With 85% of consumers reporting that they prefer apps to mobile websites and mobile app popularity increasing every year, it’s easy to understand why your clients would want a mobile app for their business.
Mobile apps can help your clients build a stronger brand, encourage customer loyalty, serve their customers better, give them a competitive advantage… the list could go on and on.
Maybe you’ve thought about creating a white label app for a client but feel hesitant because you don’t have the capabilities to build an app in-house. If that’s the case, you’ll be happy to learn that many mobile app reseller programs are available online that require no app development experience and allow you to use a simple interface to create a completely custom app.
In other words, there’s pretty much no excuse for not creating white label apps for your clients. It’s easy and can help you make more money while allowing your clients to gain all the benefits of having their own app.
But don’t run off to create a white label app just yet. Here are 5 things you’ve got to do before you get started:
1. Understand Your Client’s Target Audience
When brainstorming ideas for a client’s white label app, you’ll need to keep in mind what the eventual product will do to serve the client’s ideal customers. Here’s how you can make sure you’re targeting your client’s audience throughout the app development process:
- Use marketing personas. These fictional representations of your client’s ideal customer should be referenced often. To learn how to create a marketing persona, check out this blog post.
- Use market research. If your client has data about the demographics or other characteristics of their target audience, reference it so you can build an app that is well-suited to that audience.
- Use surveys. If your client is unsure of who their target audience is, consider researching for them by surveying their current customers.
While these steps may add additional time to the app development process, they’re absolutely necessary if you want your client’s app to succeed.
2. Think About Personalization
Your client will want to make the app their own – there’s no doubt about that. So, you need to make sure that the white label app you create for them aligns with their brand.
That means you can’t use the exact same approach with every app you build – you’ve got to make strategic changes depending on your client’s audience and preferences.
If your client has a style guide that explains how they like their copy written and how they like their designs to look, make sure you take a look at it before you start creating their app. That way, the app fits in with their other marketing materials while helping them build a stronger brand and a recognizable online presence.
Your clients will be happier, and you’ll feel confident knowing that you’ve delivered a personalize product for them. It’s a win-win.
3. Plan to Differentiate
When developing a white label app for a client, analyze how other apps have been designed for companies within their industry. Then, think about how you can meet industry standards and try to learn what has worked in the past for your client’s competitors.
But don’t copy those competitors – you need to offer something unique and useful to help your client stand out.
That means that if your client’s website is already responsive and optimized for mobile phones, you may not need to re-create their website in app form. Try to dig deeper and find a customer need that hasn’t been met yet.
Let’s take a look at an example: the Pampers Rewards app.
Pampers could have just created an app version of their mobile site, but they didn’t. Instead, they realized that people who have babies (their target audience) are often strapped for cash because of the cost of diapers and all of the other expenses that come along with taking care of a child.
So, they helped with that need by creating an app that helps parents earn rewards – offering everything from toys for children to bookstore gift cards and photo books for adults.
While helping their audience earn free stuff with the rewards system, they build brand loyalty and make more money. See how that works?
You’ve got to think like that too by considering what would benefit their target audience the most and how can you offer them that benefit in the form of a profitable app.
If you’re not quite sure how, start by trying to think of things you can do better than your client’s competitors by asking yourself these questions:
- What might the target audience dislike about the competitors’ apps?
- Are the competitors’ apps failing to meet a need of my client’s target audience?
- Are the competitors’ apps easy to use and well-designed?
While you’ll still want to draw inspiration from analyzing what is popular within your client’s industry, make sure you aren’t limiting yourself by thinking you need to do what everyone else is doing. Be bold – as long as you pair your boldness with a solid strategy, you can feel confident knowing you’ll help your client stand out in their industry.
4. Determine how changes will be made to the app
When you’re creating a white label app, you must communicate with your client and let them know how to make changes to the app as needed. The way they’ll make changes will depend largely on the method you chose to create the app.
For example, if you use an app builder like Buildfire, you can simply show your clients how to log into their dashboard and provide them with Buildfire’s client training and marketing resources.
On the other hand, if you build the app yourself, you will likely need to create your own training resources for the client. You may even want to have clients contact your developer to make changes to the app for them.
Regardless of the method the client will need to use to make changes to their app, make sure you clearly explain it to them upfront. Doing so will help you avoid confusion and miscommunications down the road.
Building white label apps for your clients is a great way to provide more value to them while also increasing your own profits. If you’d like to learn more about how you can boost profits reselling mobile apps, check out this blog post.
What questions do you have about building a white label app for your clients? Share in the comments section – we’ll be happy to help however we can!