code or anything like that. App building platforms, like Buildfire, allow you to build an app from scratch without any experience. 

Already owning an agency gives you even more of an advantage. Your business structure is already set up. So all you have to do is add a service, as opposed to starting a new business from the ground up.

Plus, if you have multiple clients that are in the same space or industry as each other, there’s a good chance that they will need similar apps. So you can basically offer the same app to more than one client, just branded differently for their needs.

Find a reseller program that allows you to clone your existing apps. With just one or two clicks, you can have a brand new app ready to sell to another client without doing any extra work.

You’ll just need to change the logos, color schemes, and branding. You could always make other minor changes based on the client’s requests.

For example, let’s say your agency specializes in marketing consulting for law firms. An app for one law firm probably won’t be very different from another. So you won’t have to change much to sell it to multiple clients.

With less time and resources required to build additional apps, your returns can be massive.

Depending on the reseller program you choose, you can set it up to be completely hands-off instead. Rather than building the apps yourself, you can just focus on selling the clients the software. Then your agency clients can build, edit, and manage theYou may not charge as much for this type of package, but it’s much less work on your end. The best reseller programs give you the option to do both.

Option	Pros	Cons
Build and sell apps	Higher revenue potential	More work involved
Sell the software	Less work on your end	Lower revenue potential
Combination of both	Flexible based on client needs	Requires balancing both approaches

So your agency can build and sell apps, just sell the software or a combination of the two. This will largely depend on the wants, needs, and budget of your clients. 

I’d recommend working with a reseller platform that will be there to help you through each step of the journey. If you’re building apps on your own and run into a problem or get stuck, it’s nice to know that a customer support representative will be there to help you out.

The best reseller programs will also offer extensive guides for how to use their platform.

Here at Buildfire, we have 33 tutorials just for white label resellers. 

The step-by-step guides cover everything from getting started to user onboarding and sales. We include in-depth videos and screenshots to walk you through the process of using our system. 

So when you’re shopping around for a potential reseller program to choose for your agency, this is definitely a top feature that you should be looking for. 

That way you’re not just left to figure out everything on your own without any help or resources. 

4. You Can Offer Affordable Apps to Your Clients

Becoming an app reseller only makes sense if your agency can actually sell app services to clients. So you’ll need to do some research here.

Take a moment to look at your current and prospective clients. Why don’t they have an app right now?

If you ask them directly, it’s unlikely that their response will be, “I don’t need one.”

Business owners understand the importance of mobile adoption. We talked about this earlier. So there are other reasons holding them back. According to a recent study, these are the biggest perceived barriers for small business mobile apps.  

As you can see from this graph, more than one in five small business owners believe that building an app is too expensive for them. 

But reseller programs allow your agency to make mobile app creation affordable for your clients.

All you need to do is charge an initial set up fee based on the complexity of the app, then bill a recurring monthly fee for managing the app and software. 

Aside from the price, look at the other barriers on the graph above that are preventing business owners from creating a mobile app.

Half of the small business owners without an app say they haven’t built one because they don’t know-how. An additional 23% says they don’t have time to build a mobile app. 

As a reseller agency, you can eliminate both of those barriers immediately with your services.

You’re consulting with a client that doesn’t know how to build an app; no problem—you can build it for them. One of your clients doesn’t have time to manage an app? No problem—you’ll manage it for them.  

All of this just means more money in your pocket for the added services. We’ve already discussed how easy it is to build, edit, manage, and maintain an app. So this won’t be an issue for you as a reseller. 

5. The Mobile App Industry is Still Growing

It’s not too late to join the party. There is plenty of room for mobile app resellers in this industry.

Earlier I explained that the demand for mobile apps is currently at an all-time high. But that doesn’t mean that we’ve reached the peak just yet. 

The demand and growth for mobile apps are still on the rise. I don’t see any signs of this slowing down in the foreseeable future.

Just look at the trends for mobile app revenues worldwide. 

From 2014 to present, mobile app revenue has more than quadrupled. App revenue has more than doubled between 2016 and 2019 as well.

Now, look at the growth projections moving forward. We’re on pace to see app revenue doubling again within the next 4 years.

That’s because apps are penetrating every industry. Smartphone usage is growing worldwide. Ecommerce mobile trends are on the rise. 

Users are spending more and more time each day on their smartphones. The vast majority of that time is spent using apps.

There is an app for virtually anything. This means that the demand for mobile apps will still be here in the coming years. 

As I said earlier, even if one of your clients already has a mobile app, they still might be in the market for another one. A retail store and eCommerce site might have an app for driving mobile sales. But they might also want an internal app for their HR department. 

You can potentially sell more than one mobile app to the same client. 

The opportunities for your agency signing new clients for app development is endless. In addition to signing new clients, you’ll also continue to get recurring revenue from your existing clients for maintaining their mobile app services.

6. You Can Measure Your Success

One of the most challenging parts of entering a new market or starting a new venture is figuring out if your choices are paying off.

Did you make the right decision? Are you making wrong moves? How can you avoid bad decisions moving forward?

With an app reseller program, your mobile app KPIs are obvious and easy to track.

For example, let’s say your building an eCommerce app for one of your small business clients. You can look at metrics like downloads, conversions, and cart abandonment rates.

Did their gross revenue increase after the app launch? 

It’s not a guessing game. You’ll be able to see real numbers if the app is working or not. 

These metrics will be slightly different if you’re building an app for something like internal business communicaWhen the apps are built, you don’t have to worry about getting them into the app stores. Buildfire takes care of publishing for you and your clients. 

FAQ

• What is a white-label mobile app reseller?
  A white-label mobile app reseller is a business that sells mobile app solutions under their own brand, using a platform provided by another company.
• How can mobile app reselling add value to my agency?
  Mobile app reselling can differentiate your agency from competitors by offering unique services, thus attracting more clients.
• What should I consider when choosing a white-label app builder?
  Consider the platform’s scalability, ease of use, support, and whether it offers a white-label solution for resellers.
• Can I increase my rates after becoming a mobile app reseller?
  Yes, you can adjust your pricing structure for new clients based on the added value and services you provide.
• How does Buildfire support mobile app resellers?
  Buildfire offers a reseller program that includes app building, automated trials, and app store publishing support.