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Ian Blair

27 Content Marketing Experts to Follow in 2015

Content is king, but few are creating “out of this world” content. We’ve scanned through hundreds of content marketing influencers so you can learn from some of the best. Here are 26 of our favorites:

1. Gerry Moran, Global Head of Social Media & Content at Cognizant

Gerry Moran // @GerryMoran

With more than 30 years experience, Gerry Moran knows his stuff. He’s an expert in increasing Facebook fan bases, for example, Rita’s Italian Ice fan count increased by 100k in just two weeks! He also has some impressive client names under his belt, including IKEA and HBO.

We found this post on how small businesses can use LinkedIn to find new customers and grow their revenue particularly interesting.


2. Rebecca Lieb, Analyst at the Altimeter Group

Rebecca Lieb // @lieblink

Once a vice president at Econsultancy, Rebecca regularly contributes to iMediaConnection and Marketing Land, as well as public speaking on topics relating to interactive marketing, advertising and digital.

This post discusses content marketing and the role storytelling plays within it.


3. Ann Handley, Chief Content Officer of MarketingProfs

Ann Handley // @annhandley

In Ann’s words, she’s a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann speaks and writes about how you can rethink the way your business markets.

Struggling to balance your personal and professional social media presence? This post will show you how to juggle the two.


4. Glen Gilmore, author, trainer and lecturer

Glen Gilmore // @GlenGilmore

Glen is the author of “Social Media Law for Business” and contributing author to “Strategic Digital Marketing” and has been named a Forbes Top 50 “Social Media Power Influencer” two years in a row!

This post is a great read on taking a chance with social media.


5. Eric Enge, Direct Marketing Excellence Practitioner

Eric Enge // @stonetemple

Eric has been working in the industry for more than 30 years and is well known for his acclaimed writing and interviews with top search engine employees, such as Google’s Head of Webspam Matt Cutts.

For SEO buffs, this post discusses the best ways to generate those all important marketing ideas in a brainstorm.


6. Erika Heald, Head of Social Media and Content Marketing at Anaplan

Erika Heald // @SFerika

Erika has huge amounts of experience in content marketing with a particular focus on enterprise technology start-ups and she has helped organisations define content processes to drive lead generation and customer loyalty with targeted content.

Want to know how to story tell with SlideShare? Read this post.


7. Martin Jones, Senior Marketing Manager at Cox Business

Martin Jones // @martinjonesaz

As well as leading strategy, campaign ideation and marketing execution, Martin is also a writer, speaker and blogger, earning him a place in E-Content magazines Top 50.

One of our favourite posts gives four great tips for building a social media outreach strategy.


8. Scott Abel,  Content Strategist at The Content Wrangler

Scott abel // @scottabel

We like his use of words. He describes himself as a content management strategist and social media choreographer who helps clients determine the best ways to efficiently manage their content lifecycles.

Want to know how to use Tumblr for content marketing? Scott explains how, here.


9. Pratik Dholakiya, Digital Marketing Strategist and Consultant

Pratik Dholakiya // @DholakiyaPratik

Pratik has featured on sites like Forbes, Moz, Kissmetrics, Entrepreneur and FastCompany, to name just a few. His content is understandably sought after and we have picked up some great insights from his blogs.

We are building some great relationships with influential bloggers, Pratik points out why this is so important, here.


10. Ardath Albee, B2B Content Marketing Strategist

Ardath Albee // @ardath421

A strategist, storyteller, speaker, blogger, teacher and content writer, Ardath knows how to create a digital marketing strategy that will ensure prospects turn into buyers.

If you’d like to learn more about “The Continuum Experience” and how Ardath likens the B2B funnel to a pinball machine, check out this post.


11. Carla Johnson, Vice President of Thought Leadership for the Business Marketing Association

Carla_Johnson // @CarlaJohnson

Carla helps marketers unlock, nurture and strengthen their storytelling muscle. She has provided her expertise to companies including American Express, Dell, Emerson and Western Union.

If you’d like to see what surfing taught Carla about content marketing, read this post.


12. Daniel Newman, Founder and President at Broadsuite, Inc

Daniel Newman // @danielnewmanUV

Daniel traded the office for the cluttered digital world so he could drive the discussion on how the digital economy would forever change the way business is conducted.

Are you a business questioning if you should use the cloud? Daniel explains all here.


13. Brian Fanzo, Partner and Chief Digital Strategist at Broadsuite

Brian Fanzo // @iSocialFanz

After following Brian on social media we soon realized how much he loves his job and how true his reputation of “Talking Fast and Tweeting Faster” is.

Social conversations are constantly evolving, Brian discusses here how Twitter chats are changing how brands use Twitter.


14. Neal Schaffer, Founder of Max. Social Business and Social Tools Summit

neil shaffer // @socialtoolssmmt

With many accolades to his name including inclusion in a number of Forbes’ lists, Neal consults, coaches and trains clients on strategically leveraging social media for their business.

Neal’s podcasts offer short sound bites on industry topics including how you and your business can better leverage social media. 


15. Chad Pollitt, Co-founder of Relevance

Chad Pollitt // @ChadPollitt

A member of a Forbes Top 100 list, Chad has also contributed to The Guardian, Huffington Post, Social Media Today, Business2Community and LinkedIn.

This Guardian article looks at whether consumers prefer to be exposed to earned media or owned media.

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16. Brian Honigman, Marketing Consultant, Freelance Writer and Professional Speaker

Brian Honigman // @BrianHonigman

Brian works with both established startups and big brands to improve their content marketing and social media strategies and is a key contributor to the Wall Street Journal, Entrepreneur Magazine, the Huffington Post, the Next Web and more.

Brian highlights here ten surprising Twitter statistics with insights on how to help you become a better Community Manager.


17. Steve Olenski, Creative Writing Professional currently Senior Content Creative Strategist at Oracle Marketing Cloud

Steven Olenski // @steveolenski

Steve specializes in in all aspects of advertising and marketing, social media, content development and management, innovative thinking and idea generation and has was named in the Top 100 Influencers & Bloggers in Social Media!

We found this post, which highlights 5 myths of social media marketing, particularly interesting


18. Ann Smarty, Founder of and, Co-founder #VCBuzz and Brand manager @NinjasMarketing

Ann_Smarty // @seosmarty

Best known for being the creator and proud owner of, Ann can often be found guest blogging on some of the industry’s leading blogs such as Mashable, SEOMoz, Social Media Examiner and more.

In this blog post Ann discusses the importance of your ‘About Us Page,’ and how to structure it so that it truly reflects your authority.


19. Jason Spencer, HootSuite Certified Digital Filmmaking Professor, Writer, and Webcaster

Jason Spencer //

With over 10 years of hands-on production experience, working for companies such as MTV Networks, Fox News, CBS and ABC, Jason has worked on various documentary projects as David Wolper’s Celebrate the Century, Ken Burn’s Jazz and projects and Henry Hampton’s America’s War On Poverty.

James discusses how to find the perfect time management system here.


20. Jeff Domansky, Publisher, Editor-in-Chief and Head PR Coach at The PR Coach

Jeff Domansky // @ThePRCoach

Previously CEO of the successful West Coast PR agency Peak Communicators, Jeff has more than 25 years’ experience from managing regional offices for international PR firms to running the PR divisions inside two award-winning ad agencies as well as government public affairs.

In this blog post Jeff takes a look at executive-level blogging and how effective CEO blog posts can bring tangible benefits for the business involved.


21. Michelle Killebrew, Marketer, Speaker, Writer

Michelle Killebrew // @shellkillebrew

With more than 14 years of varied marketing experience and various awards and honors under her belt, Michelle is a thought leader in digital marketing excellence and strategic marketing. She  is thrilled to be currently leading the go-to-market strategy for IBM Social Business. 

We found this post on world-class customer service in the digital age particularly interesting.


22. Ryan Hanley, Digital Marketer (Content), Mentor and Speaker

ryan hanley // @RyanHanley_Com

Ryan works with brands and businesses to help them find their audience and tell their story through the creation of amazing content to ultimately win the battle for attention in the digital world.

We really enjoyed reading through this blog post in which Ryan discusses the eight trends he took away from Social Media Marketing World; the largest social media marketing conference in the world.


23. Melissa Harrison, Speaker and CEO at Allee Creative; a boutique marketing and branding company

melissa harrison // @alleecreative

With more than 13 years’ experience in marketing, Melissa’s areas of expertise lie in branding, graphic design, social media and content strategy and management. She has a passion for integrating traditional marketing strategies with new media tools and concepts in order to create meaningful messages.

We really enjoyed Melissa’s ‘Planning for 2015: The elements of your content marketing plan‘ post.


24. Jenise Fryatt, Event Industry Blogger, Social Media and Content Marketing Strategist for Smarter Shift and Speaker

Jenise Fryatt // @JeniseFryatt

Jenise’s current role at Smarter Shift involves using social media platforms to implement consistent and comprehensive content marketing strategies with personal outreach, speaking and education in furthering the marketing goals of the company as well as its client.

In this post digital marketers share their favourite marketing tools.


25. Jay Baer, NY Times Best-Selling Author, Business Strategist, Keynote Speaker and President of Convince and Convert

Jay bear // @jaybaer

During Jay’s impressive 20-year career in digital marketing he has worked with over 700 companies, including 30 of the FORTUNE 500. As one of the world’s top marketing keynote speakers, Jay helps businesses rethink their approach to marketing, resulting in increased sales and newfound customer loyalty.

Find out how to write better content for social media in this popular blog post.


26. Trent Dyrsmid, Award-Winning Entrepreneur and Founder of

Trent Dyrsmid // @TrentDyrsmid

Trent’s last idea started off as an idea on a napkin and then grew to multiple millions in revenue and was ranking as one of the PROFIT 100 fastest growing companies in Canada for two years in a row.

The very first step in your content marketing plan should be to pick your target audience. Find out more in Trent’s blog post.

27. John Hall, CEO, Influence & Co.

John_hall // @tweetjohnhall

John was recently named one of the “Best Keynote Speakers That Will Keep You Ahead Of Digital Trends” in Forbes. In addition his company, Influence & Co., has been labeled as a new content marketing agency dominating the industry.

For people wanting to stay updated on future content marketing and PR Trends, this post discusses the trends to keep an eye out for in 2016.

Ian Blair

BuildFire Co-Founder. I'm a digital marketer by trade and an entrepreneur at heart. I'm here to help businesses go mobile and build apps more efficiently than before.